NIADA PARTNERSHIP OPPORTUNITIES USED CAR DEALER · Native Advertising (AutoManager) 2. Texting vs....

GENERAL INFORMATION • Used Car Dealer

Magazine is the official monthly publication of the National Independent Automobile Dealers Association (NIADA) and is the most established publication serving the used motor vehicle industry.

• Used Car Dealer Magazine is targeted to automotive dealer professionals who are on the cutting edge of the automobile remarketing industry - and looking to go further.

• Used Car Dealer Magazine provides the most relevant, concise and unbiased editorial content in the industry. Its reputation is unparalleled among its competitors, and industry professionals have come to rely on its educational and up-to-date content.

ONLINE DISPLAY AD HYPERLINK PACKAGES• Hyperlink of the entire online display ad

(viewer can scroll and click on your ad to reach your website).

Package Cost: $150/month (added to your print insertion order)

STREAMING VIDEO COMMERCIAL PACKAGE• The online version of the magazine allows

a “play now” button that appears when a viewer scrolls the mouse over your online ad. When theplay now button is clicked, your streaming video commercial appears on top of your ad. This feature is perfect for those who already have television commercials and/or advertisements/product infomercials, etc. that have appeared on NIADA.TV.

Package Cost: $325/month (added to your print insertion order)

• Minimum Marketing Package Investment totaling $25,000-$49,999which includes the Branding/Licensingfee of $5,000

• Print Advertising Discount = 10%• Expo Booth Discount = 10%

• Usage of NCP logo in all marketingand advertising materials

• Significant marketing investmentdiscounts of up to 25%

• Up to 25% off of NIADA Expo Booth• Discounted registrations to NIADA’s

Annual Convention & Expo.• Free square on the NIADA Expo

Opening Night Scavenger Hunt Card• Free NIADA membership list of

addresses and phone numbersupon request, and monthly newmember updates

• Priority placements in all of NIADA’smarketing media

• First rights to any new marketingand/or sponsorships opportunities created by NIADA

CIRCULATION• Used Car Dealer Magazine

is targeted to OVER 17,000 used motor vehicle dealer principals and subscribers nationwide that comprise theNIADA membership.

• Circulation breakdown: approximately 16,000 dealer members, auctions and associate members, and 1,000 paid subscribersand vendors comprise the monthly distribution list.

• Used Car Dealer Magazine’s paid circulation means you’re not wasting your precious advertising dollars on inflated circulation numbers. Every ad wil l reach the key decision makers in the usedmotor vehicle industry.

• Viewers can e-mail specificarticles, columns and advertisements within the online version to others. The online version also allows viewers a search engine to search articles within the current issue and all archived issues by key words or phrases.

• Viewers can also hyperlink directly to advertisers’ websites by simply clickingon their ad in the online version of the magazine. Advertisers can even play streaming video commercials on top of their display ads in the online version.

• Monthly issues are alsoarchived on the site.

• Over 750 unique visitors monthly and over 9,500 online page views monthly.

NIADA PARTNERSHIP OPPORTUNITIES USED CAR DEALER MAGAZINE WWW.USEDCARDEALERMAGAZINE.COM

GENERAL INFORMATION NIADA Member Services offers two exclusive partnership programs designed to maximizeyour exposure to our15,750+ member dealers nationwide.

The first opportunity is a four-tiered NationalCorporate PartnershipProgram, NIADA’s mostprestigious partnership level, with a minimumcombined annualbranding/licensing feeand member marketing investment of only $25,000.

The second is NIADA’sNational Member BenefitProgram, whereby the vendor partner must offer a highly relevant or leading edgeproduct/solution and acorresponding uniqueNIADA member product/service discount or special offer, along witha minimum combinedannual branding/licensing fee and membermarketing investmentspend of $15,000.

Besides the yearlyminimum royalty andmember marketing investments usingNIADA’s various marketing and advertising media,both programs also require a rigorous due diligence assessment and application process.Exclusive partnerships are NOT permitted within industry and vendorsegments with either program.

