NingKefang - Graphic Deign portfolio

Ning KefangPortfolio

Joy of cooking redesign logo / book / web / ipad - 2010

Aww--Aww toy packaging - 2011

Coat Back (Dsign Against Fur compain) poster - 2010

Learning Tree logo / VI - 2011

drawings - 2010

Lyrics of Sting creative book design - 2010

Philadephia Kite Festival promotion poster / promotion - 2011

Bibbo family stamp collection branding / website - 2011

Hand’s life calender calender design - 2010

Videos video shooting / video edit - 2011

1

2

3

4

5

6

7

8

9

What’s happening in the zoo billboard - 201112

Chinese new year gala promotion poster / ticket - 201111

13

10 Check-off sheets redesign typography - 2010

Joy of cooking redesign logo / book / web / ipad - 2010

Introduction - Joy of cooking redesign project is aim to renew the classic book The Joy Of Cooking and catch the eyes of the young readers.

Description - I put the same factors into the new look of the joy logo, book, web sites and the ipad interface. As for the logo, the fonts of the letters looked similar to the old one to follow the book’s tradition. In addition, the dot of the “J“ becomes the top of a cruet.

Book- A cooking turner is one of the main characters of the visual system and the cover of the book. In the back of the cover, I put the dot of the logo on a background of the kitchen’s wall. I chose orange as the main colour because it reminds people of the food and cooking.

Joy of cooking redesign

com

The online home of joy of cooking.

About joy

History Recipies Tips Disscus SellingsHome Sign in Register

joy of cooking

JOY back on the best seller list!

Web site and ipad inter face - The idea of website and ipad UI system of Joy of cooking is to make people feel happy and have fun when using them. The smoke come from a pan become the navigation bar of the web. The idea of the colourful background comes from the kitchen’s ceramic tile wall. I try to create a fun and relax atmosphere here.

logo / book / web / ipad - 2010

Joy of cooking redesign

iPad 8:35 PM

Settings Add recipies

o f COOKING


Classic JOY Cookies

Whether dainty, sugar-dusted, and jam-�lled, or buttery, crisp and cut into bells or stars, cookies are a time-honored holiday delight. Present a box of mouth-watering cookies as a hostess gift, or to a favorite teacher or o�ce mate. The Joy of Co...

• See the recipe >

A Love A�air with Chocolate

February, the month devoted to love, reigns as the time of year when friends and lovers exchange chocolates with true a�ection. A gift from America to the rest of the world, chocolate plays a historic role in courtship rituals. Legend (and some rese...


Keep A Valentine in Your Refrigerator

In the 1950s, Marion Rombauer Becker renamed these cookies “refrigerator cookies” but most of us still think of them as “icebox cookies,” just as Irma Rombauer called them in the �rst JOY, in 1931...


Mind Your MisoMiso is a fermented soybean paste used to season and thicken sauces, marinades, and salad dressings and, most commonly, to prepare broth for Miso Soup. Miso varies in strength but is always salty; use about 1 tablespoon miso to season 4 cups liquid o...


HomeHome PagesPages Edit

All recipiesAbout joy of cooking

by Course

by Ingredient

by Preparation

Condiments

by Seasonal Occassion

Christmas

Easter

Valentine's Day

Gifts

Gross

Halloween

All recipies

iPad 8:35 PMiPad 8:35 PM

All recipiesAbout joy of cooking

Category

o f COOKING

joy of cooking

by Irma S. Rombauer and

Marion Rombauer Becker

by Irma S. Rombauer and

Marion Rombauer Becker

Contents

All recipies

Category


HomeHome PagesPages Edit

iPad 8:35 PM

o f COOKING

MacBook Pro

logo / book / web / ipad - 2010

Aww--Aww toy packaging - 2011

Introduction - Packaging design for the toy SNAPTORS, which is a toy dinosaur bite people’s fingers by pushing its tong.

Description - Aim of this project is to add another func-tion to the packaging. My idea is to make it become a environment where the dinosaur live.

Box - The look of the box is a big moth with large teeth. Each side of the box is not stick together; they are stick into each other. So the box can be opened complete-ly without broke it. At the bottom of the box is a pop-up cave and jungle where the snaptor live. With the func-tion of the box, kids won’t trough it away after open it. The package becomes a part of the toy.

