Nielsen Study - Online Power Mom Blogger (Mai 09)

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Nielsen Online’s Power Mom 50 is a collection of leading voices in the mom blogosphere based on a blend of blog posts, comments and link love developed through ongoing monitoring of more than 10,000 mom and parenting blogs as tracked by Nielsen Buzzmetrics. In addition to site engagement, number of Twitter followers, ratings and other metrics were included in the calibration to provide a comprehensive sphere of authority and influence. POWER MOM 50 POWER MOM 50 are mom bloggers who share money saving tips, coupons, freebies and other deals

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Nielsen Online’s Power Mom 50 is a collection of leading voices in the mom blogosphere based on a blend of blog posts, comments and link love developed through ongoing monitoring of more than 10,000 mom and parenting blogs as tracked by Nielsen Buzzmetrics.

Transcript of Nielsen Study - Online Power Mom Blogger (Mai 09)

Page 1: Nielsen Study - Online Power Mom Blogger (Mai 09)

Nielsen Online’s Power Mom 50 is a collection of leading voices in the mom blogosphere based on a blend of blog posts, comments and link love developed through ongoing monitoring of more than 10,000 mom and parenting blogs as tracked by Nielsen Buzzmetrics. In addition to site engagement, number of

Twitter followers, ratings and other metrics were included in the calibration to provide a comprehensive sphere of authority and influence.

POWER MOM 50POWER MOM 50

are mom bloggers who share money saving tips, coupons, freebies and other deals

Page 2: Nielsen Study - Online Power Mom Blogger (Mai 09)

Nielsen Online’s Power Mom 50 is a collection of leading voices in the mom blogosphere based on a blend of blog posts, comments and link love developed through ongoing monitoring of more than 10,000 mom and parenting blogs as tracked by Nielsen Buzzmetrics. In addition to site engagement, number of

Twitter followers, ratings and other metrics were included in the calibration to provide a comprehensive sphere of authority and influence.

POWER MOM 50POWER MOM 50

are mom bloggers who trial, sample and review product (often brand-sponsored)

Page 3: Nielsen Study - Online Power Mom Blogger (Mai 09)

Nielsen Online’s Power Mom 50 is a collection of leading voices in the mom blogosphere based on a blend of blog posts, comments and link love developed through ongoing monitoring of more than 10,000 mom and parenting blogs as tracked by Nielsen Buzzmetrics. In addition to site engagement, number of

Twitter followers, ratings and other metrics were included in the calibration to provide a comprehensive sphere of authority and influence.

POWER MOM 50POWER MOM 50

are mom bloggers who anchor their writing around parenting, nesting, décor, and food

Page 4: Nielsen Study - Online Power Mom Blogger (Mai 09)

Nielsen Online’s Power Mom 50 is a collection of leading voices in the mom blogosphere based on a blend of blog posts, comments and link love developed through ongoing monitoring of more than 10,000 mom and parenting blogs as tracked by Nielsen Buzzmetrics. In addition to site engagement, number of

Twitter followers, ratings and other metrics were included in the calibration to provide a comprehensive sphere of authority and influence.

POWER MOM 50POWER MOM 50

are mom bloggers who stretch beyond their spheres to explore going green, travel and spirituality

Page 5: Nielsen Study - Online Power Mom Blogger (Mai 09)

Nielsen Online’s Power Mom 50 is a collection of leading voices in the mom blogosphere based on a blend of blog posts, comments and link love developed through ongoing monitoring of more than 10,000 mom and parenting blogs as tracked by Nielsen Buzzmetrics. In addition to site engagement, number of

Twitter followers, ratings and other metrics were included in the calibration to provide a comprehensive sphere of authority and influence. are

POWER MOM 50POWER MOM 50

are mom bloggers who are also PDA-toting, digital enthusiasts that love to stay connected

are mom bloggers who juggle work and mommyhood

Page 6: Nielsen Study - Online Power Mom Blogger (Mai 09)

Some momfluentials pack too much of a punch to be categorized. These women create powerful mom networks; speak around the world on the dynamicdigital world of mom; and have legions hanging on their every word –via TV, magazines, podcast, blog or tweet.

THE POWER PACKTHE POWER PACK

Who She Is Where She BlogsHeather Armstrong http://www.dooce.com

Maria Bailey http://www.bluesuit.com

Lisa Belkin http://parenting.blogs.nytimes.com/

Alice Bradley http://www.finslippy.com

Daphne Brogdon http://coolmom.com

Amy Clark http://www.momadvice.com

Stacy Debroff http://www.momcentral.com

Asha Dornfest http://www.parenthacks.com

Jessica Gottlieb http://www.jessicagottlieb.com

Christine Koh http://www.bostonmamas.com

Jenny Lawson http://www.thebloggess.com

Dana Loesch http://www.mamalogues.com

Audrey McClelland http://www.momgenerations.com

Wendy Piersall http://www.wendypiersall.com

Mindy Roberts http://themommyblog.net

Jessica Smith http://www.jessicaknows.com

just a handful of the …

Portals + CommunitiesConnecting Moms

Babble.com

Babycenter.com

BlogHer.com

Cafemom.com

Mombloggersclub.com

Momlogic.com

Mothersclick.com

SVMoms.com

Twittermoms.com