Outlined here is a highlevel overview of theNational Corporate Partner Program and the National Member Benefit Program.For more information or to apply for an NIADApartnership, contact:Scott LiljaS.V.P. of Member [email protected]

or

Jim GibsonDirector of Business Development703-996-6795 [email protected]

NIADA 'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES

2


3

NATIONAL CORPORATE PARTNERSHIP LEVELS





BENEFITS OF NATIONAL CORPORATE PARTNERSHIP• Logo and company description/listing on

NIADA’s website and in the printed versionof the monthly NIADA Member ServicesInsert in Used Car Dealer Magazine (also distributed at various expos throughout the year)

• Free expanded listing in NIADA’s online Vendor Guide, with NCP designation and priority placement within the Vendor Guide

• Strategic market development/consulting services

• Assistance and strategic guidance penetrating NIADA’s State Associations

• Monthly updates of NIADA membership contact information

• Access to NIADA member businessintelligence data

• Member education opportunities including NIADA publication articles, webinars, NIADA.TV education series, convention panels, etc.

NATIONAL MEMBER BENEFIT PROGRAM

JANUARY 12/5/2019 12/11/2019 FEBRUARY 1/3 1/9 MARCH 1/29 2/6 APRIL 2/27 3/6 MAY 3/27 4/6 JUNE 4/27 5/7 JULY 5/29 6/5 AUGUST 6/26 7/6 SEPTEMBER 7/27 8/7 OCTOBER 8/28 9/4 NOVEMBER 9/25 10/5 DECEMBER 10/29 11/6

MAGAZINEDEADLINES

NIADA PARTN

ERSHIP O

PPORTU

NITIES • U

SED CAR DEALER MAGAZIN

E

• Usage of NMB logo in all marketingand advertising materials

• Marketing investment discountsof 10% off of print advertising.

• Logo and boilerplate companydescription/listing on NIADA’s websiteand in the printed version of themonthly NIADA Member Services Insert in Used Car Dealer Magazine(also distributed at various expos throughout the year)

• Free square on the NIADA Expo “Day 2” Scavenger Hunt Card

• NMB Logo recognition next to your online listing within the NIADA Vendor Guide (NMB partners must pay for an expanded listing)

• Strategic marketing planning assistance• Assistance and strategic guidance

penetrating NIADA’s State Associations• Monthly membership contact

data updates

PROGRAM BENEFITS INCLUDE

Space Reservation

DeadlineArtworkDeadline

• Minimum Marketing PackageInvestment totaling $100,000+which includes the Branding/Licensing fee of $20,000


EDITORIAL CALENDARJULY (OTB)1. How to Sell a Ketchup Popsicle

to So meone WearingWhite Gloves (Walters)

2. Do You Really Take Online Customers Seriously? (PCG Companies)

3. NIADA President Profile

AUGUSTNIADA POST-CONVENTION SPECIAL ISSUE1. Are Your Sales as Hot as the

Weather? 10 Hot Tips From Dealers

2. Post-NIADA Convention Coverage (Staff )

SEPTEMBER (OTB)1. Political Overview –

National (Petersen)2. Local Politics: How to Pull the

Strings Your Way (Perry)3. National Policy Conference

Preview (Staff )

OCTOBERANNUAL AUCTION SPECIAL ISSUE500 Bonus Distribution at NABD Conference500 Bonus Distribution at NAAA1. How to Be a Better Remarketer

(Cox Automotive)2. What Consumers Are Buying

and How to Look For It atthe Auction (CarGurus)

3. NAAA Convention Preview/ Auction Industry Perspectives

NOVEMBER (OTB)ANNUAL F&I SPECIAL ISSUE1. Accelerate Your F&I Through

New Profit Centers2. Taking F&I to Auction: Inventory

Planning Based on YourF&I Products (EFG Companies)

3. Cash Flow and Profitability (PrimaLend)

4. National Policy Conference Coverage

DECEMBER1. Recession-Proof Your

Business (Perry)

JANUARY (OTB)1. Does the Dealer Matter? Selling

to Gen Y/Gen Z (EFGCompanies)

