NFC and mobile commerce applications

NFC and mobile commerce applicationsVincent LeeTranz TechnologiesTaipei, Taiwan1What is NFC, in plain words?Try to answer an 8-year-old girls question

NFC is a way to exchange messages in a very short distance over the air. Just like you use the mobile phone to pay bus fares and buy candies at the convenient store. (not just for the payment, I know)

Of course I didnt mention EM, Data, Security or any Technology terms

22Why are you using NFC?NFC makes my life easier and happier.

Are you still happy while NFC flies your money to other people, over the air?

Well, at least NFC simplifies the process to ease my mind.

3NFC use modesReader/Tag ModeInformational and promotional applicationsRFID-like applications, AutoIDs, track and tracePeer-to-peer ModeDevices connecting, data sharingCard Emulation ModeSecure transaction, payment applications4Reader/Tag ModeInformation and promotion for consumersProduct descriptionsService instructionsBoutique authenticationsSmart posters

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Dosage directionsReader/Tag ModeTrack and trace for business checkpointsManufacturingPickingPackingShippingReceivingRackingmore

6Peer-to-peer ModeAll about Data transfer(NFC data transfer rate at 424 kb/s, seems a bit slow. However,)NFC can handover to faster protocols.NFC can do the connect work (device pairing)and let Bluetooth or WiFi Direct do the transfer work.

7Peer-to-peer ModeContent sharing texts filesmultimediaAudio streaming headset, speakersCE connecting

8Pairing NFC Devices Home computer components In-car devices Home entertainment systems Headsets and handsets Cameras and printers / digital frames Connectivity Quick and secure Bluetooth and Wi-Fi set-up Fast data transfer Audio handover Information Gathering Read product history from smart tag to NFC phone

8Card Emulation ModePayment via Contactless way, just like those

Smart Cards

A virtual smart card embedded in an NFC phone

Source: IEEE website9Card Emulation ModePay with Google Wallet useSelected credit cardPrepaid deposit

Users also can store Loyalty cards Gift cards

Source: Google website10Security and PrivacyHardware levelSecure Element (SE), Encryption on tagsSoftware levelTag filtering, Authentication, authorizationSystem levelFollow all about computer and network security issues11What paves the NFC road?Standards and SpecificationsDevice interface, data exchange, security and othersDevice availability phones, tablets, terminals and othersInternet connectivity3G/4G, and WiFiCommercial solutionsCustomer demands, Business workflows

12NFC Standard bodiesISO/ECMAISO/IEC 18092 / ECMA-340 / NFCIP-1ISO/IEC 21481 / ECMA-352 / NFCIP-2GSMATesting standards for global interoperability of NFCNFC ForumData exchange format (NDEF)Tag standardsRecord Type DefinitionsProtocols and more

1313NFC Standard bodies for paymentETSI/ SCP (Smart Card Platform) Specify the interface between the SIM card and the NFC chipset.

GlobalPlatformSpecify a multi-application architecture of the secure element.

EMVCo Manages the EMV Integrated Circuit Card Specifications

14GlobalPlatformis an independent, not-for-profit organization concerned with a standardized infrastructure for development, deployment and management ofsmart cards. It was founded in 1999 to take responsibility forVisa Inc.'sOpen Platformspecification.

EMVstands forEuropay,MasterCardandVisa, a global standard for inter-operation ofintegrated circuit cards(IC cards or "chip cards") and IC card capablepoint of sale(POS) terminals andautomated teller machines(ATMs), for authenticatingcreditanddebit cardtransactions.14NFC Application AreaNon-payment Advertising Consumer Electronics Gaming Healthcare and wellness Hospitality Retail (POS tag reading) Social media

Check-in, source: Foursquare website15Mobile commerce coming!Thanks to the internet, we have

E-Commerce

Thanks to the smart mobiles, we have

M-Commerce

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What makes NFC booming?Go Smart Mobiles!NFC makes mobile commerceUse IntuitivelyProcess SimplyTransactions more Secure

NFC do right things right at little risk!17

Imaging consumers have their own readersThey want to know more!Hmm, anygood jacket suits my shirtstyle? Lets see30% Off!!Limit offer till this weekendSize: LColor: GreenMaterialsManufactured: Laundry instr.:18NFC integrates with sensorSmart Packaging NFC integrated with temperate sensorOpus One WineTag provider: eProvenance

Collect and log temperature datafrom a producer to the consumer

Use an NFC phone owners can track their wine's history

Source: NFC Forum19Opus One Wines and eProvenancePackage tracking Authentication (anti-counterfeit)Content identification Temperature exposure log

Source: NFC Forum2020NFC ChallengesDoubts from businessExtra costsNFC devicesNFC tagsNFC applications (plus software and system)All internal efforts (workflows, staff trainings, use habits)Few users

21NFC ChallengesQuestions from the user point of viewNFC is necessary, or just fancy?QR code (or 1-d barcode) will doNo killer appsNFC devices are not enough?My friends dont have yet (iPhone is a big issue)Many stores havent support yetNFC payment is really better and secure?Will they charge me extra transaction fee?What if I switch the phone?22

NFC and QR Code *Application filters can be programmed** For standard NFC applications (Text and Smart Poster)

23NFC applications in TaiwanNon-Payment applicationsAccess of EntrancesFor business locations and exhibitionsSmart posters For products and servicesTrack and traceFor mobile workers

Source: Nokia Taiwan website24NFC applications in TaiwanPayment applicationChunghwa Telecom teams up with MasterCard and banks to provide NFC payment starting at the end of 2013. Pilot program is running currently.

Source: Chunghwa Telecom website25NFC Payment for iPhone

Source: Taishin Bank websitePayment applicationTaxi service applicationCoupon applicationBizcard exchange applicationAnd other NFC applications26NFC Application: N5Vision

Idea Mobile Intelligent MarketingMake your products to live AdsTurn your customer into salesINTELLIGENCE, IDENTIFICATION, INTERACTION, INNOVATION with NFC27Have that experience?Remember?

There must be a simple way!!

Hey, nice T-Shirt! Where did you buy this?Hmm this where seems

Beats me!28Product can have an ID card!Customers are able to interact with the products attached N5 tags with NFC phones.

Read the tag with your NFC phone and you will know it!Hey, nice T-shirt! Where did you buy it?Product description: xxxxxxNearest store: yyyyyyyLimited discount: zzzzzzz.Buy it now..29

Customer can have rewards!Customers turn into virtual sales.

With the NFC-Referrals, they will automatically be rewarded!30Absolutely!you are our VIP. Let me get you rewards.

Referrals ListJohn DoeRose MaryVincent Lee (more)I have referred friends for your store. check for me, please30What N5 will do?

SellersCommercePortalsN5 appBackendN5 tagsSellers find more customers, andCustomers find more sellers!3131Thank you very muchVincent Lee(886)-2-2758-1758vincent_lee@tranztex.comhttp://www.tranztex.com

Tranz Technologies, Inc.

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