Next Step Conference Presentation

Using Your Database and the Using Your Database and the Internet to Truly Build Lasting Internet to Truly Build Lasting

RelationshipsRelationships

Jay B. LoveJay B. LoveCEO and Co-FounderCEO and Co-Founder

eTapestryeTapestry

Using Your Database and the Using Your Database and the Internet to Truly Build Lasting Internet to Truly Build Lasting

RelationshipsRelationships

Jay B. LoveJay B. LoveCEO and Co-FounderCEO and Co-Founder

eTapestryeTapestry

“We are in the middle of a fundamental shift from mass media to the personal media of computers and the Internet, and charitable giving is a logical progression.”

Paul Saffo Director of the Institute for the Future.

Photo credit: Photo credit: Sorin Brinzei

http://sxc.hu/browse.phtml?f=profile&l=sxn&p=11

The Rules The Rules Still ApplyStill Apply

(It’s all about (It’s all about relationships…relationships…not technology)not technology)

Know the Difference

How To Succeed How To Succeed How To Succeed How To Succeed

Gen Y

(18-27)

Gen X

(28-41)

Young Boomers

(42-51)

Older Boomers

(52-62)

Seniors

(63+)

Reading Newspapers (not online)

1.2 1.7 2.8 3.6 5.1

Reading Magazines (not online)

1.7 2.0 2.1 2.4 3.1

Playing Video Games 4.3 2.0 1.1 1.1 1.1

Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8

Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3

Watching TV10.4 11.3 12.5 13.7 14.3

Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7

Average Hours Spent Per Week:Average Hours Spent Per Week:Source: Forrester Research 2007Source: Forrester Research 2007

"Do one thing every day"Do one thing every daythat scares you."that scares you."

– – Eleanor RooseveltEleanor Roosevelt

"We have a strategic plan. "We have a strategic plan. It's called doing things."It's called doing things."

– – Herb KelleherHerb Kelleher

Use All Your Tools Together

E-Mail

PrintOther ToolsAn Integrated StrategyAn Integrated Strategy

In Person In Person MeetingsMeetings

PhonePhone

EventsEvents

BlogsBlogsText MessagingText MessagingSocial Networking SitesSocial Networking Sites

Your Web SiteYour Web Site

“There’s no better, faster, easier and cheaper place to gather folks of like minds than a Web site.”

Carrie Johnson, Carrie Johnson, Senior Analyst Senior Analyst Forrester Internet Forrester Internet ResearchResearch

Power Of Your Web Site

More than More than 50% said 50% said that they that they would NOT would NOT have taken have taken further further action if action if they had they had not first not first visited visited charity Web charity Web sitesite

Toward e-engagement Nonprofits and Individuals Engaging Online – Kellogg FoundationToward e-engagement Nonprofits and Individuals Engaging Online – Kellogg Foundation

A “before” and “after” example

They’re at YOUR Web Site, They’re at YOUR Web Site, K.I.S.SK.I.S.S. .

1.1.Can they get something?Can they get something?

2.2.Can they do something?Can they do something?

3.3.Can they give something?Can they give something?

Your goal – to get something from them!Your goal – to get something from them!

Keeping it SimpleKeeping it Simple

ProspectProspect WebsiteWebsite

Gather InformationGather InformationUse EmailUse Email

DatabaseDatabase

INTEGRATION is the KEY!INTEGRATION is the KEY!

Speaking of Databases . . . Speaking of Databases . . .

• Full function fundraising & Internet based• Customized to the Benevon Model™

• Gives you access to data anytime, anywhere!• Tracks your prospects, pledges, and gifts• Eliminates systems administration tasks• Works on PC or Macintosh• Offers you lower, more managed costs

What is Next Step?What is Next Step? What is Next Step?What is Next Step?

On-Line Database:On-Line Database:eTapestry/Next StepeTapestry/Next Step

On-Line Database:On-Line Database:eTapestry/Next StepeTapestry/Next Step

Individuals Interested in Art

Total giving over $100

Reusable blocks…

…that can be combined.POE

Guest

Interested in Art

Individuals


Interested in Art

POE Guest Individuals


Queries: A building block approach

Queries: A building block approach

POE Guest

Individuals giving > $100 and Interest in

Art

Query

Run Reports

Mass Update

Export for mailings

Mass Email

Export for reports

QueriesQueries QueriesQueries

Benchmark Reporting

How would you go about finding the number How would you go about finding the number of lapsed donors and dollar amounts for of lapsed donors and dollar amounts for them?them?

How do you compare your organization to How do you compare your organization to others?others?

How do we measure success of our How do we measure success of our organization with similar groups?organization with similar groups?

Have your Board Members ever asked?Have your Board Members ever asked?