2. Event Ideas – All Year Long

FEBRUARY 750 Bonus Distribution at NADA Convention1. Dale Pollak’s New Twist on

the Velocity Model (CoxAutomotive)

2. Inside the Vending Machine: How to Compete With theCarvana Business Model

MARCH (OTB)1. Native Advertising

(AutoManager)2. Texting vs. Calling Internet

Leads (C&M Coaching)

APRIL 1. Always Be Recruiting: Right

Person. Right Fit. Right Now. (Beljon)

2. How to Keep Your “A” Players (Perry)

MAY (OTB)NIADA PRE-CONVENTION SPECIAL ISSUE1. NIADA Convention Preview

(Staff )2. Fraud Prevention Tactics3. Protecting Connected Cars

From Hackers (Spireon)4. How to Ruin a Software

Implementation (Selly Automotive)

JUNE NIADA CONVENTION SPECIAL ISSUE1,500 Bonus Distribution at NIADA Convention1. Why a Service Department?2. Why Every Dealership – No

Matter How Small – Needs a CRM

3. Dealer’s Tips to Improve Your Time to Line (Godwin)

4. Increase Training Effectiveness (C&M Coaching)

• Company must offer a significant discount to the NIADA Dealer Member

• Yearly Branding Licensing Fee $4,000 • Yearly Minimum Marketing Package

Investment $11,000+

n e w l o g o a n d l o o k f o r 2 0 2 0 !

AD SPACE PER INSERTION FULL PAGE $2,200

2/3 PAGE $1,950 HALF PAGE $1,600 1/3 PAGE $1,150

PRODUCTS & SERVICES GUIDE CLASSIFIED RATES

• CLASSIFIED RATES ARE NON COMMISSIONABLE

• BLACK AND WHITE DISPLAY CLASSIFIEDS ONLY (NO LINERS)

USED CAR DEALER DISPLAY ADVERTISING RATESALL RATES ARE PER INSERTION

INFORMATION Rates shown are full color display ad rates

COVER POSITIONS Add 15% to the rates shown 12-time rates

(must purchase all 12 months)

PAGES 3, 5, 9 Add 10% to the rates shown 12-time rates

(must purchase all 12 months)

BELLYBAND WRAPS$4,500

BHPH DEALER MAGAZINE WWW.BHPHDEALERMAG.COM

• BHPH DEALER is the official bi-monthly publication targeted specifically for BHPH

dealers nationwide.

• BHPH DEALER is a bi-monthly magazine, published on the even months of the year.

• BHPH DEALER is distributed to over 12,000 verified BHPH specific dealers & subscribers.

• BHPH DEALER MAGAZINE CONTENT provides used vehicle professionals with

timely, informative industry news, analysis and expert advice empowering BHPH dealers with the knowledge and expertise necessary to operate their businesses more profitably and efficiently.

NAAA ON THE BLOCK MAGAZINE


4


5

BHPH

DEALER MAGAZIN

E / ON

THE BLO

CK MAGAZIN

E

NIADA/NAAA AUCTION DIRECTORY LISTING PACKAGESNAAA & NIADA have teamed up to provide all NAAA member auctions a huge discount on Used Car Dealer magazine’s monthly auction directory listings.The calendar year auction directory listing packages include the following exposures:• Listings printed monthly

in the printed version of Used Car Dealer Magazine (distributed to all NIADA dealer members and all NAAA members nationwide).

• Online at www.niada.com along with a free hyperlink to your auction website.

• On NAAA’s website at www.naaa.com.

• Within the online version of the magazine at www.usedcardealermagazine.com.

Option A $840 Yearly(paid upfront for the year by November 18, 2020 - $70/month)• Full contact info• Up to five employee lines• All sale dates and times• Unlimited consignor notations• Up to three color logos

+ NAAA logo• Contract year is January

1 - December 31. All new listings falling between those dates wil be pro-rated for the balance of the year.

• Full payment for year is due in advance of directory listing being published.

