Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on...
-
Upload
warren-howson -
Category
Documents
-
view
228 -
download
0
Transcript of Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on...
![Page 1: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/1.jpg)
Nickelodeon’s Splat
![Page 2: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/2.jpg)
• The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984.
• However this was not Nickelodeon's first logo attempt. Nickelodeon was not always represented by the orange splat we’ve come to love.
Nickelodeon's Logos
![Page 3: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/3.jpg)
1977-1979
The first logo the channel tried was Pinwheel.
![Page 4: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/4.jpg)
1980
This was their second try…
![Page 5: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/5.jpg)
1981-1984
Try number 3…
![Page 6: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/6.jpg)
AND THEN!
![Page 7: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/7.jpg)
![Page 8: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/8.jpg)
• During the next six months after the company's rebranding Nickelodeon became the dominating children's channel. Surpassing its competition including Disney and Cartoon Network.
• Nickelodeon remained the dominating children's television channel for 25 years of the splats logos use. And is still the top children’s channel in the U.S.
Splat’s Success
![Page 9: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/9.jpg)
• The bright orange splat was designed with balloon style lettering and untamed edges.
• This vibrant logo was fun, exciting, and kid friendly.
• The logo’s shape looked alive. The slime style is fun and looks like it should be played with. The logo works well for its appeal to kids.
![Page 10: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/10.jpg)
AND!
![Page 11: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/11.jpg)
The splat could morph!
![Page 12: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/12.jpg)
• The splat logo was one of the first to break away from traditional logo boundaries.
• Morphing into hundreds of variations the logo was flexible and creative
![Page 13: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/13.jpg)
• As Nickelodeon evolved it begin to expand its audiences and programing. The company added new specialized time slots such as Nick Jr. and Nick at Nite.
• The company decided that the splat could not cover all of the company’s needs and wanted a logo that could be universal throughout its programing.
The Splat’s Wipe Out
![Page 14: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/14.jpg)
this is the new logo…
![Page 15: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/15.jpg)
Before
After
![Page 16: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/16.jpg)
Before
After
![Page 17: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/17.jpg)
Before
![Page 18: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/18.jpg)
• Looking at the differences from the splat logo theme, to the new ‘universal’ label, I think the splat logo was a better design for the company’s purposes.
• The splat logo worked universally for the company since it could morph.
• The splat logo is more appealing to kids and seeing as it is principally a children’s television channel the splat logo was most effective.
Superior Splat
![Page 19: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/19.jpg)
Before!
![Page 20: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/20.jpg)
Now…
![Page 21: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/21.jpg)
Here’s my vote
The End
![Page 22: Nickelodeon’s Splat. The splat logo was created by Corey McPherson Nash. This logo was released on October 8, 1984. However this was not Nickelodeon's.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a8562550346e0158b4bc1/html5/thumbnails/22.jpg)
http://www.fastcompany.com/blog/dan-macsai/popwise/nickelodeons-new-logo-squint-your-eyes-and-its-basically-just-orange-bar
http://web.mac.com/mcdannell/Site/work/Entries/2008/8/7_The_Nickelodeon_Splat.html
http://en.wikipedia.org/wiki/Nickelodeon
http://www.variety.com/article/VR1118006659?refCatId=14
http://idsgn.org/posts/nickelodeon-cleans-up/
http://www.columbusimpressions.com/2009/08/nickelodeon-turns-30-and-gets-facelift.html
http://flickriver.com/photos/84568447@N00/sets/72157602312592049/