Benchmark Reporting

Direct Comparisons are PowerfulDirect Comparisons are Powerful

Accurate Data from Thousands of Non-Profits Accurate Data from Thousands of Non-Profits

Ability to Isolate Peer GroupsAbility to Isolate Peer Groups

Focus Your Team on Areas with the Greatest Focus Your Team on Areas with the Greatest ImpactImpact

Benchmark Reporting

Benchmark ReportingGiving Dynamics Report

Benchmark ReportingBenchmark Status Report

Search for any Search for any account in your account in your databasedatabase

eTap MobileeTap Mobile

Hotlinks allow you Hotlinks allow you to easily phone, to easily phone, email, or even get a email, or even get a map…map…

eTap eTap MobileMobile

……giving you giving you instant tools for instant tools for your mobile your mobile travelstravels

eTap eTap MobileMobile

……detailing a detailing a donors financial donors financial supportsupport


Add new contact Add new contact information from information from your mobile device your mobile device and have all the and have all the details…details…


Pure Fundraising Tools:Pure Fundraising Tools:Matching GiftsMatching Gifts

Quite Simply a Doubling of Donation Quite Simply a Doubling of Donation Amounts! Amounts!

Most Often Money that Falls Through the Most Often Money that Falls Through the Cracks Cracks

Relationships, Relationships, Relationships Relationships, Relationships, Relationships

Again Leveraging Your Technology Again Leveraging Your Technology Investment Investment

Matching GiftsMatching GiftsMatching GiftsMatching Gifts

MatchingMatching Gifts Gifts

Matching GiftsMatching Gifts

The Foundation of many Fundraising The Foundation of many Fundraising Programs Programs

Key in ePhilanthropy Transactions Key in ePhilanthropy Transactions

Constituents become Investors rather than Constituents become Investors rather than Donors Donors

Technology makes it Easy Technology makes it Easy

Pure Fundraising Tools:Pure Fundraising Tools:Recurring GiftsRecurring Gifts

Recurring GiftsRecurring Gifts

• Same Look and Feel as your Web site

• Active buttons (home, contact us, etc)

• Data flows directly into the database!

On-Line Donation On-Line Donation PagePage

…connects donors to a custom online giving page (That’s IT!)

A LINK on your websiteA LINK on your website

The donor populates the The donor populates the formform

The Foundation of the Communications The Foundation of the Communications Revolution Revolution

Expected by EVERY Generation NowExpected by EVERY Generation Now

Use Properly or the Results are Worse than Use Properly or the Results are Worse than notnot

A Fraction of the Cost/Time of Other Forms A Fraction of the Cost/Time of Other Forms of Communicationof Communication

eMaileMail

eMaileMail

Email Key FunctionsEmail Key Functions

Tracking: bounces, opens, click-thrusTracking: bounces, opens, click-thrus

• eMaileMail

Subscription management: automated unsubscribe Subscription management: automated unsubscribe or opting out linkor opting out link

eMaileMail

Key Functions:Key Functions:

Deliverability: Fulltime staff 24/7 monitoring Deliverability: Fulltime staff 24/7 monitoring blacklists, spam filtering and ISP standardsblacklists, spam filtering and ISP standards

Horsepower: Up to 300,000 emails per hour via a Horsepower: Up to 300,000 emails per hour via a schedulerscheduler

Spam analysis toolsSpam analysis toolsWYSIWYG editorWYSIWYG editor

eMaileMail

You are NOW the Catalyst not the Originator You are NOW the Catalyst not the Originator

Where Thousands of New Relationships can Where Thousands of New Relationships can Begin Begin

Traffic you Always Dreamed of for your Web Traffic you Always Dreamed of for your Web Site Site

Easier than you Think to DoEasier than you Think to Do

Web Web 2.02.0

Web 1.0 vs. Web 2.0

Web 1.0 refers to first generation Web 1.0 refers to first generation Web-based content that was Web-based content that was typically one-way static typically one-way static communication.communication.

Web 2.0 refers to second Web 2.0 refers to second generation Web-based services generation Web-based services that emphasizes two-way online that emphasizes two-way online collaboration and sharing among collaboration and sharing among users.users.

Source: The Wall St. Journal , 2006Source: The Wall St. Journal , 2006

Online Video Use has Exploded

Social Networking Boom

1,3131,313

FriendFriendss

12,30912,309

FriendFriendss

18,04718,047

FriendFriendss

25,03725,037

FriendFriendss

Social Networking Boom

Widgets on Social Sites

Podcasts

Message Boards

Wikipedia Exposure

Epilogue

10 Technology Resolutions for 2008

Sarah Robbins Director of Emerging

Technologies Mediasauce

1. Set up a Gmail Account

2. Post Pics to Flickr

3. Try a Microblog

4. Create a Google Alert

5. Set Up an RSS

6. Share a YouTube Video

7. Really Use Your Cell Phone

(Send a text or a video)

8. Join a Social Network

9. Share PowerPoint Slides

(Save a tree or two!)

10. Play a Video Game

Thank you!Thank you!For More Info Please Contact:For More Info Please Contact:

Susan IngramSusan [email protected]@etapestry.com

888.739.3827 x 7262888.739.3827 x 7262

Thank you!Thank you!For More Info Please Contact:For More Info Please Contact:

Susan IngramSusan [email protected]@etapestry.com

888.739.3827 x 7262888.739.3827 x 7262

Next Step Conference Presentation

Technology

Transcript of Next Step Conference Presentation