Nikolina Begović, Katarina Blažević, Ivana Jakić: Role of pictograms in online communication...
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Transcript of Nikolina Begović, Katarina Blažević, Ivana Jakić: Role of pictograms in online communication...
Pictograms
Communication in an universal language by using universal
images that allow easier managing in online space
According to English encyclopedia, pictogram is a symbol or a
picture that represents an object or a concept; for example, a
picture of an envelope used to represent an e-mail message
Pictograms must be clear and understandable, represent
warnings, prohibitions, rules and allow users to quickly access the
informations
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Pictograms vs. Icon
What is the diference?
Pictogram Represents an object or a concept
Icon Meaning in a graphical user interface
Are there too many packages of icons?
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Research
Sample has been selected by browsing and viewing
various websites with different pictogram packages
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Other packages;
2653
Microsoft
package; 625
Google package;
404
Comparison of packages
For second part of research there have been chosen
seven recognizable pictograms from every package for
comparison, so we could determine their differences and
similarities
Pictograms that we have chosen for further comparison
are: home, facebook, wifi, download, lock, search and e-
Icons were chosen by criterion of representation in online environment, i.e. their popularity
Similarities and differences: colour, common form, design,
resolution 5
Pictures are remembered better than words
They can be used in numerous situations where verbal message is not possible or appropriate
Each symbol should have a fixed meaning, otherwise there is
a risk that too many interpretations are given, and sometimes
the wrong interpretation
Their effectiveness should be measured by ability of people to
understand them
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Conclusion
Pictograms have become part of everyday communication, it
is imposible to imagine the world without them
Global usage their meaning tries to adjust so it can
communicate the same information in countries around the
world
They enable faster information flow the time needed for
recieveing information out of online environment has been
decreased
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Icon packages need to satisfy needs of users More
and more people use pictograms in order to
interchange informations
Assumed hypothesis of this paper has been proved correct It would be quite enough if there were several
packages with different purpose, i.e. for different
operating systems
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