Nicholas CortiYoung OhChristine SonMichael Sullivan

Professor Provost BUSN 1115

September 23, 2012

PROMOTIONS

Product Description•Coming up with promotional

projects to advertise TJX companies

•Widening customer base of TJX companies

•Ads on the web/media •Reporting •Present them to market

Why Us? •We’re small, smart, and

efficient•Innovative Ideas•Fresh advertising•We are direct in

targeting our target market for TJX

Market Analysis

•Projects focused on college students.•Price and fashion conscious students.•Dorm shopping is a 50 billion dollar

industry.•Huge market potential to tap into.•Estimated 250,000 students just in the

greater Boston area.

SWOT Analysi

s

Emerging company

Face large competition with other established marketing companies

Detailed innovative ideas

Small and flexible

Analyzing consumer preferences in the market

Online/social advertising has huge potential, ever-growing.

Opportunity to attract to TJX companies many more customers

Without funding, will never be able to expand

Social Media Bubble -not very secure

Competition

•For our first year, two main competitors.•Bed Bath and Beyond - $9.4 billion dollar

revenue in 2011.•One of the main retailers for dorm goods

in the United States.•Target - $70 billion dollar revenue in

2012.• Difficult to settle into the market as there

is constant competition.

Financial overview•The main cost incurred will come from

the partner’s salaries•General advertising: Social Media

promotions•Outsourcing for our advertising

▫Printing Banners, Flyers...▫T-shirts▫Miscellaneous supplies

•Cost of the two main projects, Treasure Hunt and Marshall’s U ▫Buses for transportation for Marshall’s U▫Locations for the treasure hunt

Total Cash Expenses 132850 153200 178000 462800

Total Revenue Adops 17150 25800 32000 76200

Year 1 Year 2 Year 3 Total

General annual advertisement 30000 35000 40000 105000TJX Budget for Marshalls U project 25000 27000 30000 82000TJX Budget for Treasure hunt project 15000 17000 20000 52000Four manager salaries 80000 100000 120000 300000

Financials in Brief

Progress• Year 1

▫ Marshalls U ▫ Urban Treasure Hunt▫ General Advertising: Web Promotions

(Twitter, Facebook, etc.) • Year 2

▫ Marshalls U (expanded)▫ Urban Treasure Hunt (expanded)▫ General Advertising: Web Promotions

(Twitter, Facebook, etc.)

Year 3▫ Marshalls U (expanded)▫ Urban Treasure Hunt (expanded)▫ General Advertising: Web Promotions

(Twitter, Facebook, etc.)

Sample Project I: Urban Treasure Hunt

Project: Treasure Hunt

•Treasure Hunt around Boston showcasing key features and qualities of TJX companies

•The treasure hunt will reiterate TJX’s treasure hunt experience in their stores

•Will specifically advertise select products from Marshalls and Home goods that best illustrate their product lines

Project : Treasure Hunt

•Targeted towards the many universities around Boston

• Many teams from different universities will compete to win the race

•With the goal of extending TJX’s customer base to College Students

Brief Overview

•Will be highly publicized in the media•Will be annual event•Many incentives throughout the race, gift

cards, free products…•Will start only in Boston to see it’s result•Will put the TJX companies in the

spotlight of the City•Special Events

Target Market

Project II: Marshall’s U•Marshall’s College Night

Out•Transportation provided

from major Boston College to the nearest Marshall’s

•Free food•A DJ•Raffles for promotional

gift cards•Happens once a year

during the fall semester

Marshall’s U Aims to:•Add the collegiate demographic to the TJX

market•Compete with Target•Make Marshall’s known as the go-to store

for dorm goods•Advertise the off-price retailing Marshall’s

is known for

Marshall’s U Evidence:

•There are about 250,000 college students in Boston

•On average people spend 900-1000 dollars on dorm shopping for college

•Transportation is difficult for college students so it being provided is an incentive

•Marshall’s off-price retailing is ideal for a college student’s budget

Human Resources

“We were able to seize the day,’’ - TJX Chief Executive Carol M.

Meyrowitz -

http://northeasternpromotions.weebly.com/