NFC and RFID Brand Protection by the Consumer
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Transcript of NFC and RFID Brand Protection by the Consumer
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NFC and RFIDBrand protection by the consumerDuncan Carmichael
June 17, 2014| Edinburgh
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Allow Consumers to confirm brand authenticity
• First system which empowers consumers at the point of sale to confirm product is genuine
• RFID tag is unique and is tamperproof
• Manufacturer sees immediate update of tag database when the consumer taps the tag using the custom phone App.
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Near Field Communications
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Tag has unique ID
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Components of a “System”
• RFID Tags
• RFID Reader
• Application
• Database
NTAG
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Follow a tag anywhere
Yorkshire
Manchester
Hamburg
Consett
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Phone user inputs information directly onto secure database
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Consumers can send inputs to databaseDirect messaging from buyer/browser to retailer/manufacturer
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NTAG - RFID asset tracking
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Tap the RFID Tag
NTAG
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Track the movement of a single tag
Database Updated by reads
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Social networking between consumers
Item is transferred to new “owner”
BELINDA RECEIVES Item
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Track the movement of a single tag
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Map the location of a tag
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Phone ID hidden – Consumer’s choice
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Asset Location via RFID and NFC
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Tap the RFID Tag
NTAG
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Track the movement of a single tag
Follow on Tag
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Allow Consumers to confirm brand authenticity
• First system which empowers consumers at the point of sale to confirm product is genuine
• RFID tag is unique and is tamperproof
• Manufacturer sees immediate update of tag database when the consumer taps the tag using the custom phone App.
![Page 22: NFC and RFID Brand Protection by the Consumer](https://reader036.fdocuments.us/reader036/viewer/2022062418/553a75a05503461c478b457b/html5/thumbnails/22.jpg)
Questions: See me later
Duncan Carmichael