Nine ways to improve an ad
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Transcript of Nine ways to improve an ad
PRESENTED INFUNDAMENTALS
OF CREATIVE
DEVELOPMENT
EDWARD BOCHESCM 417
FALL, 2012
Friday, August 31, 12
The world of advertising is certainly not what it used to be.
We make fewer and fewer print ads.
Complexity in story telling -- from the likes of TV series to transmedia marketing programs -- is often more effective than the single minded focus that prevailed in the years after the Creative Revolution of the 1960‘s.
And in an age of social media and mobile technology, utility is replacing message based marketing all together.
But there remain two relevant lessons in this wonderful demonstration from nearly 50 years ago.
One, there is a timelessness, and at times appropriateness, to the classic ad that brilliantly conveys one point.
By giving away less, it entices us to learn or care more.
And two, rules are made for breaking. Especially if we are to invent new ways of solving problems, attracting attention, and involving our communities.
CONCLUSION
Friday, August 31, 12