NextGen: Get a linked in makeover

©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME©2013 LinkedIn Corporation. All Rights Reserved.

Joel PetinoFederal Sales Manager

LinkedIn

©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME

Joel PetinoRegional Sales Manager

LinkedIn | Internet | Greater NYC AreaConnections: 500+


Raise your hand if…..

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You have a LinkedIn profile You have more than 100 connections You have more than 500 connections You have logged in at least once in the last 7 days You have posted something or “shared an update” You have read a business article from LinkedIn

©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 4

Agenda

1. LinkedIn and the Big Picture2. Manage Your Professional Identity3. Leverage the network and stay relevant

“Connect the world’s professionals to make them more productive and

successful”–LinkedIn’s Mission Statement


LinkedIn: A global membership

Europe, Middle East and Africa:

65M+

North America: 85M+

Asia Pacific: 39M+

Latin America and Caribbean:

20M+

225M+Members worldwide

130 M+Monthly unique visitors

+2 newMembers per second

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85%Fortune 100 Companies Corporate Clients

“22nd Most Visited Website in the World”-comScore

Fastest Growing & Highly Engaged

30,000,000STUDENTS & RECENT GRADUATES

“35% of students plan to use LinkedIn as a primary source for their job hunt, up 700% from two years ago” (Achievers 2012 study)

Student & Recent Graduate Footprint on LinkedIn


About 1 Million Federal Employees on LinkedIn

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Over 1,000,000 Military & Veteran Members


The Three Classifications of Social Networks

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Identity Relationships Activities

Social UtilityFriends, Family &

Colleagues

Status,Social Gaming &

PhotoSharing

PublicCommunications

Fans &Followers

Real TimeMicro-blogging

ProfessionalNetwork

Colleagues & Business Contacts

Professional Identity, Connections & Insights

Joyce Ceconi


EverywhereWork wherever our

members work

InsightsBe great at what

you do

IdentityConnect, find, and

be found


Agenda



Home Page & NewsfeedShare updates and keep up with your network


Your profile is your professional identity

Your current job will be your headline &

don’t forget to include a

professional picture

Get Started – Upload your Resume


Summary:

Keywords are Key!

You can upload content

from Slideshare directly into your profile


Summarize Your Experience & Build Your Professional Reputation With Endorsements

Get endorsed by your peers and endorse others!


Education & Recommendation

Why get recommended?• helps you find

customers and partners• builds your brand and

reputation• makes your network

more valuable• helps you hire and get

hired

Why list your education?• Alumni• Background• Field of Study • Activities


How To Grow Your Network : Ask For Introductions


How To Grow Your Network: Join Groups Join many, participate in a few, manage one.

Start a Discussion

Like, Comment, Flag, Follow

Identify Weekly Influencers

Group Statistics


Join Groups in Your Industry Join many, participate in a few, manage one.

~500 U.S. Government Related Groups on Linkedin


Create a poll

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Agenda



LinkedIn Today


Channels: Follow Industry Related Updates


Follow Organizations and Influencers For Insight and Updates


Bonus tip: go mobile


Maximize your Membership!

Build your network now

Complete and update your profile regularly

Ask for LinkedIn recommendations & Endorsements

Follow people on the Influencer platform

Connect & build relationships with a variety of people

Join Groups of interest to you

Be a contributor in your network & industry groups

Questions?


Join Our New Official Group!

The purpose of this group is to connect Federal Government employees with LinkedIn's Federal Practice leaders to share tips, success, ideas, and connect with

each other.

NextGen: Get a linked in makeover

Career

Transcript of NextGen: Get a linked in makeover