NIKHIL AGGARWALAddress – Orchid Petals, Sector 49, Gurgaon Cell – (+91) 9999106696Email – thenikhilaggarwal@gmail.comLinkedIn – https://www.linkedin.com/in/thenikhilaggarwal

OVERVIEW

Currently working as Content Manager at Adreno Technologies (India) Private Limited 5 years of experience in content writing, social media marketing, lead generation, conversion rate

optimization, online reputation management, and more. Worked with leading organizations including Hindustan Times and NewsX Channel Deep understanding of digital marketing and customer acquisition campaigns

KEY SKILLS

Content Writing Content Marketing Social Media Marketing Conversion Rate Optimization Lead Generation

Pay-Per-Click Advertising Email Marketing Online Reputation Management Website Development (WordPress) Search Engine Optimization (Basic)

WORK EXPERIENCE

Content Manager – Adreno Technologies (India) Private Limited(February 2016 – till date)

Writing sales copy for company websites and improving them further via conversion rate optimization (CRO)

Preparing marketing collaterals such as press releases, guest posts, emailers, company brochures, web content, landing pages, product reviews, whitepapers, case studies, etc.

Managing company blogs to retain and grow subscriber base in order to promote sales Planning and executing various online marketing campaigns for international clients as well as

company owned websites that include content marketing, social media marketing, email marketing, online reputation management, and managing PPC and display advertisements

Created our own content management system for streamlining content for different websites Improved on-site SEO and raised conversion rate through CRO and UX/UI improvements Built a team of subject matter experts, in-house content writers and freelancers, and groomed

them as per our specific content requirements Planned and improved the editorial calendar with content ideas, target locations and the desired

actions and ROI Prepared content strategies for integrating SEO, ORM, SMM and content marketing activities in

such a way that they achieve objectives of more than one form Created processes for design integration, website development, and team management

Content Writer and Social Media Manager – Mamsys Consulting Services Private Limited(September 2014 – February 2016)

Single-handedly worked on content marketing projects for clients hailing from different industry segments including real estate, health, education, IT, etc.

Wrote a variety of content including sales-oriented web content, blogs, articles, case studies, whitepapers, forums, reviews, infographics, short videos, and social media posts

Worked with designing team to build responsive sites and custom CMS for corporate clients Planned and executed content calendar for attracting readers and improving conversion rates Directly involved in clients’ meetings, gathering content requirements and execution process

Assistant Producer (Copywriter) – NewsX Channel(October 2012 – August 2014)

Worked under the supervision of Editor-in-Chief to write and broadcast news-stories, special reports, breaking news, promos, documentaries, and reporters’ walkthrough on television

Worked in night shifts and prepared news bulletin and rundown for morning shows Prepared television graphics and concepts for animated videos and other short promos Provided in-depth research for elections, current affairs, prime time shows, and celebrity interviews Coordinated with reporters and stringers to streamline news stories as per the editorial plan Part of editorial meetings where the day’s news agenda has been planned and prepared

Copy Editor – Hindustan Times(January 2012 – October 2012)

Worked under special project manager to write news stories, articles, blogs, product descriptions, mobile content, online reviews, etc.

Covered NGO stories from around the world and published them on different online platforms Managed a team responsible for providing mobile content (news and updates) to Vodafone clients

EDUCATION

2012– 2014 Master of Journalism & Mass Communication 74%(Guru Jambheshwar University, Hisar)

2009 – 2012 Bachelor of Journalism & Mass Communication CGPA – 7.0(Manav Rachna International University, Faridabad)

2007 – 2008 Higher Secondary Education 70%(CBSE, Roorkee)

2005 – 2006 High School Education 83% (CBSE, Roorkee)

INTERNSHIPS

Pioneer Newspaper Organiser Weekly (RSS Mouthpiece)

Pragya TV Radio Manav Rachna 107.8 FM

ACHIEVEMENTS

Improved Conversion Rate for Adreno Technologies’ website by 286% in 4 months Employee of the Year, 2016 in Spirit of Innovation category (Adreno Technologies) Star Employee of the Managing Director's Office in 2014 (NewsX Channel) Recognized as Youngest Copy Editor, 2012 (Hindustan Times) Part of national award winning programs at NewsX – Art Talk, Cover Story and Poll Yatra

PERSONAL ATTRIBUTES AND SKILLS

Excellent written and oral communications skills with comprehensive experience in numerous forms of marketing and information dissemination

Believe in proactive thinking, team coordination, and process-driven approach Well-versed with digital marketing trends, lead generation and online branding campaigns Avid reader – keep pace with evolving marketing trends and online tools Strong capacity to manage multiple projects on strict timelines

PERSONAL DETAILS

Father’s Name: Mr. Dinesh Aggarwal Date of Birth: 23-10-1990 Marital Status: Single Permanent Address: 415/2, 35 Civil Lines, Roorkee – 247667

PAST WORK

Sales Copyhttp://adrenotechnologies.com/application-development-outsourcing.phphttp://adrenotechnologies.com/business-intelligence-services.php

Blogshttps://www.mamsys.com/blog/top-6-ways-to-maximize-your-reach-on-facebook-with-zero-ad-spend/https://www.mamsys.com/blog/top-5-seo-factors-that-matter-more-than-keywords/http://buzzingthoughts.com/shopify-review-the-best-ecommerce-platform/http://buzzingthoughts.com/top-3-squarespace-alternatives-in-2016/

Guest Posthttp://www.shoutmeloud.com/2017-digital-marketing-trends.html

I hereby declare that all the information given above by me is true to the best of my knowledge.

- NIKHIL AGGARWAL