Nic Streatfeild [email protected] 07973 730005

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Nic Streatfeild [email protected] 07973 730005

description

Nic Streatfeild [email protected] 07973 730005. Agenda. SMM - Where are UK councils at? How does it work? Sector Trends. Still adapting. Head in the Sand. On it. Customer Categories:. Approx 25% of councils. Approx 50% of councils. Approx 25% of councils. - PowerPoint PPT Presentation

Transcript of Nic Streatfeild [email protected] 07973 730005

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Agenda

• SMM - Where are UK councils at?• How does it work?• Sector Trends

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Head in the Sand

Still adapting On it

Approx 25% of councils

“Social Media not a priority”

“No resource set aside”

“It’s not for us”

“We’re not focusing on that yet”

CustomerCategories:

CustomerNeeds & Concerns:

EDUCATION•Why SM is important•Why SMM is important•The dangers of ignoring it

Approx 50% of councils

“Need to get a SM presence”

“Why is good value?”

“We do it manually”

“Haven’t got the tools”

OPERATION•The value of SMM•Info on benefits of automation

Approx 25% of councils

“Using a SMM but it is lacking ...”

“Can it fit into our reporting / our structure/ just report on

blogs . ”

“Can your system do .....”

APPLICATION•How SMM can be applied•Creative results

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Pilot Scheme: Customer ExpectationsManage

reputation

The ability to respond to

what people are talking

about

An early warning system

To know what is being said

Curious about mentions

“Understand difference of using a system instead of me doing it”

Evaluate the impact on manpower

See how the sentiment

works

Using the statistics for

internal comms

Want to change to a self-serve process

Want a comparison to our press clipping

service for social media

Want to see if it is better than

current supplier

Interested in the breadth of

mentions

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Pilot Scheme: Feedback so far

“I like how eco-friendly it is. It will save on all the

photocopying and paper waste”

“Brilliant, we are using it loads”

“I am able to quickly glance for key issues but also drill down for detailed info”

“It’s so easy to use”

“I haven’t seen anything like this”

“This will save so much time as I do everything manually at

the moment”

“It’s very intuitive”

“This is a great way of seeing what the hot topics that people are talking about are & how this

impacts on us”

“It will make the process a lot quicker”

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Some general trends

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Timing - Birmingham CC - Compare the 10th Feb mix of site

sources with the rest of the 30 day period

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Correlation – generally ‘council’ sentiment is in sync – but spikes out due to local events etc

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12 councils aggregated

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Birmingham