Nextgenerationmediaquarterly151009final 091015114002 Phpapp01

Property of Aegis Media. All rights reserved. 1

Next Generation Media October 2009


This is the first of a series of presentations showing that the next generation is already here, based on news items from July – September 2009

The Next Generation is already here…

Produced by


The Next generation is… -  technology transforming media - Content accessible anywhere -  people in control

Produced by

Next Generation

People

Property of Aegis Media. All rights reserved.

Next Generation People

Next Generation

People


Nearly a quarter of UK households use the

internet to watch catch-up TV

23% of all adults 15+ surveyed, and 33% of 15-24s user services like BBC iPlayer and 4oD Source: Ofcom, The Communications Market 2008, August 2009, Figure 5-3 page 267 http://www.ofcom.org.uk/research/cm/cmr09/CMRMain_4.pdf

5

Produced by

Next Generation

People


65% of Mums in the UK with the internet use it as their first point of call for information

In 2002 only 26% of online mums cited the internet as their first point of call, an increase of 150% in 6 years Source: Yahoo! UK Mums Online Research, August 2009 http://uk.b2b.yahoo.net/advertisers-and-agencies/whats-new/latest_newsletter/august-2009-newsletter/item/Essential+Retail+%26+FMCG+Research:+Mums+online

6

http://www.flickr.com/photos/auntiep/3177877433/

Produced by

Next Generation

People


28% of Japanese play mobile games every day

The number one games genre is brain games; mobile versions of traditional games like Mahjong are also popular Source: Marketing agency Data Labo, reported by the Cyber Media blog, September 2009 http://blog.cyber-media.co.jp/2009/09/15/28-of-japanese-play-mobile-games-every-day/

7

http://www.flickr.com/photos/jliba/3496259672/

Produced by

Next Generation

People


63% of American Mothers use social media

The percent using social media has grown from 11% in 2006 to 63% in 2009, an increase of 462% in 3 years Source: BabyCenter, July 2009 http://promomagazine.com/research/motherhood-social-media-together-0707/

8

http://www.flickr.com/photos/tudor/3283083059/sizes/o/http://www.flickr.com/photos/inteawetrust/3076742138/sizes/o/http://www.flickr.com/photos/donncha/465121278/

Produced by

Next Generation

People


Tweens in the US are more likely to own a portable gaming device than a mobile phone

74% of 12 year olds own a portable gaming device; only 51% own a phone Source: Pew Internet & American Life Project, Teens & Mobile Phones Data Memo, August 2009 http://www.pewinternet.org/~/media//Files/Reports/2009/PIP%20Teens%20and%20Mobile%20Phones%20Data%20Memo.pdf

9

http://www.flickr.com/photos/clicksbygaurav/535846033/

Produced by

Next Generation

People


Accessing music is the most popular online activity in China; search is 4th

85.5% listen to music online, while only 69.4% use search. Music is the internet’s killer app in China Source: CNNIC, 24th Statistical Survey Report, July 2009, reported by Digital East Asia blog http://www.digitaleastasia.com/2009/07/17/online-stats-china-releases-its-24th-statistical-survey-on-internet-development/#more-2353

10

http://www.flickr.com/photos/wukong/334549194/

Produced by

Next Generation

People


Approximately 12% of Americans bought virtual goods in the last 12 months

Figures related to anything from virtual flowers on Facebook to swords in World of Warcraft Source: Frank N Magid Associates, July 2009, reported by GigaOm http://gigaom.com/2009/07/30/12-of-americans-bought-virtual-goods-in-past-12-months-survey/

11

http://www.flickr.com/photos/tudor/3283083059/

Produced by

Next Generation

People


As many people trust consumer opinions posted online by strangers as trust company websites

Recommendations from people known were the most trusted at 90%; consumer opinions posted online and brand websites both scored 70% Source: Nielsen Global Online Consumer Survey, July 2009 http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/#more-13383

12

http://www.flickr.com/photos/tudor/3283083059/sizes/o/

Produced by


Next Generation mobile

Next Generation

Mobile


Nearly 45% of UK phone calls are made using a mobile phone

44.5% of calls are made from a mobile, compared to 26.1% in 2003. BT now has only 25.7% of all calls made Source: Ofcom, The Communications Market 2008, August 2009, Figure 4-30 page 224 http://www.ofcom.org.uk/research/cm/cmr09/CMRMain_4.pdf

14

http://www.flickr.com/photos/11431482@N00/286961074/

Produced by

Next Generation

Mobile


3G accounts for 23% of UK mobile subscriptions

In 2003 the figure was 0.2%; it has more than doubled since 2006 Source: Ofcom, The Communications Market 2008, August 2009, Figure 4-44 page 233 http://www.ofcom.org.uk/research/cm/cmr09/CMRMain_4.pdf

15

Produced by

Next Generation

Mobile


Mobile payments are ten years old

i-mode introduced their micropayment system in 1999. Today the majority of mobile phones in Japan are wallet phones

