FORD LIO HO MOTOR CO. Corporate Citizenship Presentation by Nina Ng February 2003.
Nina Vanneck's presentation at Publish 2016
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Transcript of Nina Vanneck's presentation at Publish 2016
Confidential & Proprietary
Monetisation Strategies, and Engaging Audiences in a Mobile World
Nina VanneckHead of Publisher Partnerships
How Google partners with publishers for revenue growth
Editorial & Content
User Growth &
Distribution
Profitability
Driving Audience Growth through distribution
Increasing Net ARPU
Creating User Engagement with Innovative Content
NewsStand
News Lab
Cardboard
Better mobile experience
Trends
The Future of Media
Virtual Reality Storytelling
Data Journalism
Programmatic Efficiency
Alternative Revenue Models
Analytics Premium
Finding the right audiences using Data
news
Mobile Apps
Expanding reach
Collaborative Content Creation & Dev. Platforms
Confidential & ProprietaryConfidential & Proprietary
Build for today
Make it Fast
Make it Engaging
Unlock revenue
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Confidential & Proprietary
Building for today’s users
Confidential & Proprietary
Confidential & Proprietary
Confidential & Proprietary
74%
of people will abandon a mobile website that takes more than 5 seconds to load
1/3
Source: Google Mobile Ads Blog 2012
Make it fast
say speed is the most important factor when using the mobile web
Confidential & Proprietary
Confidential & Proprietary
Testmysite.thinkwithgoogle.com
Confidential & Proprietary
Testmysite.thinkwithgoogle.com
Mobile first strategy tips
67%
of users start a purchase on their mobile phone, but complete it on their desktop
Make it consistent across all screens
Make it fast
Source: study by Google and Millward Brown Digital
Confidential & Proprietary
Make it easy for your users
Confidential & Proprietary
What is AMP?
Confidential & Proprietary
Mobile friendly
Easy to implement
Fast Gives strong incentives
Embrace the open web
The 4 Principles of AMP Ads
Confidential & Proprietary
‘Beautiful’ matters We’re better together Be safe, be secure Faster is better
Confidential & Proprietary
4xFaster
10xLess data
1 second delay = 6% less ad impressions
Confidential & Proprietary
“We’ve seen a 90% decrease in page latency, 96% decrease in unfilled impressions, 65% increase in ad engagement and 32% increase in eCPM. Perceived load time improved from approximately 17 seconds to 2-3 seconds.”
Conor Beck, Director of political news network TownHall Media
Progressive Web Apps (PWA): App like experiences on the Web
Confidential & Proprietary
Local cachingAdd to homescreen
Push Notifications
Available offline
Washington Post is using both AMP & PWA
Confidential & Proprietary
WaPo article in AMP carousel
Once on AMP article, WaPo silently registers Service Worker to enable PWA (no user consent required)
PWA launchable from menu
Opens PWA in Chrome browser and it loads quickly! At this point, user is fully on WaPo domain and experience
After some time on site, will be prompted to add to homescreen
Ads are changing too. From Banners to Native.
Confidential & Proprietary
Banner
Advertiser
Native
Advertiser
Proprietary + Confidential
One creative. Many Layouts.
Confidential & Proprietary
A single, component-based native creative can be displayed in many different ways.
Image
Headline10 Makeup Tips
BodyLorem ipsum dolor sit amet, consectetur adipiscing elit.
Clickthrough URLhttp://www.example.com
10 Makeup TipsLorem ipsum dolor sit amet, consectetur adipiscing elit.
10 Makeup TipsLorem ipsum dolor sit amet, consectetur adipiscing elit.
Native Ads are made for a multi-channel world
Confidential & Proprietary
● The multi-screen world requires flexible, component-based ads.
● Native lets publishers put the same care into their ads as they do into their content.
● Many of the fastest-growing properties are only running native ads.
Confidential & ProprietaryConfidential & ProprietaryConfidential & ProprietaryConfidential & Proprietary
Build for today
Make it Fast
Make it Engaging
Unlock revenue
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