Nima social media_expert_class_2mrt_def
-
Upload
klaas-weima -
Category
Business
-
view
1.136 -
download
0
description
Transcript of Nima social media_expert_class_2mrt_def
![Page 2: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/2.jpg)
Programma
![Page 3: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/3.jpg)
Agenda | Programma3
Maarten Naaijkens
Praktijkcase Dance 4Life
10.30-11.15
John Meulemans
Social Media Strategie
11.30 – 12.30
Bart te Riele
Social Media Campaigning
14.00 – 15.00
Jaap van Oort
Praktijkcase The Voice of Holland
15.00-15.45
![Page 4: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/4.jpg)
4Agenda | Programma
![Page 5: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/5.jpg)
5
Maar ook...
Creative
Challenge
Deel I 12.30 – strategie
Deel II 16.00 - activatie
Socializen
> 17.30
Agenda | Programma
![Page 6: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/6.jpg)
6
Wat vind je ervan?
@klaasweima
# ecsocialmedia
Agenda | Programma
![Page 7: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/7.jpg)
7
Presentatie op
Slideshare.com/klaas_weima
Agenda | Programma
![Page 8: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/8.jpg)
8
+
Klaasweima.nl
Agenda | Programma
Meer?
SparkCast
![Page 9: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/9.jpg)
9
1. Wat weten
jullie al?
4. In de praktijk
2. Landschap
3. Social Trends
Agenda | Programma
![Page 10: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/10.jpg)
Wat weten jullie al?
![Page 11: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/11.jpg)
Warming Up | Een paar vragen 11
Weer heeft meer dan 250 relaties op
![Page 12: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/12.jpg)
12
A: Ping en World Wide Web B: Blogger & Wordpress
Waar staan deze symbolen voor?
Warming Up | Een paar vragen
![Page 13: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/13.jpg)
13
A: Facebook B: Apple iTunes
Welk platform biedt de meeste apps aan?
Warming Up | Een paar vragen
![Page 14: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/14.jpg)
Warming Up | Een paar vragen 14
Hoeveel mensen checken elke dag in op Foursquare?
![Page 15: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/15.jpg)
Warming Up | Een paar vragen 15
Wie plaatst meer dan 10 tweets per dag?
![Page 16: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/16.jpg)
Warming Up | Conclusie 16
Wie gebruikt MobyPicture om zijn foto’s in één klap te delen
op sociale netwerken?
We hebben allemaal wel iets met social media
![Page 17: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/17.jpg)
17
Nederlanders twitteren wat af met elkaar
Warming Up | Stats
![Page 18: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/18.jpg)
18
Nederlanders twitteren wat af met elkaar
Warming Up | Twitter Topper
Topper: Armin van Buuren (343.000 volgers)
![Page 19: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/19.jpg)
19
En T-Mobile heeft Youp een handje geholpen
Marketinglandschap | Sociaal
![Page 20: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/20.jpg)
2020
Medialandschap verandert
![Page 21: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/21.jpg)
21Marketinglandschap | Massa
1e fase - massamedia
Courtesy of: Alexandru Simionesei (hunt3r), Flickr
![Page 22: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/22.jpg)
22
Courtesy of: Alexandru Simionesei (hunt3r), Flickr
radio tv outdoorprint
1960 - 1990
Marketinglandschap | Massa
![Page 23: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/23.jpg)
Bought Media
23Marketinglandschap | Massa
![Page 24: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/24.jpg)
GRP
24Marketinglandschap | Massa
![Page 25: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/25.jpg)
25Marketinglandschap | Online
2e fase – opkomst online media
Courtesy of: Alexandru Simionesei (hunt3r), Flickr
![Page 26: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/26.jpg)
Owned Media
26Marketinglandschap | Online
![Page 27: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/27.jpg)
27
1995 - 2005
websitebannere-mail
radio tv outdoorprint
search
Marketinglandschap | Online
![Page 28: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/28.jpg)
Views & Clicks
28Marketinglandschap | Online
![Page 29: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/29.jpg)
29
3e fase – sociale media
Marketinglandschap | Sociaal
![Page 30: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/30.jpg)
30
People connecting, using technology to get the
things they need from each other, bypassing traditional
institutions like corporations
Li & Bernoff (2008), Groundswell
Social Media | Definitie
![Page 31: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/31.jpg)
31
Naast...