Below is the images of the toy SNAPTOORS. 1

3

5

2

4

6

Aww--Aww

Pop up environment - After open the box completely, the snaptor’s cave and jungle lays on the bottom. This inside part of the package contains two parts, the cave and the jungle. When open both side of the book-like bottom, both part will pop up. Kids can put their snaptors on it and play.

toy packaging - 2011

7

8

9

10

11

Coat Back (Dsign Against Fur compain) poster - 2010

Introduction – DAF (Design Against Fur) annually inter-national competition is one of the biggest affairs for the design major undergraduate students in China. The competition is aim to fight against people wear-ing fur for fashion. Each year they have a theme. In 2010 the theme is to protect rabbits. Mine poster won a special recommends prize, which is the top thirteen prizes followed the top three.

Description - The poor animals that cannot talk have the similarity with the non-powerful people. The only thing they can to express their anger is a sit-in. “Coat” is a metaphor of animals’ fur. Rabbits are sitting-in to fight against human’s guilt of take their fur away. The goal of this poster is to catch people’s eye with the humour and make them thinking about their behav-iours at the same time.

Below is the Certification of Award.

Introduction - A visual system design for Learning Tree, which is a children storm sales toys, books and games. The design contains logo, envelope, business letter, business card and wrap paper for gifts.

Description - The abstract patterns on the tree represent different things, they are knowledge, fun, humor and intelligent. With bright colors that draw children’s attentions, the fun look of the logo also leave them a deep impression. The main colors of the logo go trough the whole system.

Learning Tree logo / VI - 2011

Learning Tree

Learning Tree

Business card - Use simple format which shows owner’s personal information clearly and directly. On the back is the logo and one of the main colours. Actually different colour and graphics also represent different departments of the corporation.

Wrap paper - Patterns on the paper come from the logo. Squire, triangle, bear and “X” keep repeating. The paper can be used to wrap the products that bought as pre-sents.

logo / VI - 2011

iii

iii

vviii

viiiix

xi xii xiii

vivii

iv

Story Board(Inspired from poem) drawings - 2010

The poem:“And I will show you something different from eitherYour shadow in the morning strid-ing behind youOr your shadow at evening rising to meet youI will show you fear in a handful of dust”

I see people’s struggling between their inner hopes and the realities. Thus I created a person who be-haves different when he’s in the dark environment.

xxi

xxii xxiii

xxiv xxv

xxvi

xiv

Story Board(Inspired from poem)

xv xvixvi

xviiixix

xx

drawings - 2010

Lyrics of Sting creative book design - 2010

Introduction - A project to design a lyric book for a musician. I chose to design for Sting, whose songs have different styles and feelings. My idea of the book is to design a 3-dimensional visual effect to represent Sting’s multidimensional music.

Description - Instead of the regular shape, the book’s shape is a perspective rectangle. The cover is simple and clear with only the name of the book on it. On the back is an image of hundreds of music notes piled up. The design of book’s content and introduction pages are simple and clear.

Lyrics of Sting

Each song is a world in two perspective rectangles.

A thousand years - The song tells a story of one’s for-ever lasting love. In this world, words of lyric like the old culture sinking into the deep ocean.

Shape of my heart - I inspired by seven-piece puzzle, the traditional Chinese toy, which can be changed into any shape. Like human’s emotions changing all the time. In this world, words lay on the colourful perspective triangles. The strong feelings of 3-dimen-tional words catch reader’s eyes.

Englishman in New York - A song about being the “alien“ in different country. The loneliness is the theme of this song. The image of up-side-down city and the walking man apart by the different culture. Symbolize that man will never fit in. Though it is the daytime in the city, it feels at night for the man who used to live in another time zone. All those lonely feelings express the song’s theme.

creative book design - 2010

Introduction - A promotion project for Philadel-phia Kite Festival to design the poster, sign and promotional products.