Source: EuroTechnology blog, July 2009 http://eurotechnology.com/blog/2009/07/10-years-e-cash-and-mobile-payments.html

16

http://www.flickr.com/photos/vipgurl/3314037230/

Produced by

Next Generation

Mobile


The first billion iPhone app downloads took 9

months; the second took only 5

17

First billion downloads reported on 24th April 2009; second billion reported on 28th September 2009

Source: Apple press releases 1 – http://www.apple.com/pr/library/2009/04/24appstore.html 2 - http://www.apple.com/pr/library/2009/09/28appstore.html Produced by

Next Generation

Mobile


A typical iPhone has $80 worth of apps on it

Average number of apps per device - 65 Average spent per iPhone - $80 Source: Pages 4 & 5 of the Appsfire presentation, September 2009 http://www.slideshare.net/misteroo/appsfire-app-store-market-real-data-insights

18

http://www.flickr.com/photos/toma01/2171010315/

Produced by

Next Generation

Mobile


The iPhone ‘nearest tube’ app

This app, currently in development and not yet available, will show the user where the nearest tube is, by superimposing it on the screen of the iPhone http://www.youtube.com/watch?v=5fZk0HaIs4s

19

http://www.flickr.com/photos/manning999/2669382178//

Produced by

Next Generation

Mobile


Send a real postcard from your iPhone

20

http://www.flickr.com/photos/manning999/2669382178//

Send any picture from your iPhone as a real postcard – the app sends the picture to a printer at the office of the developer, then mails it anywhere in the world http://www.shootit.com/

Produced by

Next Generation

Mobile


Next Generation Technology

Next Generation

Technology


100m videos were watched through the PS3 between June and August

The VidZone app has only been available since June. It’s success shows the convergence between gaming consoles and video Source: Sony Computer Entertainment, in DigitalMusicNews (subscription) August 2009 http://www.digitalmusicnews.com/stories/080509ps3

22

http://www.flickr.com/photos/brandonshigeta/527508764/sizes/l/

Produced by

Next Generation

Technology


Japan’s gaming industry is now bigger than its electrical industry

The top 9 games companies in Japan are bigger than the top 18 electronics companies in terms of annual net revenue Source: EuroTechnology blog, July 2009 http://eurotechnology.com/blog/2009/07/japans-games-sector-overtakes.html “

23

http://www.flickr.com/photos/heilemann/5013484/

Produced by

Next Generation

Technology


Apple has a 91% market share for laptops costing >$1000

Apple have a much higher share of high priced computers – The average price of a Mac in June was $1,400, compared to $515 for a Windows PC Source: NPD, reported by betanews, July 2009 http://www.betanews.com/joewilcox/article/Apple-has-91-of-market-for-1000-PCs-says-NPD/1248313624

24

http://www.flickr.com/photos/anjoz/2299826354/

Produced by

Next Generation

Content


Next Generation Content

Next Generation

Content


More than 1m user generated gaming levels have been produced for LittleBigPlanet

This means that one level has been created every 21 seconds since the game launched Source: Playstation blog, July 2009 http://blog.us.playstation.com/2009/07/22/littlebigplanet-community-reaches-one-million-creations/

26

http://www.flickr.com/photos/krystianmajewski/2812222368/

Produced by

Next Generation

Content


Plus nearly 120m creatures have been created by the players in Spore

This equates to 3.6 creatures being created per second since the game was launched Source: Official Spore site http://www.spore.com/sporepedia#qry=all (See the box in the top left hand corner)

27

http://www.flickr.com/photos/laughingsquid/2568570641/

Produced by

Next Generation

Content


105,000 albums were released in the US last year. Only 6,000 of them sold more than 1,000 copies

This is the ultimate long tail story – 99,000 albums sold fewer than 1,000 copies Source: Nielsen Soundscan, reported by Digital Music News, July 2009 http://digitalmusicnews.com/stories/070809howmany (Subscription required)

28

http://www.flickr.com/photos/nickjonasisamazing/3056589313/

Produced by

Next Generation

Content


Trent Reznor‘s advice for new bands

“Forget thinking you are going to make any real money from record sales. Make your record cheaply (but great) and GIVE IT AWAY. As an artist you want as many people as possible to hear your work. Word of mouth is the only true marketing that matters.” Source: NineInchNails forum, July 2009 http://forum.nin.com/bb/read.php?30,767183

29

Produced by

Next Generation

Content


Yahoo produces crowd-sourced weather forecasts in Japan

Yahoo Japan ask their users to vote on the weather in their area, to create crowdsourced weather forecases in real time Source: Cyber Media blog, July 2009 http://blog.cyber-media.co.jp/2009/07/01/crowd-sourced-weather-forcasts-in-japan/

30

Produced by

Next Generation

Content


Next Generation Social Media

Next Generation

Social Media


Facebook hits 300m users & declares that it is cash flow positive ahead of schedule

Facebook founder Mark Zuckerberg made the announcement personally on his blog Source: Facebook, September 2009 http://blog.facebook.com/blog.php?post=136782277130