Option B $695 Yearly(paid upfront for the year by November 18, 2020 - less than $58/month)• Full contact info• Up to three employee lines• All sale dates and times• Up to 10 consignor

notations• One color logo + NAAA logo

SIZE SQUARE $200 $150 $100 1.75 X 1.75 RECTANGLE $300 $250 $175 1.75 X 2.5 RECTANGLE $400 $325 $250 3.5 X 2.5

BLACK & WHITE

small

large

1x 6x 12x

FULL PAGE $3,585 $3,440 $3,360 $3,100 2/3 PAGE $2,910 $2,830 $2,760 $2,600 1/2 PAGE $2,650 $2,590 $2,480 $2,355 1/3 PAGE $2,130 $2,085 $2,035 $1,870 1/6 PAGE $1,815 $1,775 $1,680 $1,605

COLOR1x 3x 12x6x

M A G A Z I N EPOWERED BY

T H E O F F I C I A L N I A D A P R E M I E R S U B P R I M E A U T O R E S O U R C E • J U N E 2 0 1 9

BENCHMARKISSUE

SPECIAL

| PAGES 16 - 22 |

ByriderFranchise.com

SEE US AT

BOOTH# 626

NIADA.Corner.Ad.indd 1 4/25/19 4:32 PM

JUNE 2019 ← BHPH DEALER 17

2018

2018

2017

2017

2016

2016

Advertising Bank Charges Contributions Depreciation Dues and Subscriptions Insurance Legal and Accounting Outside Services Office Expense Rent Repairs and Maintenance Salaries (Non-Owners) Taxes - General Other Operating Expense Taxes - Payroll Utilities and Telephone Travel / Training TOTAL OPERATING EXPENSE

LOSS STATISTICS 2016-2018 (STATISTICS SUPPLIED BY SUBPRIME ANALYTICS)

TOTAL OPERATING EXPENSE

WHAT’S AHEAD FOR 2019?Although 2018 was a challenging and competitive year,

new profit opportunities are ahead for independents in

2019 as follows:1) Although capital availability for subprime auto remains

challenging, competition from finance companies and

captives will decline as they shift to higher credit

quality customers. This creates an excellent

opportunity for independents to regain market

share if they have capital available to fund the growth.

2) New car prices coupled with higher interest rates

make new vehicles unaffordable to many customers.

This should result in an increase in used

car sales for 2019.3) Cash efficient business models continue to provide

higher returns on portfolio investments and reduce

portfolio risk and the need for additional capital.

4) Customer relationships are needed to regain and to

retain the best subprime customers. Operators who

proactively use social media to connect and collect

with subprime customers will do better. Subprime

operators can no longer rely on tax refund business to

regain lost market share.5) In order to control operating costs, implementing new

technology to improve efficiencies is recommended.

The biggest historical BHPH “game changers” have

been pay portals (ACH, debit cards, etc.), GPS that

improves recoveries and collections, and the use of

related finance companies to reduce federal income

taxes on “phantom income”. Texting and the increased

evolution of social media are the best prospects for the

future.6) As congress enacts changes at the CFPB, compliance

remains very important. The state attorneys general

have become the new enforcers as the CFPB transfers

its enforcement power to them.7) Competition for the best subprime customers has

diluted their overall credit quality. Therefore, a better

matching of customer income with the cost of the

vehicle and its operating expense is needed to keep the

subprime vehicles sold.8) While used car values remained relatively stable in

2018, further declines should be expected in later

model inventory as off lease and off rental vehicles

remain in abundant supply.9) The subprime leasing model has merit in states where

compliance rules favor it. However, very limited

capital availability, differing state compliance, limited

software options, and the lack of secondary markets

continue to limit leasing opportunities. Our metrics

indicate higher recoveries are possible with the leasing

business model. Operators must educate themselves on new market

developments and market changes, the latest technology,

enforcement actions, and capital market availability to

prosper on the opportunities ahead. The best way to

“accelerate your success” is to attend the NIADA/NABD

Convention and Expo in Las Vegas on June 17-20, 2019.

KEN SHILSON ([email protected]) IS PRESIDENT

OF SUBPRIME ANALYTICS (WWW.SUBANALYTICS.COM)

AND NABD (WWW.BHPHINFO.COM).

