Nearbuy Systems

Bryan WargoCEO & Co-Founder

bryan@nearbuysystems.com@NearbuySystems.com

The Changing Shopping Landscape• E-Commerce is growing fast, but…

– 90%+ of all transaction still happen in the brick-and-mortar store

• The smartphone is a game changer in retail– Shoppers are bringing the internet with them into the

store

• Bridging online-to-offline is key to retail success– Provide services that engage and take advantage of

the smartphone capability

What we do

Target Market

Solutions• Location based shopping applications• Employee productivity applications• Store analytics

Strategic Partner

Help retailers engage the multi-channel shopper in the store

Introducing Nearbuy Systems

Retailer Solutions Built on NearbuyApplications

Guest WiFi Portal

In-store directions

Concierge services

Sales associate needed here

Location-aware promotions

Analytics

Online analytics for your offline store

Analytics

Location aware applications that improve the shopping experience

Step 1: Connect Shopper

• Free WiFi access for the shopper– Opt-in– Retailer provided Incentives

• Valuable information and insights for the retailer and brand partner– Tie to loyalty– Additional CRM data

Step 2: Download the App

• Retailer App or 3rd Party App• Provide incentives for

shopper to use in the store– Product navigation– Concierge Services– Loyalty

Step 3: Analyze

• Collect data to personalize the experience– Tie to CRM data– Understand

online and store experience

Step 4: Promote

• Personalized, location-aware in-store advertising– In App offers– SMS– Integrated Ads

Shopper Retailers (Publishers)

• Improved experience

• Enhanced service

• Transparency

• Increased basket size• Deeper engagement• Competitive

advantage

Manufacturers (Advertisers)

• Influence at point of decision

• Personalization• Closed loop

Nearbuy Value Proposition

2000 2007 20112009

Increasing Location Relevance

The Evolution of Digital Retail Marketing