Nf park ya-v5

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description

'Using Public Data to Drive Innovation' Event, 22nd November 2012

Transcript of Nf park ya-v5

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Product Offering

Own Brand Parking Apps (Cross Platform)

Marketing Opportunities In-App

Loyalty & Rewards Mechanism

Cashless Payment Integration

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Making Parking Easier!

30% Emissions Drivers searching for parking spots

Consumers can

Spend 30% more with contactless payment methods.

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Market Size

€360 million euro per annum (The Irish Parking Association, 2010)

$25 billion dollars per annum.

(International Parking Institute, 2009)

£5 billion pound per annum (British parking association)

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Lead Market Segments

23% Private Operators

35% Local Authorities

Irish Market Total Revenues 360 Million (2009/2010)

Two target segments cover

58% of the Market

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Our Team

Jason Roe

Lauren Walsh Paul Flood

Founder

Sales / Marketing User Experience

Ann Lowney PR / Community

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Product Offering

• Communicate Availability

• Own Brand Parking Apps

• Search for Parking

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Product Offering

• On Street / Off Street Parking

• Ordered List by Distance

• Best Parking Rates Highlighted

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Product Offering

• Payment Integration • Directions with Maps

• Advertising Targeted by Location

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Product Offering

• Easy Payment Interface

• Reminders and Alarms

• Payment History

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Revenue Model

Annual Fee For Branded App Transaction Fee For Integrated Payments Revenue Forecasting Analytics Targeted Advertising (Rev Share)

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Jason Roe

Phone: 01 525 20 24 Email: [email protected] Web: http://parkya.com/

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