Marketing Case #14

Overview of IndustryReminding the old when we’re in the childhood, played a toy or game, so many times. The origin for idea, their brainchild, will allow us not only having a fun, but learning tips for seeds of innovation. With trying and error, we could master the method for reaching out new tech and success as an entrepreneur.

Nintendo 3st StoryFor the Marketing, analyzing the market condition is inevitable to get it successfully, and the timing you can determine to doing it or not, calling you to dive into. Discerning the smells for the opportunity growing the market, outside from Japan, is require for gaming industry in those days, how they could do that?

Analyzing Market ConditionBefore landing US market, with analyzing the data elaborately, and finally determined their promotion with different idea from American one. It bore the fruit, with different way, for getting into the US market, and contributed to the sales.

Something Different?

Not sold well

Playing game with friendsOn getting own game, do you want to battle with your friend, don’t you? Not only for the role to play the game, but it brought them close relationship with friends through device. For that, they needs to contact with friends and both do purchase it for playing.

Battle

Friendly CharacterMario is well-know character all over the world, venturing for going to princess’s rescue by beating the creature “Donkey Kong”. It came up to them, learning from Popeye’s story with innovation for Japanese style.

Focusing the TargetRewarded game. “Virtual Boy”, among the enthusiast who loves gaming, praised new innovation. Why it was accepted by them, with reaching obvious target, consist of their hidden key factor for stimulating them spending so much time on it.

Enthusiast

Fan

Gamer

Playing on Every situationCritical idea, you can play anywhere, that enabled the player to join the community anytime or where they want. Their invention is not creating the game, but doing it for scene.

Alone Friend