Nimbooz
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Transcript of Nimbooz
Nimbooz by 7UP is an authentic drink that’s made with real lemon juice squeezed from the best of lemons.
It has No Fizz & no added Artificial Flavours.
It is tasty and 100% hygienic and is available in trendy and convenient packs, so that you can enjoy natural
delicious, lemony refreshment anytime, anywhere
Nimbooz by 7UP. Refreshing Nimbu pani with Real lemon Juice.
Insight
Our culture is rich and deep rooted.No matter how much we migrate to a modern lifestyle, it’s only when we enjoy truly familiar & authentic experiences
(albeit in a contemporary way) that we can relish being our true selves.
Brand Idea
“Enjoy Being My Asli Self”
Brand Role
The ASLI Indian Refresher
Nimbooz creative brief
Get busy Indian men and women
Who have adopted a modern lifestyle but still love their (Indian) tradition
To try Nimbooz, the real nimbu paani with real lemon juice
By telling them Nimbooz is the cool way to enjoy a traditional favourite
Nimbooz Launch Objective
The objective of the film was to communicate the launch of the brand “Nimbooz” with the proposition
“Ekdum Asli Indian” (Absolutely Real Indian).
which is a refreshing Nimbu Paani (Lemonade) with
Asli (Real) Lemon Juice
Launch Package
Launched in Delhi, U.P., Haryana, Punjab, Maharashtra and Gujrat on 18th March 08.
Launched in the above cities with TV, Radio, OOH, Press and BTL.
Association with Kings XI Punjab cricket team.
Total Work
Nimbooz
Radio
OOH
Press ads
T.V
Billboards
Bus Shelters
Mobile Van
Innovations
Hindustan Times
Hindi HindustanAmar Ujala Punjab Kesari Dainik Bhaskar
Big FM
Radio MirchiRed FM
MyFM
15 different channelIncluding IPL (setmax)
Press Ads
Teaser Launch
Invite and give away sent to the Opinion leader/Bottlers/Media on the occasion of the
launch
Invite and Give away
INVITE/ GIVE AWAY
Retail Package
POS was done to create impact across all the mediums and drive consumption
Poster Range look – To highlight all three packs
Banner Gate Flange
Streamer
The brand’s proposition of “Ekdum Asli Indian” (Absolutely Real Indian) was brought alive on outdoors in some very interesting ways.
Here are some examples.
Jute Bag Installation
Location: Mumbai
Day 3
3 days to go for the real thing
Day 2
2 days to go for the real thing
Day 1
1 day to go for the real thing
Launch Day
Giant Squeezer BottleInstallation and
Outdoor Mechanized Moving SqueezerLocation: Delhi, UP, Punjab, Haryana, Jaipur
Teaser
Reveal
Outdoor – Mechanized Moving Squeezer
IPL – Indian Premier LeagueOur association with Kings XI Punjab cricket team
For 2009, Nimbooz was a part sponsor for Kings XI Punjab as Punjab is one of the key markets of Nimbooz .Therefore, the objective was to encourage general public into sampling the product and make
this sponsorship regionally pertinent. This offered people from all over Punjab an opportunity to dance with the Kings XI Punjab in South Africa.
Outdoor Communication
Translation – ‘Drink Nimbooz and dance with Kings XI Punjab in South Africa’
Kings XI Tableau
Mechanics of the Promo:
The Tableau was made to go around all the major cities in Punjab in the span of 7 days. The participants were expected to come and give dance
auditions at the tableau, where winners were selected on the basis of their performance and were given an opportunity to dance with Kings XI Punjab
team in South Africa.
Independence day Campaign
Media: Radio and Outdoor
• Nimbooz celebrated Independence Day in Asli Indian style using Kite as a device.
On that day, 200,000 kites were distributed in Delhi and NCR
Thank You