Ni Hao & Huan Ying

Hello & Welcome

Your Facilitator…

Holly Frederickson & featuringYing Sun –

Language Component

Purpose

Provide a sample of the workshop:

• Aware of travel trends / market potential

• Increase knowledge – culture, customs, lifestyle

• Improve verbal and non-verbal skills

• Practical suggestions for serving Chinese visitors

Interesting Facts About The People’s Republic of China

In your table groups, share:• Experience with China or Chinese culture

• What your business/community is doing/would like to do to welcome this visitor market

• Answer questions on cue cards provided (no social media usage, please!)

Interesting Facts About The People’s Republic of China

• 3rd largest country in the world (by total land area)

• 1st largest population - 1.3 Billion people

• Red flag with 5 gold stars

The National Flag of The People’sRepublic of China

Interesting Facts About The People’s Republic of China

• Great wall is 5,500 miles or 8,850 kms

• 60 years for lunar cycle

• Drinking tea for 1,800 years

• 20,000 characters in the Chinese written language

Interesting Facts About The People’s Republic of China

• Four great inventions = paper, compass, explosive powder and printing

• 20% of plants used in medicine

• Norman Bethune - Canadian folk hero

• Lucky numbers are 6, 8 and 9

• 2012 = Year of the Dragon

Approved Destination Status (ADS)

• Chinese nationals can visit Canada for pleasure travel - beyond VFR

• China National Tourism Administration – accredited tour operators organize trips

• Tourism Industry Association of Canada – accredited tour operators to receive visitors to Canada

Approved Destination Status (ADS)

• Canada –135th country awarded ADS

•Canada now marketed to China as a tourism destination (Canadian Tourism Commission)

•www.HelloBC.com.cn – approx 70,000 unique site visitors each month

About the Chinese Visitor Market (2010)

• 15.7 M visitors to BC

• 109,000 Chinese visitors to BC

• Chinese visitors to all destinations in the world 57.0 M

• Official spoken and written languages are

Mandarin and Simplified Chinese

About the Chinese Visitor Market (2010)

• Average length of stay (tour group) is 9 – 12 days

• Chinese visitors spent approximately $2,460 per party during their visit to Canada

• Primary activities include shopping and visiting attractions (sight seeing)

2010 - Chinese Visitors To Canada/BC• Travel to Canada +21.2% from 2009 &

+139.8% from 2001

• BC’s 5th largest international market (direct customs entries); Canada’s 7th largest market in visitation

• Chinese visitors to BC (2010) – 60.8% all custom entries were via BC

Myth or Reality – Instructions

• Myths assigned by numbers (on table)

• Discuss/decide – myth or reality?

• Check answers on associated handouts and review additional information

• Discuss potential applications for your business

• Debrief as a large group

BC – A Destination of ChoiceMarket Research about Chinese visitors:

• 26 – 45 years of age

• Live in big cities

• Well educated; earn a mid-level income

• Limited English

• Travel in groups of 20 – 40

• Travel with bilingual tour director

BC – A Destination of ChoiceMarket Research about Chinese visitors:

• Mainly travel May to September

• Motivation to travel includes:Gain knowledgeGain prestigeLife is measured by experiences

Let’s Give Some Key Language Phrases a Try...

“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.”

Nelson Mandela

Key Language Phrases

Service For Chinese Visitors Language Component

Another Recommended Phrase

English:

• Please wait a moment

Chinese Pin Yin Spelling:

• Qĭng deng yí xia

Intuitive/Phonetic Pronunciation (In English):

• Ching dung ee/shah

Communication:Gestures & Behaviours

How Can You Prepare for Positive Experiences?

• Be informed• Inform key contacts about policies, etc.• Be proactive• Address any concerns with the tour guide• Share your learning• Anything else?

Website Links & Resources• Canada – China Inbound Tour Operator

Accreditation Program:

• http://www.tiac.travel/english/itoabout.htm

• http://HelloBC.com.cn/

• http://www.WorldHosttraining.com/videowall.html

• Books, movies, documentaries

Your Facilitator…

Holly FredericksonWorldHost® Training Services

Ministry of Tourism, Trade and Investment

250-356-8108

holly.frederickson@gov.bc.ca

With special thanks to Ying Sun

Xie xie