Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013...

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GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels 6 Sept. 2013 Nicolas de Cordes – VP Marketing Vision, Group Marketing, Orange

Transcript of Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013...

Page 1: Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels

GSMA Smart Cities, Brussels Sept 2013

committed to Europe

big & fast data for smart city applicationsGSMA Smart Cities, Brussels 6 Sept. 2013

Nicolas de Cordes – VP Marketing Vision, Group Marketing, Orange

Page 2: Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels

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1. Smart cities & Orange

2. Big Data & Fast Data applications

3. Food for thought

Page 3: Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels

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Smart Cities are a necessitysignificant challenges require profound cities’ transformation

Demographic

Change

Urbanisation

Climate and

resources crisis

Global competition

Government &

administration

Smarter building

Urban planning

Environment

Energy & Water

Transportation

Education

Healthcare

(social)

Innovation

Public Safety

Social program

Economic

development

Information

& EntertainmentSocial changes,

democracy, culture

Page 4: Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels

4Orange Business Services analyst day 2013

“creating a sustainable urban

environment that improves quality of life

and enhances economic development”

in a world wide competition

intelligent use of information, enabled

through connected IT, is an essential

solution component

Big Data

connected objects

ubiquitous connectivity

cloud services

security, privacy

Orange’s smart-city vision

Page 5: Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels

5Orange Business Services analyst day 2013

innovative innovative innovative innovative

urban servicesurban servicesurban servicesurban services

intelligent buildings intelligent buildings intelligent buildings intelligent buildings

and compoundsand compoundsand compoundsand compounds

smart metering smart metering smart metering smart metering

+ smart grid+ smart grid+ smart grid+ smart grid

public public public public

transportationtransportationtransportationtransportation

connected carconnected carconnected carconnected car

municipalities

NFCNFCNFCNFCM2M

WiFiWiFiWiFiWiFi

internet of things

digital journeydigital journeydigital journeydigital journey

smart phonessmart phonessmart phonessmart phones

eeee----administrationadministrationadministrationadministration

connectivity

sensorssensorssensorssensors

urban dataurban dataurban dataurban data

Orange’s Smart cities, a 5 axes program

Page 6: Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels

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Cooperation (NFC, 4G,…) with

several Car manufacturersSmart Bus, offers free WiFi through

a 4G connection

In the (not too distant) future cars will:In the (not too distant) future cars will:In the (not too distant) future cars will:In the (not too distant) future cars will:

synchronise their movements, talk with trafic lights, be autonomous-driving,

be shared, book parking/charging spots, be Apps and wallets on wheels,

contribute to the smart Grid storage, be Crowd –Sensors for city Data and

information, participate in Multi-Modal transport, etc…

Connected cars and public transportation

connected, synchonisable, talking with the city…

Page 7: Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels

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Smart Building & Smart Metering

a social network of buildings and sensors…

In the (not too distant) future buildings and the city willIn the (not too distant) future buildings and the city willIn the (not too distant) future buildings and the city willIn the (not too distant) future buildings and the city will:

create a social network of buildings to synchronise their energy resources

and reduce their needs, inform citizens about shared resources (parking

spots,…) and local events, enable to better work from home, be flexible to

accomodate for elderly requirements, changing family structure or temporary

Home Rental, …

Page 8: Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels

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� state-of-the-art ICT infrastructure

� telecom services: Fiber, VoIP, IPTV, VoD, datacenter ….

� added value services for the district, its tenants and managers: smart metering,

smart building, parking real time management, location based services, digital

signage ….

Smart cities need ICT and management

Orange is an ICT partner for leading new districts

� Orange has been supporting RIC

(Rayadah Investment Company) in

KSA for 5 years for the digital

development of two new districts:

KAFD (King Abdullah Financial District)

and ITCC (IT & Communication

Complex).

� consulting, design, supervision of

service implementation

� key benefits: smart city vision, state-

of-the-art network design, convergent

services…

� creation of a new subsidiary in KSA in

April 2012 and in Qatar early 2013

Page 9: Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels

9GSMA meeting Accra, Nov 2012 -

1. Smart cities & Orange

2. Big Data & Fast Data applications

3. Food for thought

Page 10: Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels

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Cities need to innovate

innovation is different in a connected world

One isolated man with a

simple production process:

no change for 10.000 yearsno change for 10.000 yearsno change for 10.000 yearsno change for 10.000 years

• Distributed accessible knowledge

• Network of collaborative experts

• Fast and creative innovationsFast and creative innovationsFast and creative innovationsFast and creative innovations

