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F a s h I o n A r t D e s i g n

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the Concept

F a s h I o n A r t D e s i g n

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F a s h I o n A r t D e s i g n

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It would be the FIRST of its kind.

The ORIGINAL ART WORK will be exhibited ,the whole process shown anddocumented.

Would expose the Art work to the perfect audience .

An art critical Audience.

Would make people think of Fashion Art and Design. BEYONd GLAM & RICHES

An amalgamation of CAUSES at a new Level. For one reason.

F a s h I o n A r t D e s i g n

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How does WIFW and FDCI benefit

F a s h I o n A r t D e s i g n

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It is not CHARITY.

It is.humanityAn Artist for an Artist

A Student For A Student

Admiration of the amazing Potential of a Child

Its the COMPLETE realization of NIEV

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F a s h I o n A r t D e s i g n

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creative

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Concept 1

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A series of prints or products like T SHIRTS , MUGS, BAGS can be MADE.

F a s h I o n A r t D e s i g n

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The possibilities are endless.

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F a s h I o n A r t D e s i g n

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Branding in Textile Crafts Milieu under the purview of

Geographical Indications

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BACKGROUND

Crafts of INDIAN excels in artistic expression and utilitarian

value since prehistoric times. Almost every household in

the rural areas owns a handloom / pitloom. It supports the

life of many weavers, traders, livestock farmers etc. NIEVs

effort are to accumulate the activities of such stakeholders

and uplift the languishing crafts to a level where they canmatch the global product standards.

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SIGNIFICANCE

Handlooms are the second largest employment probable in the rural sector, after

agriculture. NIEV takes measure to protect the product uniqueness and regional

handloom brand from unfair competition of duplicate powerloom product made

elsewhere

1. The Handloom Industry in India operates under an intense external environment

and faces the competition of power loom fabrics, produced nationally or even

imported.

2. Many craft pockets have received a major set-back during the last few years forcing

shutdowns, shift to power looms, change of occupation etc.

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Name of the Activity Problems

Awareness & Sensitisation Programme Lack of Knowledge on Textile Industry Scenario

Formation of Clusters Lack of involvement of the stake holders

Formation of Self Help Groups in the Cluster for

value addition related work

Lack of Value addition in products & Designs

Skill Up Gradation Training in Fly shuttle Loom Primitive type throw shuttle loom weaving

Programme Launch Workshop Programme Inauguration with stake holders

Exposure Visit to Handloom Clusters Lack of trust & knowledge among stake holders

Workshop on Textile Designs Lack of Value addition in products & Designs

Participation in Exhibition for sale To explore new markets

Formation of Raw Material Bank Supply of Raw Material to weavers on cheaper rates

Upgradation of pit looms Low Quality & productivity

PROBLEMS PERCIEVED

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LOGO

Geographical

Indicator

BRAND NAME and

TAGLINE

Attached to product

LABELLING-

Survival -Hope

For Weaver

Branding under Purview of Geographical Indications.