Nielsen Ad Intelen-us.nielsen.com/sitelets/cls/documents/AdIntel/AdIntel...Magazine distributors,...

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Nielsen Ad Intel—Report Creation 1

For assistance, please call the Nielsen Solutions Center at 1-800-423-4511. Copyright © 2015 The Nielsen Company (US), LLC. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of The Nielsen Company (US), LLC.

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To create a new report specification: From the main menu, click Report Builder, and then define the following required report criteria: (Learn more about each criteria by clicking the orange links below.)

Market Media Type Report Layout Report Period Measures

If needed, define any of the following optional criteria: (Learn more about each criteria by clicking orange links below.)

Book Month Distributors Dayparts Program Types Program Names

Product Selection Sales Indicator Genre Publisher Section

Once you have defined your report criteria, click Process Report.

From the Process Report page, enter a report name and description.

Select a folder type (Shared or Private), and then select an existing folder. -or- Select Create New Folder, and then enter a new folder name in the New Folder Name text box.

To receive an e-mail notification, click the E-mail upon report completion check box.

Note If you select the e-mail notification option, the Address field auto-populates with the e-mail address associated with your Answers ID. You may modify this e-mail address. You may also enter multiple e-mail

addresses separated by commas in this field.

From the Format Options area, specify the options to include or exclude from the report.

Click the Sorts & Constraints tab, and then specify the optional report settings.

This tab is not available for predefined layouts and is disabled.

If you want to save your report spec for future use, click Save Specification.

Click Submit, and then click OK to confirm the action. The Report Summary page opens

with the specification details.

Note For examples of specific reports, and selections needed to create them,

view the available Report Guides.

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Nielsen Ad Intel Required Selections

Selecting Markets Use the Market page to select one or more markets for your report.

To select Markets:

1. From the main menu, click Report Builder.

2. From the Specifications panel, click Market.

3. From the Market Type drop-down list, select one of the following market types to filter the Available Markets list:

All Markets - Displays all 211 markets (National Market + 210 local markets) in rank order.

Based on your access rights, you may see a subset of the 211 markets. This is the default view.

Full Discovery Markets (FDM) - Displays the 129 FDM markets (National Market + 128 local markets)

listed in rank order. Based on your access rights, you may see a subset of the 129 markets.

FDM markets are those markets where all commercial activity is monitored.

Automated Discovery Markets (ADM) - Displays the 82 ADM local markets listed in rank order. Based on your access rights,

you may see a subset of the 82 markets. ADM markets are those markets where reporting is limited to registered spots.

Spots become registered when they are captured in any FDM market or appear on national television. Since the activity

in the ADM markets includes occurrences for only those commercials seen elsewhere, it will not include occurrences of

commercials airing exclusively in these smaller markets.

Custom Markets - Displays the user-defined markets (if any) listed in alphabetical order. Custom markets are created

by you or someone within your user circle or business entity. For example, a custom group titled My Radio Markets can

report several markets as a single, reportable market group.

Saved Market List - Displays user-defined lists of markets that you or someone in your circle or business entity has already

selected and saved with a unique name. For example, a list titled My Florida Markets might contain Tampa, Orlando, and

West Palm Beach. Selecting this saved list populates the Available Markets list with the markets saved in the list.

4. From the Available Markets list, move markets to the Selected Markets list.

5. Once you have completed your selections, click Next.

Note You can select any combination of Standard, FDM, ADM, and Custom Markets available to you.

If you select one or more custom markets, the Report on Custom Market Components check box becomes

available. Select this option to report each market within the custom market individually. In order to report

on individual market detail, Market must be a row or a column in your report.

Note If you select a saved list, and one or more of the items within the list are not relevant for the current

report spec, a message notifies you that one or more items within the list have been hidden and will not display.

For example, if you are running a report for New York for Spot TV, and select a distributor list that includes

Magazine distributors, the magazine distributors will not display in the Available list box.







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Selecting Media Types Use the Media Types page to select one or more media types for your report.

To select Media Types:

1. From the Media Filter drop-down list, select Standard Media Type (the default).

-or-

Select a Saved Media Type List. For example, “My Media List”.

