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Nicole KoeslingSenior Vice President Human ResourcesVolkswagen Group of America Chattanooga Operations
Automotive News – Leading WomenMay 3, 2018
AGENDA
1. Global Diversity in the Workplace
2. How Volkswagen Group is Making Diversity a Priority
3. How Volkswagen Chattanooga is Approaching Women in Automotive
Global Diversity in the
Workplace
DATA ABOUT LEADING WOMEN
UNCONSCIOUS BIAS
VIDEO: Kids' assumptions toward gender roles
SAME COMPETENCIES, DIFFERENT BEHAVIOUR
DID YOU NOTICE THAT MEN AND WOMEN TEND TO BEHAVE DIFFERENTLY?
• Neglect to reduce anxiety
• Quick to speak their position
• Speak to their potential
• Uses “I“ statements, etc.
• Prepare to reduce anxiety
• Ask more questions/analyze
• Speak to their experience
• Uses “we“ statements, etc.
SAME BEHAVIOR, DIFFERENT EVALUATION
SIX BEHAVIORS TO UNLOCK INNOVATION
Source: Hewlett, S.A., Marshall, M. & Sherbin, L. (2013). How diversity can drive innovation? Harvard Business Review, 91(12), 30.
ensuring everyone is heard
making it safe to propose novel ideas
giving team members decision-making authority
sharing credit for success
giving actionable feedback
implementing feedback from the team
Inherent diversity is only half of the equation. Acquired diversity is needed to establish a culture in which all employees feel free to
contribute ideas. Psychological safety is crucial to a team’s success.
LEADERS WHO GIVE DIVERSE VOICES EQUAL AIRTIME ARE NEARLY TWICE AS LIKELY AS
OTHERS TO UNLEASH VALUE-DRIVING INSIGHTS, AND EMPLOYEES IN A „SPEAK UP“
CULTURE ARE 3.5 TIMES AS LIKELY TO CONTRIBUTE THEIR FULL INNOVATIVE
POTENTIAL
UNCONSCIOUS BIAS PREVENTS ANY OBJECTIVE ASSESSMENTS AND DECISION-
MAKING PROCESSES AND HAMPERS INNOVATION
NUMEROUS PROGRAMS DO NOT ENSURE DIVERSITY
How Volkswagen Group is Making
Diversity a Priority
DIVERSITY IN THE VOLKSWAGEN GROUP?Proportion of female top management in the Volkswagen Group: 4.5%
Proportion of top managers in the Volkswagen Group whose nationality is not German,
compared to German top managers: 17%
TOGETHER 2025 MISSION
AGEGENDER DISABILITYCULTURAL
BACKGROUNDSEXUAL
ORIENTATION
WHY DIVERSITY?
LAWS AND GUIDELINESSUSTAINABILITYCOMPETITIVENESS
• General Equal Opportunity Act
• Labour-Management Relations Act
• Social Security Code
• Gender quota
• Code of conduct
• New European CSR Directive
• Diversity management as a fixed integral part of the sustainability strategy
• Social/corporate responsibility
• Positive effect for the corporate image
• Innovation and creative potentials
• Access to new customer groups and markets
• Employer attractiveness
• Transformation via a learning-capable organisation
HOW DO WE WANT TO ACHIEVE DIVERSITY?
▪ Adapt communications and sales concepts to embrace diversity (visual language, press releases, etc.)
▪ Public commitment to diversity by the executive board and first reporting level
▪ Support research into diversity (e.g. cooperation professorship)
▪ Gender quota managementin MBO*
▪ Special seminars offered to women in the standard catalogue of further education opportunities
▪ Training unconscious bias▪ Including diversity as a fixed
item on the agendas of decision and top-level meetings
▪ Diversity check | reviewof all policies, works agreements, etc.
▪ Diversity is considered in selection, application, development and promotion processes
▪ Diversity ambassador
▪ Cross-cultural project teams for problem solving
▪ Intercultural training ▪ Insist on English as the Group
language (including in HR processes)
▪ Transparency through vacancies worldwide for all levels / Group job exchange
Support building and living networks
4. ANALYTICS & COMMUNICATION
2. GENDER1. AWARENESS /
REDUCING BIAS 3. CULTURAL BACKGROUND /
INTERNATIONALITY
*Per German law.
DIVERSITY IN THE VOLKSWAGEN GROUP?
Development Retaining
Awareness & Communication Conditions
Recruiting
DIVERSITY IN THE VOLKSWAGEN GROUP:
RECRUITING
Getting girls interested in technology
•Girls’ Day
•Professional experience and taster days
•Promotional awards / scholarships (VW, Porsche)
•Information events (for students and parents)
•Cooperation with schools (e.g. visits)
•Industrial fairs (e.g. ideas-expo)
Attract female students
•Image and recruitment events
•Promotional awards and scholarships
•Cooperation with universities
•Support for universities’ mentoring programmes
•Industrial fairs (e.g. Women Power)
DEVELOPMENT
•Mentoring programmes for leadership and management development (brand specific and cross brand)
•Career with children (VW AG)
•Networks for women (e.g. Women’s Lounge, workgroup on career and family compatibility, departmental networks)
DIVERSITY IN THE VOLKSWAGEN GROUP:
Retaining
•School holiday childcare beside the typical Childcare
•Parent-Child-Offices
•Parental leave meetings, Information event for expectant parents and to prepare for re-entry
Awareness & Communication
•Special training for HR Representatives, mentors
•Quotas for women in observer committees at assessment centers (Audi)
•Mobile work or telework, working during parental leave
•Company regulations for the promotion of women
Conditions
How Volkswagen Chattanooga is
Approaching Women in Automotive
VOCATIONAL ACTIVITIES AT VOLKSWAGEN ACADEMY CHATTANOOGA
Vocational Education
• Dual Apprenticeship Program
• Based on German standards
• In partnership with Chattanooga State Community College
• Designed to meet plant needs for Skilled Team Members
Mechatronics High School
• Fast track for high school students to a career in Mechatronics
• Technical classes with 70% hands-on learning
• 25% of 2018 graduates female
Volkswagen eLabs
• 16 Hamilton County Schools received eLabs in 2017
• $1 million donation by VW Chattanooga and the State of Tennessee
• Access for about 15,000 students to science labs featuring rapid prototyping technologies such as 3D printers and robotics
The Future
Promotion through Summer Camp
WOMEN’S HISTORY MONTHWomen Who Rock Event
Know a woman who rocks in the workplace?
Nominate them for an award at the Women Who Rock Event on May 5.
Nominations are open March 5 - 23.
Nominators will be entered to win a FREE MacBook Air laptop!
Volkswagen Women SpotlightKeeKee Mathis
Supplier Diversity Officer
Where did you grow up?
I grew up in Chattanooga, TN, in the Brainerd area.
Volkswagen EmployeeSpotlightLeslie Williams
Paint Manager
Name your proudest accomplishment.
Becoming head of the Paint Shop at Volkswagen.
Volkswagen Women SpotlightPamela Tyler
Specialist, Paint Shop
What does diversity mean to you personally?
Understanding and valuing the differences in all people.
WOMEN WHO ROCK EVENT: BUSINESS IMPACT GOALS
• Relaunch of WIM group + committees
• Working Family & WIM ERG Collaboration
• Recognition of women in the workforce
• Future female mentees and mentors
• Community organization networking
WOMEN WHO ROCK AWARDS EVENT
THANK YOU