NFC –The Next Best Thing Is Here! Pexagon Technology Inc.
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Transcript of NFC –The Next Best Thing Is Here! Pexagon Technology Inc.
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NFC –The Next Best Thing Is Here!
Pexagon Technology Inc.
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OBJECTIVES
I. Establish the fact that NFC is here, now and ready
II. Excite everyone with the opportunity for NFC
in Direct Mail
Pexagon Technology Inc.
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AGENDA
AGENDA:
- Company Overview- NFC Basics- QR Codes vs. NFC Tags- NFC Costs & Benefits- NFC is HERE and NOW- NFC – Helping meet the challenges in Direct
Mail- Direct Mail Ideas- Q&A
Pexagon Technology Inc.
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COMPANY OVERVIEW
Pexagon Technology Inc.
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THE WIRELESS SPECTRUM
Pexagon Technology Inc.
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NFC - 101
NFC stands for Near Field Communication.
A short range, low-power communications protocol between two devices.
NFC has three applications:
1.) Sharing 2.) Pairing 3.) Transactions
Pexagon Technology Inc.
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NFC - Transactions
Pexagon Technology Inc.
Master Card Reports 700,000 MerchantsWorldwide Accepting PayPass
Source: NFC Times, Feb 8, 2013
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NFC - Pairing
“You probably shouldn’t watch it on the plane…”
Pexagon Technology Inc.
Sony sees demand soar forNFC Tags in ‘one-touch’Consumer Devices
Source: NFC Times April 17th, 2013
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NFC - Sharing
Pexagon Technology Inc.
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TAGS vs. CODES
Pexagon Technology Inc.
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TAGS vs. CODES
Touch and GO!
Pexagon Technology Inc.
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TRACKING THE DATA
Pexagon Technology Inc.
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TRACKING THE DATA
Pexagon Technology Inc.
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TRACKING THE DATA – TAG TRAIL
Pexagon Technology Inc.
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NFC COSTS (AND BENEFITS!)
- They are fun & cool
-Well suited for the mobile demographic
-Good for brands that want to be seen as technology progressive
-Great for those who want to stand out now
-The fact that there is a cost may result in more critical thinking and planning – which will likely drive better results
Pexagon Technology Inc.
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NFC IS HERE & NOW!
Pexagon Technology Inc.
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NFC IS HERE & NOW!
Kraft Trials NFC Against QR
Pexagon Technology Inc.
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Kraft Test Results
“QR Codes work, but the challenge is that consumers must download a QR code reader to interact with most – and that’s where the friction occurs and decreases big scale”
Ed Kacmarek, Director of innovation and consumer experiences
THE RESULTS: Consumer engagement using the NFC “tap” outperformed the QR “snap” by a ratio of 12-to-1. Conversion levels were at 36% and the engagement time (48 seconds) was eight times what is typical in the grocery store sector
Pexagon Technology Inc.
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NFC IS HERE & NOW!
Pexagon Technology Inc.
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NFC PHONES
Pexagon Technology Inc.
More than 126 current shipping models of NFC enabled smart phones
Source: NFC World April 2013
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The Tipping Points
Pexagon Technology Inc.
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When will Apple offer NFC?
Pexagon Technology Inc.
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PERFECT FOR DIRECT MAIL
Four Challenges for Direct Mail Marketers:
I. PersonalII. ActionableIII. FunctionalIV. Creative
Patrick DonahoePostmaster General2013 NPF Keynote
Pexagon Technology Inc.
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MSP Ideas & Discussions
Pexagon Technology Inc.
Touch to call
One Marketing Agency is discussing including an NFC magnet in the mailing as part of a “touch to call” campaign
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MSP Ideas & Discussions
Pexagon Technology Inc.
Another agency is pitching NFC enabled loyalty cards…..
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BDA & NFL
Pexagon Technology Inc.
We are in discussion with A (national promotional products company) and NFL League about creating mailable NFC tokens to drive action and social messaging.
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Other ways to use NFC
Pexagon Technology Inc.
Coupons & Discounts - “tap now and receive a 10% discount off your first order”
Mobile Engagement - “touch now to download the mobile app”
Sweepstakes - “touch and win”
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Still Not Convinced?
Pexagon Technology Inc.
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Pexagon Technology Inc.
THE TAPPING HAS ALREADY BEGUN!
Still Not Convinced?
- Change your phone settings
- Turn Bluetooth on/off
- Turn Wi-Fi on/off
- Set an Alarm
- Check in w/social media
- Turn on specific applications
- Exchange information
- Enter Contests
- Get Information
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Every Day Use Models Taking Hold
Pexagon Technology Inc.
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Type Q vs. Type N
Pexagon Technology Inc.
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More Information
Pexagon Technology Inc.
- NFC Technology Overview- NFC News- NFC Usage- NFC Devices- NFC Presentations- Request for Consultation
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Custom Samples Available
Pexagon Technology Inc.
www.pexagontech.com
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NFC –The Next Best Thing Is Here!
NFC is HERE – NOW – READY
…and we are prepared to support you and your clients.
Pexagon Technology Inc.
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NFC IS NOW – AND WE ARE READY
Presented byBrian Campbell – President, Pexagon Technology
www.pexagontech.comwww.aboutnfctags.com
USPS ContactCarolyn Watson
Business Alliance Manager
Pexagon Technology Inc.