2. From the Available Media Types list, move the desired media types to the Selected Media Types list.

3. Once you have completed your selections, click Next.

Note If you select the Spot TV media type in conjunction with the National market, the output aggregates

Spot Television occurrences across all 210 local markets. If you want to limit National Spot TV reporting to

Full Discovery Markets only, select the Limit Spot TV to FDM Markets Only check box. For all other local media

types, the National number provided represents the sum of all of the available local market occurrences.







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Selecting Report Layouts Use the Report Layout page to select a layout for your report. You may select a predefined layout or create a new custom layout.

Predefined layouts have a fixed column and row format and cannot be modified. Custom layouts allow you to select one data

element to be reported as a column, and up to eight data elements to report as rows.

To select a predefined layout:

1. From the Layout Type option, select Predefined Layout.

2. From the Report Occurrences section, select either Based on Brand or Based on Brand Variant

as the level of detail to report occurrences.

3. From the Predefined Layout drop-down list, select a layout.

4. Click Next.

To select a custom layout:

1. From the Layout Type option, select Custom Layout.

2. From the Report Layout Filter drop-down list, select a Saved Report Layout, and then proceed to Step 5.

-or-

Select New Layout.

3. From the Column Data drop-down list, select a column data type.

4. From the Available Reports Layout list, select and move row items to the Selected Report Layout list.

5. Click Next.

Note If you select a saved report layout, the column and row selections are automatically populated according

to the saved layout parameters. You can modify the column and row selections as desired. If you wish to update

the saved layout with your modifications, click on Saved Updated Layout. The saved layout will be modified with

the changes made. If you want to save the modified layout as a new layout, leaving the original intact, click on

Create New Layout. You can delete a selected layout by clicking on the Delete Selected Layout button.







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Selecting Report Periods Use the Report Period page to select one or more report periods. Data can be reported as a single

total or broken out by day, week, month, quarter, or year (breakouts) based on the selected media types.

Breakouts are only applicable when Report Period is a row or column. You may also select non-contiguous date ranges.

To select reporting periods:

1. From the Report Builder page, select Report Period.

2. From the Calendar drop-down list, select Broadcast or Standard.

3. Click Add Period.

4. From the Select Dates page, select a breakout if applicable, and then select a start date and end date

Note A date range consist of a start period and an end period. For example, first select a start month and then

select an end month. Select report period items by clicking the rectangle for that period.

5. Click Accept. The report period is added to the Selected Periods list.

6. Click Next.

Note Use the Edit Period and Delete Period buttons as needed to update your list of selected periods.







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Selecting Measures Use the Measures page to select one or more of the data elements or calculations

available to you based on your access rights and previous selections.

To select Measures:

1. From the Report Builder page, select Measures.

2. From the Measure page, specify the following settings:

Setting Description

Occurrences Select one or more check boxes.

Note For predefined reports that require Units and/or Expenditures, the check boxes are preselected and disabled.

Ratings Select one or more check boxes.

Note Some or all rating options may not visible due to access rights or previous selections. .

Sample Select an option from the drop-down list.

Note Sample is dependent on Ratings, if no ratings are visible, Sample is not visible.

Market Breaks Select the Use National Market Breaks check box to include market breaks in the report output.

The National Data Stream drop-down list displays Live+7.

Note If you deselect the Use National Market Breaks check box while demographics are in the Selected

Demographics list box, you are prompted that the selected demographics list box will be cleared. If you

decide not to do this and click Cancel, the demographics remain selected and the Use National Market Breaks

check box becomes unchecked.

National Data Steam

Select an option from the drop-down list.

Note National Data Stream options are dependent on ratings. You must select one or more rating options

before selecting a data stream option. Live+7 is selected by default when the Use National Market Breaks

check box is selected.

Demo Filter Select an option from the drop-down list.

Note If the Use Market Breaks check box is selected, the Associate Market Break with Selected Demos

dialog box appears. Select the market break you want to associate with the demographics.

3. From the Available Demographics list, select and move one or more demographics to the Selected Demographics list box.

4. From the Combine Market Break with Selected Demos dialog box, select a market break to associate with the demographic.

If you did not select the Market Break option, you do not perform this step.

5. Click Next to view and select options.

-or-

Click Process Report.

