Nijo Graffical Work
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Transcript of Nijo Graffical Work
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8/9/2019 Nijo Graffical Work
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AWARENESS ABOUT HERITAGE MILK:
Table: 1 showing sources of knowledge about Heritage milk
Source No of Respondents Percentage (%)
Advertisements 22 16Friends 10 7
Retailers 39 27
Point of purchase 71 50
Total 142 100
Fig: 1 showing sources of knowledge about Heritage milk
16
7
27
50
0
10
20
30
40
50
60
Advertisements Friends Retailers Point of
Purchase
Source
Noofrespondence(%
)
Source: Primary data
INTERPRETATION:
The above table shows that 50% of the respondents know about the Heritage
milk through point of purchase display, containing wall paintings, display of the milk
packets in front of the shop and display of milk credits by the company. 27% through
retailers 16% of the respondents know about the company through advertisements, 7%
through friends.
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TIME BEING USED HERITAGE MILK:
Table: 2 showing time being used Heritage milk
Time period No. Of respondents Percentage (%)
Days 33 23
Months 38 27
Years 71 50
Total 142 100
Fig: 2 showing time being used Heritage milk
50
2723
0
1020
30
40
50
60
70
80
Days Months Years
Time period
No.o
fr
espondents(%)
Source: Primary data
INTERPRETATION:
From the above table show that 50%respondents are regular customer of
Heritage milk from the past so many years, where as 27%respondents are using
few months. And 23% respondents are started using heritage milk in past days.
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CONSUMPTION PER DAY:
Table: 3 showing customers consumption per day
Liters No. Of respondents Percentage (%)
0.5liters 24 171liters 67 48
1.5 liters 30 21
2 and more above 21 14
Total 142 100
Fig: 3 showing customers consumption per day
14
48
1721
0
10
20
30
40
50
60
7080
0.5liters 1liters 1.5 liters 2 and more
above
Liters
No.o
frespondents(%)
Source: Primary data
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INTERPRETATION:
From the above table show that 48%are consuming one- liter, 21% are consuming
one half-liter 17% of the respondents are consuming half-liter milk per day, and only
14% are consuming 2 or more than two liters. Because the consumption is depending
upon the family size
VARIANTS OF MILK USED BY CUSTOMER:
Table: 4 showing variants of milk consumed by the consumers
Type of milk No. Of respondents Percentage (%)
Toned milk 101 71
Whole milk 20 14
Double toned milk 17 12
Cow milk 4 3
Total 142 100
Fig: 4 showing variants of milk consumed by the consumers
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14
3
12
71
0
20
40
60
80
100
120
Toned milk Whole milk Double
toned milk
Cow milk
Milk
No.o
fresponde
nts(%)
Source: Primary data
INTERPRETATION:
From the above table shows that 71%of the respondents are preferred toned milk
14% of the respondents are using whole milk 12% are using Double toned milk, only 3%
of respondents prefers Cow milk. According to the customers tastes and preference they
are chosen different variants of milk. Another reason is that these variants of milk are
packed with different Fat, NSF percentages.
Thus, Customers prefer Toned milk mostly for their consumption.
CONSIDARABLE FEATURES OF CONSUMERS:
Table: 5 showing considerable features of consumers
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Fig: 5 showing considerable features of consumers
78
19
30
20
40
60
80
100
120
Price Quallity Brand
nameAttributes
No.o
frespondents(%)
Source: Primary data
Attributes No. Of respondents Percentage (%)
Price 5 3
Quality 110 78
Brand name 27 19Total 142 100
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INTERPRETATION:
Form the table it is clear that most of the consumers are looking for quality.
78% of the consumers preferred quality, 19% respondents considered Brand image, only
3% of respondents considered about prices of milk. Quality refers to the taste, freshness,packing.
INFLUENCE OF PRICE :
Table: 6 showing customer opinions on prices of milk
Fig: 6 showing customer opinions on prices of milk
0
41
59
0
10
20
30
40
50
60
70
80
90
Low Medium High
Scale
NO.o
frespondent
s(%)
Source: Primary data
Opinion No. Of respondents Percentage (%)
Low 0 0
Medium 83 59
High 59 41
Total 142 100
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INTERPRETATION:
From the 142 respondents 59% of respondents opinion is that the price of
the Heritage milk is medium. None of the consumers are of the opinion that the price of
milk is low, 41% of the respondents are saying that the prices of Heritage milk are very
high. Because as the company is paying maximum support price to the farmers and
increase of the transportation cost. So prices of heritage milk are competitive.
