Niall murphy - Business Value of Product Management
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Transcript of Niall murphy - Business Value of Product Management
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@ConnectEvrythng © Evrythng Limited | 2012 © EVRYTHNG Limited, 2012
ProductTank
niall murphy founder & ceo, EVRYTHNG
@ConnectEvrythng
evrythng.com
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@ConnectEvrythng © Evrythng Limited | 2012 © EVRYTHNG Limited, 2012
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@ConnectEvrythng © Evrythng Limited | 2012 © EVRYTHNG Limited, 2012
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@ConnectEvrythng © Evrythng Limited | 2012 © EVRYTHNG Limited, 2012
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@ConnectEvrythng © Evrythng Limited | 2012 © EVRYTHNG Limited, 2012
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@ConnectEvrythng © Evrythng Limited | 2012 © EVRYTHNG Limited, 2012
You won’t need to hunt anxiously for your missing shoes in the morning, you’ll Google them.
“ ”
Source: Bruce Sterling, ‘Shaping Things’
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@ConnectEvrythng © Evrythng Limited | 2012 © EVRYTHNG Limited, 2012
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@ConnectEvrythng © Evrythng Limited | 2012 © EVRYTHNG Limited, 2012
Making a guitar ‘smart’
Buy Activate Augment
Check-in
Manuals/How-Tos
Info, news
O!ers/upgrades
(Geo)Social
Analytics
Brandedservices
ProductApps
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@ConnectEvrythng © Evrythng Limited | 2012 © EVRYTHNG Limited, 2012
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@ConnectEvrythng © Evrythng Limited | 2012 © EVRYTHNG Limited, 2012
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@ConnectEvrythng © Evrythng Limited | 2012 © EVRYTHNG Limited, 2012
Unique IDUnique ID
Making products smart
Unique IDUnique ID
ACTIVE ONE-TO-ONE RELATIONSHIPS
Short/URL
NFC
Short/URL
NFC
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@ConnectEvrythng © Evrythng Limited | 2012 © EVRYTHNG Limited, 2012
EVRYTHNG Technology: How it works
ADI Profile
Product
NFC Tag
2D Barcode
1
2
3
4
5
1 2 3 4 5Each product has unique tag containing a link to that individual product’s online ADI
Tag scanned using smartphone, accessing ADI via Web browser or app on the device
ADI authenticated, user identified & authenticated, ADI updated
ERP, CRM and Social networking system interactions via Web services
Relevant and personalized application experiences / services delivered to mobile device
Unique ID Unique ID Personalised experience
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@ConnectEvrythng © Evrythng Limited | 2012 © EVRYTHNG Limited, 2012
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@ConnectEvrythng © Evrythng Limited | 2012 © EVRYTHNG Limited, 2012
What problem is EVRYTHNG solving?
Consumers Producers
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@ConnectEvrythng © Evrythng Limited | 2012 © EVRYTHNG Limited, 2012
products are owned media
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@ConnectEvrythng © Evrythng Limited | 2012 © EVRYTHNG Limited, 2012
@ConnectEvrythng evrythng.com