Note Media Type determines the measures available for selection. For example, if Internet is selected as the Media Type,

then the Units measure is disabled (dimmed out).







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Nielsen Ad Intel Optional Selections

Selecting Book Months Use the Book Months page to select a ViP book for each month in the selected report period.

To select a Book Month:

1. From the Specifications panel, click Book Month.

2. From the ViP Book column, select the desired ViP cycle.

3. Click Next.

-or-








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Selecting Distributors Use the Distributor page to search for and select distributors based on media type and market.

You may also skip the search feature and select previously created distributor lists.

To search for and select distributors:

1. From the Specifications panel, click Distributor.

2. From the Distributor page, select a Media Type, a Market, and then click Get Distributors.

Note If you want to limit results to Spanish language distributors, select the Spanish Lang. Distributors Only check box.

If you select National Magazine or Business to Business as the media type, you can also filter your search by Genre and/or

Publisher. For Spot TV, you can limit your search results to a particular affiliation by using the “Affiliation” drop-down list.

3. From the Distributor Filter drop-down list, select All meeting search criteria (the default)

to display distributors matching your search criteria.

-or-

Select a Saved Distributor List.

Note If you want to use a saved distributor list only, you do not need to perform a search.

4. From the Available Distributors list, move distributors to the Selected Distributors list.

Note Once selected, distributors are applied only to the media types for which they pertain.

5. Click Next.

-or-








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Selecting Dayparts The following instructions explain how to select pre-existing dayparts and lists. If you want to create, combine,

and save new dayparts or lists, select a related topic in the left column. Once selected, dayparts are applied only

to the media types for which they pertain.

To select Dayparts:

1. From the Specifications panel, click Daypart.

2. From the Daypart Filter drop-down list, select one of the following daypart types to filter the Available Dayparts list:

Individual - Displays standard and custom dayparts in alphabetic order. This is the default view. You can also create,

combine, and edit dayparts from this view option. The standard Nielsen dayparts are predefined and cannot be edited.

Combined - Displays all combined dayparts. You can create and edit dayparts from this view option.

Saved Daypart List - Displays custom lists of dayparts that you or someone in your circle or business entity has already

selected and saved. You can view and edit these as needed.

3. From the Available Dayparts list, move dayparts to the Selected Dayparts list.

4. Click Next.

-or-









Selecting Program Types Use the Program Type page to limit your report to advertising during programs that fall within a particular genre.

This option is available for television media types only. If any non-TV media type is selected, the Program Type option is disabled.

To select Program Types:

1. From the Specifications panel, click Program Types.

2. From the Program Type Filter drop-down list, select one of the following program types

to filter the Available Program Types list:

All Program Types - Displays all 179 standard program types in alphabetical order. This is the default view.

Custom Program Types - Displays all user-defined program types (if any) in alphabetical order. Custom program types are

created by you or someone within your user circle or business entity. For example, you can combine all of the Sports Event

program types in the available list into a single item. If you select a Custom Program type, and Program Type is a row in your

report, data for the program types within the custom item will be represented as a single value.

Saved Program Type Lists - Displays the user-defined lists of program types that you or someone in your circle or business

entity has already selected and saved with a unique name. For example, a list titled My Soccer List might contain 11 program

types. Selecting this saved list populates the Available Program Types list with these 11 program types. Select one or more of

the program types and move them over to the Selected Program Types list.

3. From the Available Program Types list, move program types to the Selected Program Types list.

Note You can select any combination of standard and custom program types available to you.

4. Click Next.

-or-









Selecting Program Names Use the Program Names page to search for and select one or more program names.

You may skip the search feature and select a previously saved program name list

To select Program Names:

1. From the Specifications panel, click Program Names.

2. From the Program Names page, select a Market, Media Type, and Program Type.

3. In the Search Text field, enter a search word(s), and then click Get Program Names.

4. From the Program Name Filter drop-down list, select All meeting search criteria (the default)

to display program names matching your search criteria.

-or-

To display a list of previously saved program names, not the search results, select a Saved Program Name Lists.

Note If you want to use a saved program name list only, you do not need to perform a search as described in steps 2 and 3.

