Nielsen Consumer 360 Conference 2012 Case Study
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Transcript of Nielsen Consumer 360 Conference 2012 Case Study
Nielsen Consumer C360 Conference 2012
Case Study
The Westin Diplomat Resort & Spa Hollywood, FL
June 25-27, 2012
Enhancing Content ~ Expanding Reach
• For marketing, media and retail executives to explore how collaboration between partners and consumers can strengthen connections with both
• Through better collaboration, better solutions can evolve
• Industry leaders addressed the challenges of connecting to today’s digital environment comprised of diverse consumers
Backstage video production included fifteen technicians and thirty-five monitors to be able to switch to a variety of graphics and videos to any one of
our six high-definition screens
John Lewis,President and CEO
of Consumer North America, at Nielsen opens the
conference
Dave Calhoun, the CEO at Nielsen, thanks the audience for their participation in this year's conference and
emphasizes the collaboration between Nielsen & all their customers
The opening keynote by Noel Wallace, the President of Colgate Palmolive North America, set the theme of collaboration through his
emphasis of working together internally and externally
The Senior VP of Marketing Strategy and
Communications at Kraft, Dana Anderson,
creatively expresses her thoughts on
collaboration
Cesar Conde, the President of Univision, captures the audience while discussing the
New American Reality and Hispanic consumers
Lauren Zalaznick, Chairman of Entertainment & Digital Networks and Integrated Media at NBCUniversal, talks with Adam Lashinsky, Senior Editor of Fortune
Streaming video of the general session speakers was available to a worldwide Nielsen audience
Moderators from Nielsen interviewed category experts which was shown through online streaming, as well as out in the ballroom foyer
The innovation expo featured interactive displays demonstrating how Nielsen measures what consumers watch
& buy in three areas: your home, your store, & your office
Attendees visited the Live Chat area, right outside the General Session, to network with key strategic allies of Nielsen
The Social Media Wall continuously displayed social media newsfeeds, including Twitter. News stations, such as CNN and Fox News, were exhibited as well as the conference agenda
The breakout sessions, renamed insight sessions, were redesigned in look and feel for this year’s conference and allowed for more audience engagement and interactivity
Jim Belushi and the Sacredhearts played some
Rock n’ Roll and put on an entertaining show
to give the audience a great time
Conference attendees let loose and enjoyed a
night of entertainment provided by Jim Belushi
and the Sacredhearts after a busy day
Nielsen Consumer C360 Conference 2012
Case Study
For more information contact Ron Springer at 877-577-2153 or [email protected]