Niche or not to be. Chances in German niche markets....China Tours, Art of Travel, Meiers...
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Niche or not to be. Chances in German niche markets. DestinationTop GmbH. Marc Burgdorff.
Transcript of Niche or not to be. Chances in German niche markets....China Tours, Art of Travel, Meiers...
Niche or not to be.
Chances in German niche markets.
DestinationTop GmbH. Marc Burgdorff.
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DestinationTop GmbH in Berlin.
Operating the Baltikum Tourismus Zentrale inBerlin.
Combine eight years of Baltikum experience withthe flexibility of an German marketing agency
Staff: German, Latvian, Lithuanian and Estonian.
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Product manager to product manager
Marc Burgdorff
Activ in tourism since 1984.
Engaged as product manager:China Tours, Art of Travel, Meiers Weltreisen..
Activ for the destination Baltikum since threeyears.
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Niche markets
Niche markets in Germany
Top niches
Contacting the German market.
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The big ones. Germans have „Wanderlust“?
42 mio Germansare active hikers.
pilgrimage is fresh.Hape Kerkeling, comedian,book bestseller.
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Do Germans spend money on „Wandern“activities?The average German (81 mil)spends € 80,- on outdoor clothingin the year.
„Life style look“for people with high education.
Yearly German volume niche„Wandern“ approx. € 11 billion
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The market. Niche Wandern
„Wander“ - specialist tour operators:
Aktiv round / study tours:
Individual groups. Private, church,Volkshochschulen, Sportvereine.
Individual travellers.
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Round trip. Wandern. Wikinger Reisen.„Wander-study tour“ -
Combines selectedhiking destinations
10 days
12-24 pax
€ 1.500,-
Map Wikinger Reisen.
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Create an individual „Wander“ experience
11Rent-a-Donkey
1 Donkey2 Local picknicks2 nights3 individual tours€ 179 p.p.
Slow downguaranty
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What is your „Wander experience“
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A day programm singing revolutionA day latvian herbs2 days Wandern and Latvian Sauna3 days Wandern & wellness4 days Wandern on the tracks ofGerman history....
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The big ones II: Germans like bikes?
66 million bikes in Germanyaverage costs € 345,-adfc has 110.000 members100 specialized tour operators
Bicycles - modern transportationBicycles - Life style
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Bicycle tours
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Tour operator Weinradel
Combines the interest of the passionof wine with bicycle tours in winedestinations.
- On the tracks of grapes- wine festivals- design wineyards-tour guides are wine specialists-7 days € 1.400,- exl. Flight p.P.
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Bicycle SI tour operator
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Special interest Bicycle tour operatorse.G. Bike Team Key moveCity CycleTrekkingMountainbikingRacing BikeInline skate
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Bicycle tours
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Bicycle & latvian manorsBicycle & Latvian herbsBicycle & midsummer
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Your targed group? Allergic persons?
35 million allergic persons.Special medical informations.Special accommodation.Special food.Laktose intolerance 20 - 25%(no milk products)
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Your targed group? Allergic persons?
Special interest portal
Bench mark On the track ofRosamunde Pilcherfür Allegiker8 days fit car roundtrip south England
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Your targed group. Dog owners?
5,4 million dog owners.
Dogs select the traveldestination and the dogowners follow and isvery loyal.
Do you offer dogfriendly travelproducts?
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Your targed group? Wellness.
Wellness productsfor russian Germans (4 millions)
Wellness products for Germansmass market3 days. 3 star. € 149 p.P.3 days. 4 stars.€ 179 p.P.Requirement: Certification. German service.
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Your targed group? Wellness.Wellness productsfor russian Germans(4 millions plus 2 russian passport)
About 100 specialized tour operators
About 800 agencies
About 100 medias
Ask for list:[email protected]
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Your targed group. Train Spotters?
11,5 mil train spotters in Germany. They love old russian trains.
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Your targed group? Vegetarians
2 mio Germansare vegetarians.
Adjust your tours.
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Your niche? Creativ flow.
Medical tourism. Wood working industry. Potteryfans. Sauna lovers. Choirs. Mourner. Inline skater.Ice hockey fans. Caravaning. Women. Travellingwith medical care. Russian germans. Exclusivetravel. Single matching tours. Jewish travellers.Political youth groups. Guided caravaning tours.Partner cities tours. Family root tours. MushroomConnoisseurs...
Some very interesting targed groups in Germany, but not thebig ones.
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Create travel products for Germans?
Allways be modular. Create products fordifferent travel approaches.
- Be Baltic- Be Baltikum- Be Latvia- Be Riga plus- Be Minicruise- Be Special interest
Maybe give your targed groups someBaltikum values.
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I am looking forward to your questions or remarks.
Thank you!Marc BurgdorffDestinationTop [email protected]