5. From the Available Program Names list, move program names to the Selected Program Names list.

6. Click Next.

-or-


Note Program names are available for TV media types only and are not available for other media types when

selected individually; however, program names are available if TV and non-TV media types are selected together.








Selecting Products The Product Selection page is used to limit your report to specific advertisers and/or categories.

You may select items from any level of the Product or Advertiser hierarchies.

To select one or more Products:

1. From the Specifications panel, click Product Selection.

2. From the Select From area, select one of the following search options:

Search Option Procedure

Text Search 1. In the Search Input field, enter a search word or phrase, and then click Search.

2. From the Type drop-down list, select the desired search results.

3. From the Available Products list, move items to the Selected Products list.

Note You can select any item in the Available Products list and use the ‘List related’ drop-down options

to drill to the contents of another type. You can select the ‘Limit to context’ option to limit your search results

to the items from which you started (your context).

Custom Products 1. From the Custom Products drop-down list, select the desired type of Custom Product (Brand, Brand Variant, Product Category).


Note Use the Search Input text box to find a custom product by name.

This is useful for when you have many custom products to search through.

Product Browse 1. From the Type drop-down list, select a filter option.


Note You can select any item in the Available List box and use the ‘List related’ drop-down list to drill down

to the contents of another type. You can select the ‘Limit to context’ option to limit your search results to the

items from which you started (your context).

Saved List 1. From the List drop-down list, select a saved list.

2. From the Available Items list, move items to the Selected Products list.

Note Use the Search Input text box to find a saved list by name. This is useful when you have many

saved lists to search through.

3. Click Next.

-or-


Note Watch the Product Search Recorded Session, for more on Product Searching.



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Selecting Sales Indicator Use the Sales Indicator page to select either National or Local as a sales indicator for the report.

To select Sales Indicators:

1. From the Specifications panel, click Sales Indicator.

2. From the Available Sales Indicators list, move a sales indicator to the Selected Sales Indicators list.

3. Click Next.

-or-









Selecting Genres Use the Genre page to select one or more genres for either National Magazine or Business to Business (B2B) media types.

To select Genres:

1. From the Specifications panel, click Genre.

2. From the Genre Filter, select Standard Genres (the default).

-or-

Select a Saved Genre List. For example, “My Genre List”.

3. From the Available Sections list, move genres to the Selected Genres list.

4. Click Next.

-or-









Selecting Publishers Use the Publishers page to select one or more publishers for either National Magazine or B2B media types.

To select Publishers:

1. From the Specifications panel, click Publisher.

2. From the Publisher Filter, select Standard Publisher (the default).

-or-

Select a Saved Publisher List. For example, “My Publisher List”.

3. From the Available Sections list, move publishers to the Selected Publisher list.

4. Click Next.

-or-


Note The Publisher page is only available when the National Magazine or B2B media types are selected from the

Media Types page. The Publisher page is disable if the National Magazine or Business to Business (B2B) media types

are combined with each other or any other media type or if distributors or genres are selected.








Selecting Sections Use the Section page to select one or more sections for either Newspaper or Business to Business (B2B) media types.

To select a Section:

1. From the Specifications panel, click Section.

2. From the Section Filter, select Standard Sections (the default).

-or-

Select a Saved Section List. For example, “My Section List”.

3. From the Available Sections list, move sections to the Selected Sections list.

4. Click Next.

-or-


Note The Sections page is only available when the Newspaper or B2B media types are selected from

the Media Types page. If the Newspaper or Business to Business (B2B) media types are combined with

each other or with any other media type, the Section page is disabled.







Processing a Report

Use the Process Report button to submit your report specification. The Process Report button is disabled

Nielsen Ad Intel

until you select the required criteria (Market, Media Type, Report Layout, Report Period and Measures.

To process a report:

1. From an open report specification, review the report specification, and then click Process Report.

2. From the Process Report page, enter a report name and description. The name of the report cannot

be the same as another report in the same folder.

3. Select a folder type (Shared or Private), and then select an existing folder.

-or-

Select Create New Folder, and then enter a new folder name in the New Folder Name text box.