QUALITY OF MILK:
Table: 7 showing customer opinions on quality of Heritage milk
Fig: 7 showing customer opinions on quality of Heritage milk
Quality No. Of respondents Percentage (%)Excellent 84 60
Good 41 29
Average 17 11
Poor 0 0
Total 142 100
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0
11
29
60
0
10
20
30
40
50
60
70
80
90
Excellent Good Average Poor
Quality
No.o
frespondents(%
)
Source: Primary data
INTERPRETATION:
From the above table shows that 60% of consumers opined that the quality ofHeritage milk is Excellent, 29% respondents that it is good, 11% are average, none of
them say poor.
Hence, it can be concluded that most of the customers feel Excellent with the quality ofHeritage milk.
CONSUMERS OPINION ON FRESH MILK:
Table: 8 showing consumers opinion on fresh milk
Response No. Of respondents Percentage (%)
Strongly agree 29 20
Agree 103 73
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Disagree 10 7
Strongly disagree 0 0
Total 142 100
Fig: 8 showing customers opinion on fresh milk
07
73
20
0
20
40
60
80
100
120
Strongly
agree
Agree disagree Strongly
disagree
Freshness of milk
No.o
frespondents(%)
Source: Primary data
INTERPRETATION:
The table shows that the 93% customers agreed that fresh milk is available in the
market it means Heritage foods supply everyday fresh milk with labels display of date,
month, year. Only 7% of the customers are not satisfied with freshness of milk
Therefore it can be seen from the table that most of the customers feel that Heritage
milk is available freshly
AVAILABILITY OF HERITAGE MILK IN THE MARKET:
Table: 9 showing availability of Heritage milk in the market
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Fig: 9 showing availability of Heritage milk in the market
25
85
7
0
20
40
60
80
100
120
140
Strongly
agree
Agree disagree Strongly
disagree
Opinion of consumers
No.o
frespondents(%)
Source: Primary data
INTERPRETATION:
The above table show that 85% of respondents are agree with the statement that
Heritage milk is easily available in the market,7% strongly agree, 5% respondents
Response No. Of respondents Percentage (%)
Strongly agree 10 7
Agree 121 85
Disagree 8 5
Strongly disagree 3 2
Total 142 100
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disagree agree, Only 2% respondents are strongly disagreeing with the statements.
Because of company followed good supply chain process and timings followed exactly.
Where as cooperation between top management to lower level management is good.
CUSTOMER OPINION ABOUT CHANNEL OF DISTRIBUTION :
Table: 10 showing customer opinions about channel of Distribution
Channel No. Of respondents Percentage (%)
Door delivery 81 57
Purchase from Retail shop 21 15Purchase form Agents 34 23
Purchase from Company outlets 6 5
Total 142 100
Fig: 10 showing customer opinions about channel of Distribution
5
23
15
57
0
10
20
30
40
50
60
70
80
90
Door delivery Purchase from
Retail shop
Purchase form
Agents
Purchase from
Company
outlets
Channel
No.o
frespondents
(%)
Source: Primary data
INTERPRETATION:
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Butter milk 11 8
Curd 12 8
Panner 11 8
All the above 45 31
Total 142 100
Fig: 12 indicate the customer interest in Dairy products
No.of respondents(%)
All the above
31
Panner
8Curd
8Butter milk
8
Doodh peeda
15
Flavoured milk
19
Ice-creams
11
Ice-creams
Flavoured milk
Doodh peeda
Butter milk
Curd
Panner
All the above
INTERPRETATION:
From the above table shows that 31% of customers preferred and interest to use
in all dairy products, 19% preferred Flavour milk, 15% prefers Doodh peda, 11%
respondents preferred to buy Ice creams 8% responds to Buttermilk, curd, Panner
respectively. Because the dairy products are very fresh and healthy. And most of the
customers are likely to buy curd and butter milk for their daily needs. Panner is a
vegetable items mostly used in cooking purpose. Ice-creams are attracting the childrens.
Where as Flavoured milk is a milk which indicates different flavours like sweet, Badam,
pista, strawberry etc.
AWARE OF HERITAGE PARLOURS:
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Table: 13 showing customers aware of Heritage Parlours
Fig: 13 showing customers aware of Heritage Parlours
36
64
0
10
20
30
40
50
60
Aware Not aware
Response
Noofresponden
ce(%)
Source: primary data
INTERPRETATION:
Form the above table shows that most of the customers (64%) are aware of
Heritage parlours, introduced by Heritage Company. Only 36% of customers not aware
of Heritage parlours. Because company has less advertisements in the market. They have
chosen only print media i.e. is only pamphlets for advertising to promote their products in
to the market segments. Because the amount invest on Heritage parlour is very less.
Response No. Of respondents Percentage (%)
Aware 90 64Not aware 52 36
Total 142 100