COST OF VEHICLE SALES 2016-2018 Cost of Vehicles Reconditioning Costs

Other TOTAL COST OF VEHICLE SALES

% OF VEHICLE SALES

COST OF GOODS SOLD AND

OPERATING EXPENSE DETAIL

THE ABOVE REFERENCED LOSS DATA WAS DETERMINED BY ELECTRONICALLY ANALYZING APPROXIMATELY 1.7 MILLION LOANS,

AGGREGATING APPROXIMATELY $15 BILLION, TO IDENTIFY LOSS RATES AND TO UNDERSTAND WHY THEY OCCURRED.

(FINANCIAL STATISTICS SUPPLIED BY SGC CERTIFIED PUBLIC ACCOUNTANTS)

Average Gross Dollar Loss (Before Recoveries)Average Net Dollar Loss (After Recoveries)

Average Default Rate (% of Loans Written Off)

Average Gross Dollar Loss Rate (% of Principal)

Average Net Dollar Loss Rate (% of Principal)

Average Recovery (% of Principal Charged off)

Highest Cumulative Default (Month After Origination)

Highest Frequency of Default (Month After Origination)

Worst Periodic Loss (Month After Origination)

3.74 % 0.17 % 0.03 % 0.49 % 0.15 % 0.31 % 0.24 % 0.79 % 0.79 % 2.28 % 0.15 % 11.97 % 0.09 % 0.16 % 0.51 % 0.59 % 0.33 % 22.79 %

BHPH BENCHMARKS

49.24 % 8.39 % 3.13 % 60.76 %

$ 7,771 $ 5,916 33.96 % 38.76 % 28.42 % 23.87 %22nd Month7th MonthFebruary

3.53 % 0.17 % 0.03 % 0.43 % 0.21 % 0.39 % 0.22 % 0.46 % 0.76 % 2.09 % 0.31 % 11.00 % 0.12 % 0.06 % 0.50 % 0.41 % 0.31 % 21.00 %

BHPH BENCHMARKS

49.47 % 7.87 % 2.66 % 60.00 %

$ 9,175$ 7,034 34.97 % 40.66 % 29.29 % 23.33 %22nd Month7th MonthFebruary

3.29 % 0.23 % 0.02 % 0.34 % 0.19 % 0.38 % 0.48 % 0.24 % 0.77 % 2.13 % 0.27 % 10.11 % 0.10 % 0.05 % 0.72 % 0.39 % 0.29 % 20.00 %

49.81 % 8.53 % 2.66 % 61.00 %

BHPH BENCHMARKS LHPH BENCHMARKS $ 8,910$ 7,033 35.58 % 39.56 % 27.34 % 21.07 %22nd Month8th MonthFebruary

$ 10,555$ 6,197 32.87 % 32.72 % 22.20 % 41.29 %22nd Month5th MonthFebruary

20162017

20182018

2 0 1 8 Y E A R I N R E V I E W | 2018 BHPH INDUSTRY BENCHMARKS | BY KENNETH SHILSON

BHPH_0619.indd 17

5/17/19 11:45 AM

• BHPH DEALER will include real strategies, market analysis and tools to

help the BHPH dealer community maximize the performance and profitability of their dealerships.

• BHPH DEALER focuses on the financial interests of used vehicle dealers, both

franchised and independent. Our magazine has a special focus on the BHPH, subprime and specialty finance segments of a $345 billion a year industry.

• NAAA’S ON THE BLOCK MAGAZINE is the official bi-monthly publication of the

National Auto Auction Association targeted to the remarketing and auto auction communities nationwide.

• ON THE BLOCK is a bi-monthly supplement of Used Car Dealer magazine, published on

the odd months of the year.

• ON THE BLOCK is distributed to all 16,000+ dealer members of NIADA, and

all 1,400+ members of the National Auto Auction Association.