radio tv outdoorprint
websitebannere-mail search
Marketinglandschap | Sociaal
![Page 32: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/32.jpg)
32
game worlds
instant messaging
blogs sns
microblogs online advocacy
Ook:
Marketinglandschap | Sociaal
![Page 33: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/33.jpg)
33
Nog meer media?
Marketinglandschap | Sociaal
![Page 34: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/34.jpg)
Roadmap
2 Hoofdstromingen
34
`
`
`
`Social Media Marketing
• Wat wordt er over je merk gezegd?
• Buzz tracking
• Social listening
• Sentiment meting
• Pakketten: BuzzMetrics, Attentio
• Lange termijn
`
`
`
`Social Media Campaigning
• Share/ likes op social netwerken
• Alternatief bereiksopbouw
• Word of Mouth/ viral
• Social Advertising
• Pakketten: Media Injection
• Meer korte termijn
![Page 35: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/35.jpg)
Earned Media
35Marketinglandschap | Sociaal
![Page 36: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/36.jpg)
36
Mensen & Conversaties
Content die
het delen waard is
+ +
Domein van gebruikers
Social Media | In ‘t kort
![Page 37: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/37.jpg)
37
Luisteren Aanwezig zijn
Betrekken Participeren
`
`
`
`
`
`
`
`
Social Media | 4 Stappen
![Page 38: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/38.jpg)
38
Luisteren
• wat wordt over je gezegd?
• begrijpen
• monitoren
Aanwezig zijn
• Wat kan je beiden
• Relevant
• Inrichten
Betrekken
• Wat kan je bijdragen
• Authentiek
• inbedden
Participeren
• Wat ben je waard?
• Committeren
• Samenwerken
`
`
`
`
`
`
`
`
Social Media | 4 Stappen
![Page 39: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/39.jpg)
Social Trends
![Page 40: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/40.jpg)
40Social Trends | Overzicht
Location-Based Services Social Shopping
Meaningful Marketing Social Computing
![Page 41: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/41.jpg)
41Social Trends | Overzicht
Location-based
M-CommerceSocial Shopping
Meaningful Marketing Van Micro naar Macro
![Page 42: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/42.jpg)
#1 Question55% of all text messages
42Social Trends | Local Services
![Page 43: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/43.jpg)
Where are u?
650 billion messages
43
Source: http://blog.innovatearkansas.com
Social Trends | Local Services
![Page 44: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/44.jpg)
44Social Trends | Local Services
![Page 45: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/45.jpg)
45Social Trends | Local Services
![Page 46: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/46.jpg)
46Social Trends | Social Computing
Revolutie van tablets.
Apple vs Samsung?
![Page 47: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/47.jpg)
47Social Trends | Local Services
V&D’s Shop Sessies
NFS (Near Field Communication): de oplossing voor mobiel betalen
![Page 48: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/48.jpg)
48Social Trends | Overzicht
Location-Based Services Social Shopping
Meaningful Marketing Van Micro naar Macro
![Page 49: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/49.jpg)
Agenda 49
V&D’s Shop Sessies
Het social/ group shopping business model. $ 5,3 mlr van Google te
weinig
![Page 50: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/50.jpg)
Agenda 50
![Page 51: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/51.jpg)
51Social Trends | Social Shopping
![Page 52: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/52.jpg)
52Social Trends | Overzicht
Location-Based Services Social Shopping
Meaningful Marketing Van Micro naar Macro
![Page 53: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/53.jpg)
Betekenis => Relevantie
53Social Trends | Meaningful Marketing
![Page 54: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/54.jpg)
54Social Trends | Meaningful Marketing
![Page 55: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/55.jpg)
55Social Trends | Overzicht
Location-Based Services Social Shopping
Meaningful Marketing Van Micro naar Macro
![Page 56: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/56.jpg)
56
25.000 Turken hielpen Facebook via Translations met de
vertaling.