Several organisations in a

complex production process:

several changes per yearseveral changes per yearseveral changes per yearseveral changes per year

Page 11: Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels

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Cities need rich social networks to innovate

access to Data and Expertise is key for finding new ideas

http://expertvoices.nsdl.org/cornell-info204/2008/02/18/silicon-valley-network/

Cleveland’s vs Silicon Valley’s

innovators “networks” structures

Page 12: Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels

challenge data for developmentan Open Innovation & BigData challenge by Orange

to help populations in Ivory Coast

Page 13: Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels

���� «««« All aboardAll aboardAll aboardAll aboard » an urban » an urban » an urban » an urban mobility project for the city mobility project for the city mobility project for the city mobility project for the city of Abidjanof Abidjanof Abidjanof Abidjan

IBM Research, Dublin, IRL

���� Dynamic visualisation of Dynamic visualisation of Dynamic visualisation of Dynamic visualisation of complex data in layerscomplex data in layerscomplex data in layerscomplex data in layers

Eindhoven U, NLSynerScope, NLMIT, Cam, USA

���� Fight epidemy by Fight epidemy by Fight epidemy by Fight epidemy by targetted information targetted information targetted information targetted information campaigncampaigncampaigncampaign

University of Birmingham,

UK

���� Social groups Social groups Social groups Social groups identification for sociology identification for sociology identification for sociology identification for sociology understandingunderstandingunderstandingunderstanding

Université de San Diego, CA, USA

Page 14: Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels

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Network (anonymous) information as a service

Flux-Vision for tourists flows’ analysis in south of France

Pour chaque antenne, somme de la fréquentation touristique horaire sur les 3 mois

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Velocity: fast Data depends on context and often on

accessing personal information to create value

Distant

Past

Recent

Past NOWNOWNOWNOWShort term

Future

Long term

Future

Sense

ActActActAct

Think

Source: Remy Bourganel, Orange Design

information about

activi

ty

M2M fast data & personalisation require automationautomationautomationautomation…

a complex and privacy/Citizen vs Consumer set of issues

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GSMA meeting Accra, Nov 2012 -

Orange smart parking solution

Integrated Smart Parking platform

Municipal Smart Parking

Systems

Parking Management

PlatformConsumer Guidance

sensor-enabled

applications for cities

around the world

Software-as-a-Service

parking management

platform

consumer guidance for

smart phones, tablets and

in car navigation systems

partnership on smart parking with:

mobile payment

user friendly SMS-

enabled on street parking

payment based on multi-

operator micro-payment

solution

Page 17: Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels

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JD.com – same day delivery with real-time item tracking

on Map/Mobile…often on Bicycle

Page 18: Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels

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Taxi Apps: push to talk to Driver or bid extra to increase

chances of getting a car on your terms during peak time

Page 19: Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels

19GSMA meeting Accra, Nov 2012 -

1. Smart cities & Orange

2. Big Data & Fast Data applications

3. food for thought

Page 20: Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels

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Big Data

…is not unlike the discovery of a DNA for the World

In mid-March 1953 Watson and

Crick deduced the double helix

structure of DNA.

DNA decoding and manipulation

opens new fields of applications opens new fields of applications opens new fields of applications opens new fields of applications

asking new society questions asking new society questions asking new society questions asking new society questions and

their host of policies and regulations.

BigData is accessing information BigData is accessing information BigData is accessing information BigData is accessing information

about the world, and making us about the world, and making us about the world, and making us about the world, and making us

capable to change its operations. capable to change its operations. capable to change its operations. capable to change its operations.

We need similarly to learn to use it,

address key society questions and

make sure we evolves towards a

better world.

Page 21: Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels

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OpenData & BigData could provide citizens access to

better city services and innovation in public policies

Orange’s « Ma ville dans ma poche »

for services to citizen’s daily lives

City services to improve public

policies for beter quality of live

Page 22: Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels

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How to end-up with Human Smart Cities ?

made by and for the Smart Citizen

Human Smart Cities are those where governments engage citizens by being

open to be engaged by citizens, supporting the co-design of technical and

social innovation through a peer-to-peer relationship based on trust and

collaboration.

The Human Smart City is a city where people, citizens and communities, are

the main actors of urban “smartness”. Technology should serve them first.

http://peripheria.eu/blog/human-smart-cities-manifestoBeijing’s « recycle against metro tickets »

is primarily a Smart Social innovation

Page 23: Nicolas de Cordes –VP Marketing Vision, Group …...GSMA Smart Cities, Brussels Sept 2013 committed to Europe big & fast data for smart city applications GSMA Smart Cities, Brussels

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Thank you