32

http://www.flickr.com/photos/tudor/3283083059/sizes/o/http://www.flickr.com/photos/mehfuz/2725487400/sizes/l/http://www.flickr.com/photos/salvovaccarella/3462458908/sizes/l/

Produced by

Next Generation

Social Media


QQ in China makes profits other social sites can only dream of

QQ made over $1 billion in profit in 2008, of which 88% came form users (payments for things like virtual goods) and 12% came from advertising Source: 8 Plus Star presentation, September 2009 http://www.slideshare.net/plus8star/inside-tencent-presentation?src=embed

33

Produced by

Next Generation

Social Media


Facebook gets older

35-54s are now Facebook’s largest demographic in the US Source: Research from iStrategy Labs, using Facebook’s own published data http://www.guardian.co.uk/technology/blog/2009/jul/07/facebook-socialnetworking

34

http://www.flickr.com/photos/tudor/3283083059/sizes/o/http://www.guardian.co.uk/technology/blog/2009/jul/07/facebook‐socialnetworkinghttp://www.flickr.com/photos/yourdon/2715583000/sizes/l/

Produced by

Next Generation

Social Media


60% of online Americans use social media

On average social networking users log on 5 days a week, and check their pages 4 times per day Source: Anderson Analytics, July 2009 http://www.readwriteweb.com/archives/who_uses_social_networks_and_what_are_they_like_part_1.php

35

http://www.flickr.com/photos/tudor/3283083059/sizes/o/http://www.flickr.com/photos/laurenogrady/3308184379/sizes/l/

Produced by

Next Generation

Social Media


20% of twitter posts relate to brands or products

A caveat – by definition this must include all tweets to and from official accounts, and much of the twitter spam volume too Source: Penn State University, September 2009 http://live.psu.edu/story/41446

36

http://www.flickr.com/photos/tudor/3283083059/sizes/o/http://www.flickr.com/photos/dharmasphere/2104128557/sizes/l/http://www.flickr.com/photos/cc_chapman/565934606/sizes/o/

Produced by

Next Generation

Social Media


But... 15% of traffic is Adult spam

An estimated 15% of twitter traffic, 10% of MySpace traffic, and 7% of Facebook traffic is adult spam Source: BitDefender, September 2009 http://www.marketingvox.com/porn-spammers-penetrate-socnets-power-down-on-email-045041/

37

http://www.flickr.com/photos/striatic/101594790/sizes/l/

Produced by

Next Generation

Social Media


"I was selling in the idea that social media is free, until the community manager headcount came in."

Social media is not free – even though there is no direct media cost, there are many other associated costs, not least staff costs Source: Brian Wallace of Blackberry, quoted in the Harvard Business Review, June 2009 http://blogs.harvardbusiness.org/cs/2009/06/debunking_social_media_myths.html

38

http://www.flickr.com/photos/tudor/3283083059/sizes/o/http://www.flickr.com/photos/8596221@N07/2923434507/sizes/l/

Produced by

Next Generation

Content


Next Generation Effectiveness

Next Generation

Effectiveness


The Causes Facebook app has raised $10m in 2 years

This breaks down as 192,000 unique donors, giving a 25 median donation, with 26,000 causes receiving donations Source: Data supplied by Causes, July 2009 http://exchange.causes.com/2009/07/causes-raises-10000000/

40

http://www.flickr.com/photos/tudor/3283083059/sizes/o/http://www.flickr.com/photos/mehfuz/2725487400/sizes/l/

Produced by

Next Generation

Effectiveness


Chris Brown single sold lots on iTunes & Amazon after featuring on a YouTube video

The use of Chris Brown’s song Forever in the hit YouTube video JK Wedding Dance (with a link to buy the track) sent the song to number 4 in the iTunes chart and number 3 in the Amazon chart Source: Google blog, July 2009 http://googleblog.blogspot.com/2009/07/i-now-pronounce-you-monetized-youtube.html

41


Produced by

Next Generation

Effectiveness


Twitter’s short url service bit.ly plans to mine it’s data to provide analytics

“We’re seeing more than a billion clicks in the course of a month. Looking at that volume of data, we can see the most interesting and the most important content that is being shared across the whole of the real-time web.” Source: Andrew Cohen of Bitly, July 2009 http://www.wired.com/epicenter/2009/07/twitter-url-service-bitly-says-no-to-ads-yes-to-data-mining-news/

42


Produced by

Next Generation

Effectiveness


The ‘Stephen Fry Effect‘’pushed a book into the top 3 of the Amazon chart

A single tweet by Stephen Fry – which was then re-tweeted by several of his followers – pushed a book to 3rd place in Amazon’s chart Source: Bookhugger blog, September 2009 http://bookhugger.co.uk/2009/09/the-stephen-fry-effect/

43


Produced by

Next Generation

Effectiveness


More information: [email protected]

Next Generation

Effectiveness

Produced by


Nextgenerationmediaquarterly151009final 091015114002 Phpapp01

Documents

Transcript of Nextgenerationmediaquarterly151009final 091015114002 Phpapp01