Social Trends | Crowd Sourcing
Van massa volgers naar kleine volggroepen. (Net $ 8 mln VC
opgehaald)
![Page 57: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/57.jpg)
57
25.000 Turken hielpen Facebook via Translations met de
vertaling.
Social Trends | Crowd Sourcing
![Page 58: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/58.jpg)
58
25.000 Turken hielpen Facebook via Translations met de
vertaling.
10.000 ideeën
400 implementaties
Social Trends | Crowd Sourcing
![Page 59: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/59.jpg)
In de praktijk
![Page 60: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/60.jpg)
60
Eind november: introductie iPhone 4
Cases | Network Challenge
![Page 61: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/61.jpg)
61
Veel lawaai rondom iPhone. Iets anders,
onderscheidends.
Cases | Network Challenge
![Page 62: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/62.jpg)
62
![Page 63: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/63.jpg)
63Cases | Network Challenge
Luisteren Aanwezig zijn
Betrekken Participeren
`
`
`
`
`
`
`
`
Productintroducties worden vaak
online en real time besproken
![Page 64: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/64.jpg)
64Cases | Network Challenge
Best wat zoekresultaten…
![Page 65: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/65.jpg)
65
Wat kunnen we met de bestaande boodschap?
Cases | Network Challenge
![Page 66: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/66.jpg)
66Cases | Network Challenge
Omdraaien. Jij verdient 50 iPhones voor je topnetwerk!
![Page 67: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/67.jpg)
67
Luisteren Aanwezig zijn
Betrekken Participeren
`
`
`
`
Cases | Twillicitatie
‘tuurlijk zijn Mr Network &
Mr Challenge sociaal
![Page 68: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/68.jpg)
68Cases | Network Challenge
…op Facebook en Hyves
![Page 69: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/69.jpg)
69Cases | Network Challenge
…maar vooraal héél veel op Twitter
![Page 70: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/70.jpg)
70
Luisteren Aanwezig zijn
Betrekken Participeren
`
`
`
`
Cases | Twillicitatie
“Actief en real time reageren op vragen en
klachten.”
![Page 71: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/71.jpg)
71Cases | Network Challenge
Dat hadden we niet afgesproken… Ze praten terug!
![Page 72: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/72.jpg)
72Cases | Network Challenge
Live te volgen via #tnwc
![Page 73: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/73.jpg)
73Cases | Network Challenge
Ontmoet Christel
![Page 74: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/74.jpg)
74Cases | Network Challenge
Naast Twitter (453) actief op Facebook (49) en LinkedIn (131)
![Page 75: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/75.jpg)
75Cases | Network Challenge
En nog ook een actieve blogger…
Leuk die vingerpoppetjes
![Page 76: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/76.jpg)
76
+
Via haar eigen
digitale kanalen
Cases | Network Challenge
The Network
Challenge
#tnwc
+ =
En vraagt actief hulp van haar
vrienden
Christel praat over
![Page 77: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/77.jpg)
77Cases | Network Challenge
En ze is niet de enige… Zo’n 2.600 netwerkbeheerders
![Page 78: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/78.jpg)
Cases | Network Challenge 78
Key results
•Ca. 6.700 unieke conversaties op Twitter
•“swarm” op FourSquare tijdens Grande Finale
•95% van de conversaties positief sentiment
•Enkele conversaties resulteerden in 50 reacties
Bereik online conversaties ruim 355.0000
14 dagen trending topic op Twitter in Nederland
![Page 79: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/79.jpg)
Q&A
![Page 80: Nima social media_expert_class_2mrt_def](https://reader033.fdocuments.us/reader033/viewer/2022061202/546aea31af795954498b5a7c/html5/thumbnails/80.jpg)
Klaas Weima
Managing Director
Mobile: +31 6 26 31 83 70
Office: +31 30 23 26 030
energize.nl