PowerPoint Presentation

Nike Terminal

April 30, 2012

AgendaIntroduction to the New York Marketing/Advertising TeamPurposeOpportunityObjective/GoalsBenefits of airport adsCost to NikePotential Revenue generatedAd agencyDisplaysClosing statements

Nikes Marketing Team: Who we are

Jamel D. NelsonPresident of Marketing Research

Eyal ShaharVice President of Marketing

Joicy AcauroMarketing & Product Research

Shaniann FloresLead Financial OfficerEmily Soniperasud

PR & Events Coordinator

Nike Terminal

Dream Big

PURPOSE OF MEETING

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Opportunity

New York/New Jersey Port Authority has decided to lease one of their terminals for the first time ever.

Offer includes Five year lease

Option to have Terminal B called Nike Terminal We will have access to: Four concourses

2 three-story wings

1 four-story central station12 or more large displays

750,000 square ft. of floor space

The Port Authority of NY and NJ reached the NIKE Marketing Department to offer exclusively naming rights for Terminal B at New Yorks LaGuardia Airport. The sponsorship agreement would change the name of Terminal B to NIKE Terminal. The opportunity would span five years. This agreement can be renewed.

LAGUARDIA AIRPORT BACKGROUND

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Airport OverviewFour Terminals19 Airlines24 Million passengers (2011)Services Delta, US Airways & United, American Airlines

* Service companies like Delta (1.4 Billion in renovations), US Airways and United, American Airlines

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LGA Traveler Profile43% - Business Passengers

$119,000 - Average household income

$637,000 - Average Market Value of Owned Home

* 33% of all overseas travel to the U.S. is to NYC.

* 47 million tourists visited NYC in 2011

* Laguradia 2011 stats: 24 mil. passengers, 43% of them- Business passengers, vast majority of travelers age 25-54, ave. income 120k, ave. market value of home- over 600k.

* Service companies like Delta (1.4 Bil in renovations), US Airways and United, American

* Index: Laguardia Traveler Lifestyle: three times more likely to spend $500+ on shoes, two and a half times more likely to spend on casual clothing, 56% attended a sporting event, 2-3 times more likely to buy technological devices.

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* 33% of all overseas travel to the U.S. is to NYC.

* 47 million tourists visited NYC in 2011

* Laguradia 2011 stats: 24 mil. passengers, 43% of them- Business passengers, vast majority of travelers age 25-54, ave. income 120k, ave. market value of home- over 600k.

* Service companies like Delta (1.4 Bil in renovations), US Airways and United, American

* Index: Laguardia Traveler Lifestyle: three times more likely to spend $500+ on shoes, two and a half times more likely to spend on casual clothing, 56% attended a sporting event, 2-3 times more likely to buy technological devices.

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PROJECT PLAN

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Utilized Industrys publications and websitesPerformed In-Depth InterviewsCompleted Consumer survey Contacted Ad AgenciesEvaluated consumer feedbackAssessed financial impactIdentified vision and future opportunities

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Benefits of Airport Advertisements

AirportConsidered a cosmopolitan environmentGateway to the planetConsumerExpects to dream in airportsEnjoys browsing airport advertisementsBrandImage of modernity and innovationFoster feelings of prestigePerceptions In The Airport

Nike doesnt advertise very muchConsumers are actually eager for more Nike advertisingLow knowledge of new Nike productsAirport offers opportunity to educate consumers on NikeLack of excitement for Nike productsAirport can showcase latest Nike innovationsConsumer Feelings

POTENTIAL REVENUE

28Potential Growth Opportunity

Airport passengers are three times more likely to spend on items costing $500 or more

Super Bowl 2014

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COSTPort Authority $5 million per year

$600,000 per year on advertisement

$180, 000 per year agency feesJCDecaux - International media and communications company founded in 1964. Number oneoutdoor advertising specialist in the world, as well as the market leader in Europe and in Asia PacificBlue Line Media - Advertising company that offers advertising media in 300 cities across the United States

VISION OF AIRPORT DISPLAYS

Nike Terminal DisplaysAirport BannersBacklit Diorama (Gate/Terminal, Baggage Claim)PostersLED Flat Screen TV for NikeLife-Size boards of celebritiesNike logo on each Nike Terminal E- ticket

Serena Williams

Maria Sharapova

Nikes Recommended ProductsNikes Fuel BandsSuper bowl Jerseys In season productsIntroduce new celebrity products

FUTURE OPPORTUNITIES

Retail spacePartnerships with other airports across United States

Future Possibilities

CLOSING STATEMENTS

Now, Lets review:

Consumer thoughts