Nick Towers - Sagittarius Marketing - Global digital campaigns

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Presentation shared at the British Residence in Belgium during a User Experience seminar on 25 September 2014.

Transcript of Nick Towers - Sagittarius Marketing - Global digital campaigns

  • 1. the challengesofglobal digitalcampaigns@SagittariusMktg @UKTI_BE #digitalmarketing

2. case studyDirt is Good(DiG)@SagittariusMktg @UKTI_BE #digitalmarketing 3. what was it?global web platformmobile adaptivesocial engagementsearch engine optimisationglobal campaignslocal campaign support 4. consumerdigitalecosphere.communitycontentcommerceMary Meeker, internet trends 2014@SagittariusMktg @UKTI_BE #digitalmarketing 5. mobilesitecommerce: platformYouTubelocalsocialfacebookStaingang appGoogleAnalytics@SagittariusMktg @UKTI_BE #digitalmarketingx 34 6. Americas(Texas)Europe(Ireland)@SagittariusMktg @UKTI_BE #digitalmarketingAsia(Singapore)China 7. how much traffic?120k300k180kUK Brazil India China@SagittariusMktg @UKTI_BE #digitalmarketing2.7million 8. lcaonngtueangt eOMO, Doa Dostu Evimi sunar!Tinta invisvel com limo: @SagittariusMktg @UKTI_BE #digitalmarketingSer ecolgicosBekijk de beste wastips van OMO en laatje op weg helpen naar een stralende was 9. culture@SagittariusMktg @UKTI_BE #digitalmarketing 10. global conflictFruityMessy, JrWhiffyInkySportyTommyJuicySplodgeyPongyBaby 11. the extended family 12. content: how much180PAGES24VIDEO200IMAGES@SagittariusMktg @UKTI_BE #digitalmarketing1800STAINS*Terms and Conditions Apply 13. communitysocial channels@SagittariusMktg @UKTI_BE #digitalmarketing 14. understand the landscape@SagittariusMktg @UKTI_BE #digitalmarketing 15. top tips. set clear aimsplan all areasbe sensitiveunderstand thelandscapeget local team support@SagittariusMktg @UKTI_BE #digitalmarketing 16. thank you.Nick [email protected]@nick_towers@SagittariusMktg @UKTI_BE #digitalmarketing