Nick stafford living social nov 2011
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Transcript of Nick stafford living social nov 2011
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Social Commerce & Travel
Travelhuddle | Dublin – November 2011
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LivingSocial Escapes
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LivingSocial Escapes
Mashing Up Social Media and Transactions
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25 countries6 continents
46M+ members
A global companynew experiences your area
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the local commerce expert helping people discover, share and buy experiences
LivingSocial is
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LivingSocial Escapes
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A Digital Generation
Source Marta Kagan
More than ½ of the
human race is under 30
and they’ve never known
life without the internet
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Going Mobile…
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But are we less social?
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13
Now more than ever, the world wants travel.
Travelers seek experiences.
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14
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And so, what does this mean for travel marketing?
Born Digital
Experience Seeking
Going Mobile
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So|Lo|MoSocial MobileLocal
Source: John Doerr
1. Travellers are early to So|Lo|Mo
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As a result, we now have a new set of web and mobile players building brands and filling beds…Marketing &
Demand Generation
Payments & Inventory
Management
Reviews & Business
Information
Check-ins & Driving Foot
Traffic
Social/Local/Mobile
COMMERCE
100+m Users 5+m Users 100+m Users 15+m Users
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sold 500,000 room nights for its quality merchants in just 11 months
LivingSocial Escapes has
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Brings instant and ‘cashless’ payments to local merchants
LivingSocial Instant
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“Stories are our way through information overload. When stories are set against information, the story wins.”
- Kevin Roberts, CEO Saatchi & Saatchi
2. Travellers want experiences and social commerce is telling your stories
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Editorial content is being superceded by online editorial + a ‘buy’ button..
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Galway anyone??
Through the Escapes business, LivingSocial is able to create demand for local businesses that would otherwise never see it
3. Creates travel demand vs. reacting to existing demand
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4. Social commerce is measured in transactions
Purchaser locations for
Down Hall Hotel Essex