Description - The idea is an exchange between kites and people who flies kites from. At first, I think of different shape and kind of kites. Then I realized that the kites people chosen to fly rep-resent themselves. People gave their kites the

different “characters”. Thus think differently, the kites are the people themselves. Here comes the idea of “flying people”. In the poster, the image of people flying in the sky like kites gives a different angle of view. The fun idea is to draw people’s attention and show different personali-ty of the kites at the same time. Different people

Product - The promotional products for the festival are the “people boxes“. Those “peo-ple“ comes from the poster and are made into boxes. Products are flat papers and send to people. They can be fold into boxes.



Product - The promotional products for the festival are the “people boxes“. Those “peo-ple“ comes from the poster and are made into boxes. Products are flat papers and send to people. They can be fold into boxes.

Bibbo family stamp collection branding / website - 2011

MacBook Pro

Introduction - Designed the logo and website for the Bibbo Family Stamp Collection, which contains a large number of American stamps from 18th century.

Description - I designed the logo and website by using the colours blue and red represent the United States. The logo of stamp collection inspired by the postmark. And the American colours blue and red.

Website - Concept of the website is a whole sheet of stamps. Logo and navigations are stamps cohesive together. Colors I use are similar to the logo. The colour of collection page and stamp page are grey, the place where the mouse stop pop out colours.

Introduction - I got inspirations of the from hands. Cal-endar shows people’s hands, the main character of the design, and how they changed during the whole life.

Description - The hands grow old as time passed by. Twelve months represents a person’s different stages of the life, such as born, growing, working, getting old. The idea of the calendar is to remind people live in present and do not waste time.


Check-off sheets redesign typography - 2010

Introduction - The project is to redesign the check-off sheets, which include course selection forms, scholarship information and application forms. To make them become interest to read, my idea is to change the usual format and add visual charac-ters. Description - I use the “{ }” as main character of all the sheets. Also the format in each part is different to prevent readers being tired. Tow main colours are added to increase the fun of reading them.

Introduction - Chinese spring festival, the most important festival for Chinese people. During my exchange study in the University of Oklahoma, the Confucius Institute at the University of Oklahoma asked my to design poster and ticket for the Chinese new year gala. The gala is held for both Chinese and people who interested in Chinese culture.

Description - I used Chinese paper cutting as the main character of the design. The colour red and yellow are the colour for Chinese New Year. At the same time, the typography of the poster is western style. Combined dif-ferent styles to attract people’s attentions.

Ticket – Design of the ticket of the gala is a part of the poster. The whole visual system is to make people feel happy and Chinese feeling.

Chinese new year gala promotion poster / ticket - 2011

What’s happening in the zoo billboard - 2011

Introduction - An advantage plan for the Oklahoma City zoo. Design billboards to at-tract people’s interests. Four projects of the zoon are Great EscApe, Cat Forest, Bear Trail and Oklahoma Trail. My idea is to tell stories in the billboards to make people curious about what’s happening in the zoon. Description - In the Great EscApe, apes are running away with luggage for some reason. For the Cat Forest, cats are pretending they are trees in the jungle. Bears are moving together with family in the Bear Trail. Three typical animals, squirrel, bear and wolf, em-braced together wearing local headwear.

Each billboard has a main color and charac-ter. The humor of cartoon style makes them feel interesting and readable. Even children are able to understand them.

Videos video shooting / video edit - 2011

Introduction - A video project about use just one part of the artist’s body to tell story.

Eye like move (2010. 03) - I try to tell story through eyes. My idea is to ex-press different emotions through the movement of the eyes. In the video, half of the image is one of my eyes and the other is different background. Laugh, pain, chasing and sleepy expressed through eye movements under different circumstance.

Introduction - The short video inspired by the book Yao (means medicine) wrote by Chinese writer Lu Xun. It tells a story of a poor couple seeking for medicines to cure their son. Somebody told them drop bread with human blood could cure any disease.

Night (2011. 02) - The whole story gave me the image of a dark night with fog, where the only light comes from a red lantern. People go out and into the fog. So I’d like to create a similar environment to express my feelings for the book. When edit the video, I found that the noises of the image give the feeling of mystery and fear. These are the feelings I want to express to the audience.

EndNing Kefang’s [email protected]

NingKefang - Graphic Deign portfolio

Documents

Transcript of NingKefang - Graphic Deign portfolio