4. To receive an e-mail notification, click the E-mail upon report completion check box.

Note If you select the e-mail notification option, the Address field auto-populates with the e-mail address

associated with your Answers ID. You may modify this e-mail address. You may also enter multiple e-mail

addresses separated by commas in this field.

5. From the Format Options area, specify the following report settings:

Setting Description

Exclude Select the report items you want to exclude from the report. The following options are provided:

Direct Response - Excludes Direct Response (all media types).

Promos / PSA - Excludes Promos and PSAs (all media types).

Local Avails - Excludes local avails (Cable TV only).

Preprints / Inserts - Excludes Preprints/Inserts (Newspaper media types only).

Brands The following option is provided:

Display Multi-Brand Detail - Displays multi-brand detail (if Brand or Brand Variant is a row or a column).

This option is disabled when brand and/or brand variant have not been requested as rows.

Distributors The following options are provided:

All Distributors - Includes all distributors.

Exclude Spanish Lang. Distrib. - Excludes Spanish language distributors.

Spanish Lang. Distrib. Only - Reports only Spanish language distributors.

Continued on next page –>







Nielsen Ad Intel Processing a Report

6. Click the Sorts & Constraints tab, and then specify the following report settings. This tab is available when

Distributor, Market, Media Type, Report Period, or Local Allocation is selected as a column in the Report Layout page.

For all other layouts, this tab is disabled.

Note You may submit a report without applying the following sorts or constraints. For more view the

Sorts & Constaints software tip. To submit your report without applying a specific sort or constraint, skip to Step 7.

Setting Description

Sort On The following options are only available when Distributor, Market, Media Type, Report Period, and/or Local Allocation is selected as a column in the Report Layout page. For all other layouts, this tab is disabled. Select one of the following sort options:

Alpha - Sorts alphabetically based on the selected sort direction.

Share Of - Sorts on the share of a specific measure for a given column in ascending or descending order. You must select a Report Column and a Measure to sort based on Share.

Value Of - Sorts on the value of a specific measure for a given column in ascending or descending order. You must select a Report Column and a Measure to sort based on Value.

Sort Direction Descending order (the default selection) sorts items from the largest and highest value down to the smallest and lowest value. If you change the drop-down selection to ASC, the output is sorted in ascending order. Ascending order starts from the smallest or lowest value (0, 1 or A, for example) and proceeds to the largest or highest value.

Constrain On Select one of the following constraint settings:

Share Of - Share of a specific measure for a given column specifying an operator (<, <=, >, >=, =) and a value. You can specify up to two filters by combining them with an “and/or” logic. The Share Of option is available only when the “Include Horiz. and Vert. %” option is selected.

Value Of - Value of a specific measure for a given column specifying an operator (<, <=, >, >=, =) and a value. You can specify up to two filters by combining them with an “and/or” logic.

Top ‘N’ - Top N of a specific measure for a given column specifying a value. You can specify more than one filter by combining them with an “and/or” logic.

Report Column Select a report column. This options displays when Share Of or Value Of is selected. The Report Column drop-down

displays all of the available columns in your report based on the layout selected, including a “Total” option.

Measure Select a measure. Options include all measures selected in the report specification that are valid for the selected

Report Column. Note The CPP/CPPE and CPM/CPME measures are never totaled in a report. As a result, you may

not apply a sort or constraint based on the value or share of Total CPP/CPPE, CPM/CPME.

Oper. Select an operator (=, <, < =, >, > =) to create a logical statement.

Value Enter a numeric value to complete a logical constraint statement.

And/Or Option Select “And” or “Or” to determine how a second constraint, if requested, should be treated in the report.

“And” is the default setting. You may add another constraint, but it is not required.

Check Box Selects the constraint check box so that you can remove it, clear the current selections,

or add a new constraint based on the current selection.

7. If you want to save your report spec for future use, click Save Specification.

8. Click Submit, and then click OK to confirm the action. The Report Summary page opens with the specification details.

Note If the selected sort and/or constraint is invalid based upon the selections made, an error message appears when

the report is opened in the Report Viewer. For example, Total GRPs are suppressed in cross-market reports. If you run

a cross-market report, selecting a constraint based on the Share of Total GRPs, you receive an error when the report is

viewed indicating that the constraint cannot be applied.



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