BHPH CORNER COVER PACKAGE: $4,000 includes exclusive corner cover ad, full page ad & adjoining full page advertorial/editorial column. (750-800 words)

• ON THE BLOCK provides NAAA members updates on association news and events,

local auction news, as well as auction safety and arbitration education, legal briefs, and remarketing articles from experts and vendor partners throughout the auction industry.

• ON THE BLOCK also takes great pride in recognizing and promoting local auction

community service programs nationwide. In the spirit of celebration, ON THE BLOCK also promotes the many scholarship award winners and achievements of their fellow auction members, staff and families.

2020 NAAA ON THE BLOCK MAGAZINE AND BHPH DEALER MAGAZINE DISPLAY AD RATES

NAAA OTB MAGAZINE can also be viewed online at www.niada.com/naaa_on_the_block_magazine.php ➢BHPH DEALER MAGAZINE can also be viewed online at WWW.BHPHDEALERMAG.COM

2020 AD SPACE RESERVATION & ARTWORK DEADLINES

JANUARY OTB 11/21/2019 11/29/2019 FEBRUARY BHPH 12/20/2019 1/3/2020 MARCH OTB 1/24 1/30 APRIL BHPH 2/21 2/27 MAY OTB 3/20 3/27 JUNE BHPH 4/20 4/27 JULY OTB 5/21 5/28 AUGUST BHPH 6/19 6/26 SEPTEMBER OTB 7/23 7/30 OCTOBER BHPH 8/21 8/28 NOVEMBER OTB 9/22 9/28 DECEMBER BHPH 10/22 10/29

DEALER-ONLY. ONSITE. ON-DEMAND.

SIGN UP NOW1-800-553-4070ACVAuctions.com

down

Turning wholesale auto sourcing upside down.

Advantage GPS puts obsolete to sleep.

4G LTE Hard-Wired Evo

4G LTE Wire-Free Revo

Smarter.AI predictive analytics and reporting. Interactive dashboard. Top stops data. Tamper alerts. Ride share warnings. Access to any device, any company. Ask about engine diagnostics.

Faster.Locate on demand. Rapid repo portal. Email dashboard analytics. Intelligent impound lot automation. Ask about VIN Verified!

Stronger.100% 4G LTE since 2017. Integrated APIs. Intelligent power management. Find a certified repo agent. Ask about DMS integrations.

Innovative features:

Wake up to tomorrow’s technology today. Call 1-800-553-7031 or visit AdvantageGPS.com/Features

Enter to Win aPocket Bike!

#209

Advantage-ad-NABD-ProgramGuide-8.75x11.25.indd 1

9/4/19 9:11 PM

877-828-4770 | www.stars-gps.com | [email protected]

TOTAL

SOLUTIONS

AND BEYOND

Original & Longest

NCP Partner

CRASH ALERTS:

Get alerted when your customer’s

vehicle gets involved in a crash

GUARANTEED SKIP PROTECTION:

Collect up to $10,000 with our

recovery guarantee

NATIONAL TOW/IMPOUND

LOT MONITORING:

If your vehicles cross the tow

lot gates, you will be noofied

immediately

The most

Innovaave,

Complete, and

Total Soluaon

in the used automoove

market place today.

Enter our 2019 Weekend Trip Giveaway:

www.stars-gps.com/paradise

GET MORE THAN JUST GPS WITH STARS GPS

Naaonal Installaaon Services

Real Time Status on all Locates

Comprehensive Analyacs

Secure Applicaaon

Complete Data Retenaon

TThe Latest 4G LTE CatM

Technology & Hardware

ALL DISPLAY ADS INCLUDED IN THE ONLINE VERSION AT USEDCARDEALERMAGAZINE.COM WITH HYPERLINK TO YOUR WEBSITE.

WWW.USEDCARDEALERMAGAZINE.COM• LEADERBOARD BANNER 728X90 $500

• EXCLUSIVE BANNER 1 200X200 $250



NIADA PARTNERSHIP OPPORTUNITIES USED CAR DEALER · Native Advertising (AutoManager) 2. Texting vs....

Documents

Transcript of NIADA PARTNERSHIP OPPORTUNITIES USED CAR DEALER · Native Advertising (AutoManager) 2. Texting vs....