Nike Brand Extension

2006

Nike+

2014

Women’s Training

1972

Footwear

1979

ApparelBrand Extension Over the Years

Footwear62%

Apparel31%

Equipment6%

Global Brand Division0%

NikeRevenue

Distribution

Footwear ApparelEquipment Global Brand Division

Rank: 1st Global Value Share:

2.4%

Industry Analysis: Footwear & Apparel

World’s Market size:

US$ 268 bnGlobal growth rate(2009-14):

8.5%

Nike Market size:

US$ 25Global growth rate(2009-14):

12.4%