Nik Miller presentation Unite Foundation Summer Reception July 2014
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A summary of research on the benefits of corporate philanthropy and how to make it work for your company. Presentation by Nik Miller, Unite Foundation Trustee and founding member of The Bridge Group.
Transcript of Nik Miller presentation Unite Foundation Summer Reception July 2014
TRENDS IN CORPORATE PHILANTHROPY
Committee Encouraging Corporate Philanthropy, CECP (2013)
Median Giving as a % of Pre-Tax Profit
TRENDS IN CORPORATE PHILANTHROPY
All companies
Consumer discretionary
Consumer staples
Energy
Financials
Health Care
Industrials
Information technology
Materials
Utilities
47%
43%
36%
78%
49%
38%
42%
45%
48%
61%
Direct cash Foundation cash Non cash
CECP (2013)
TRENDS IN CORPORATE PHILANTHROPYWhich stakeholder group is most influential in deciding whether to expand your company’s community investment?
0%
10%
20%
30%
40%36%
CECP Board of Boards Roundtable (2014)
TRENDS IN CORPORATE PHILANTHROPY
CECP (2013)
Over one third of companies allocate more than half their corporate philanthropy to one targeted programme. The majority of programmes support health or education
What is corporate philanthropy for?
Social Impact
Business Benefits
Corporate Alignment
MEASURING SOCIAL IMPACT
CECP (2013)
MEASURING SOCIAL IMPACT
Collaborative models of impact measurement
Formal Impact
Evaluation
Outcome Measurement
Formative Evaluation
EV
IDE
NC
E
CO
ST
BUSINESS BENEFITS OF CORPORATE PHILANTHROPY
• Correlation between philanthropic giving and revenue
Lev, Petrovits and Radhakrishnan (2009)
• Employee engagement and recruitment
Bhattacharya, Sen and Korschun (2008); Jones (2007)
• Customer loyalty
Cone Corporate Citizenship Study (2013)
• PR protect and repair
Godfrey, Craig Merrill, and Jared Hansen (2009)
• Innovation and Growth Opportunities
Holmes and Noir (2007); McKinsey & Company (2009)
CONCERN WITH THE TALENT PIPELINE
17th Annual PWC Global CEO Survey:Fit for the Future
How concerned are you about the following potential economic and policy/business threats to your organisation’s growth prospects?
(availability of key skills)
And only 34% CEOs state thatTheir HR departments are sufficiently prepared to make the necessary changes…
BUSINESS BENEFITS OF CORPORATE PHILANTHROPY
Additional Benefits of Investing in Social Mobility:
• It’s a hot policy
• Talent pipeline (take an active role in generating and shaping)
• The researched advantages of a diverse workforce
