Nika Simovich - Thesis 1 - 03
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Transcript of Nika Simovich - Thesis 1 - 03
Post-Nostalgia
A brief reflection on graphic design history
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
-Ferris Bueler’s Day Off
In the beginning...
Not the only one who was feeling nostalgic
Which is contemporary?
History repeats itself
The need for Post-Nostalgia:
—We are defining ourselves by recycled styles
—There is nothing authentically unique about today’s graphic design
—The longer we admire the past, the longer it will take to get out of this rut
Original Mission Statement
To create a distinct visual identity that is not dependant on the past.
Updated Mission Statement
To illustrate the complexities of the present.
Illustrating the complexities of the present exploits the over-usage of nostalgia, and stresses the need for a new style.
Long-term goal:To develop a new visual identity
Favorite Precedents
James Bridle, The New Aesthetic
Started with a tumblr that gathered images hinting at the new digital identity. (Not design specific)
Favorite Precedents
James Bridle, Where the F**K was I
First Things First & 2000 Manifesto
Design Theory, Ken Garland and AdBusters
Made my own manifesto
Creating an Identity - Phase 1
Creating an Identity - Phase 2Make something really ugly
postnost algia.com
Po t-No algia
Post-Nostalgia Po t-No algia
postnost algia.compostnost algia.com
Making Digital Age Icons Nostalgic
Next Steps
-Continue developing an identity-Nostalgia-ize more digital age icons-Develop website, make interaction with comparisons-Call for submission: Try to get designers to make something without referencing the past
-Something that has to do with fear of future/possible explanations for why we are stuck
Final Product
A collection of different attempts to illustrate the complexity of the present in digital and book format
Thanks for viewing@nikasimovich