With more than 72 million users, i.e. 62% of the adult population, Russia has become the largest online base in Europe. Growing by 30% per year the Russian eCommerce is extremely dynamic but remains challenging.

About 15 million Russians purchased in foreign e-shops in 2014. Cross-border online trade increased by 75% with most of the growth coming from China, while Western retailers struggle.

The leading online players are the ones that managed to adapt to local preferences, namely: local payment methods, language and currency, local tone of voice in marketing, local customer service, and easy delivery.

Figure 1: Services localized in Russia by Next Solutions

Understanding the current needs of international brands to develop Russian eCommerce with a limited risk, Next Solutions has launched a new localized cross-border service.This solution based on a unique SAP / Hybris IT platform offers a low risk step toward eCommerce localization. While getting compliant with the new personal data legislation, brands have an opportunity to improve customer experience and dramatically increase sales in Russia.

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1. IMPROVING CUSTOMER EXPERIENCE

Local Customer CareRussians are used to receive calls to confirm their internet orders or at least to have a local number to call themselves and thereby local contact center being very important to build trust with your customers.

Content & DesignOnly 5 to 10% of the Russian population is comfortable with browsing on a site in a foreign language. To optimize both customer experience and conversion a site has to be in Russian and fit in the best local practice. Our internal design and content teams make sure that a site provides the superior online experience that your customers need and deserve.

Clarity of the offerPurchasing on a foreign site can create uncomfortable uncertainty. With Next Solutions, the offer is clear, prices are in Rubles, and the whole delivery & customs process is taken care of from the Brand warehouse to the customer’s door.

Payment systemsMore than 80% of the Russian eCommerce is still based on Cash upon Delivery. However, for cross-border trade, we strongly recommend proposing only online pre-payment through bank cards, Paypal, and local payment methods, such as Yandex Money or popular and easy to use payments from Qiwi terminals.

WHY LOCALIZING?

2. EFFICIENCY OF MARKETING

Using the right tools, such as search engines, social media, affiliate platforms, and retargeting, adapting the strategy to local culture and using the right tone of voice are the three key success factors to digital efficiency.Next Solutions first develops the marketing strategy with our New Clients and follows implementing and managing it on a daily basis.

3. LEGISLATION

Starting from September 2015, personal data of the Russian citizens have to be hosted on a server physically located on the Russian territory. Companies that ignore the new law are subject to high administrative fines and risk their website to be blocked. Next Solution’s infrastructure complies with the legislation and our legal team makes sure that our Clients always benefit from the right information to manage their local business.

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Figure 2: Top eCommerce segments (by turnover, in billion, 2014)

A UNIQUE TECHNOLOGY IN RUSSIANext Solutions has developed a unique IT infrastructure based on high-end front-end solution SAP Hybris that is fully integrated with SAP ERP and SAP CRM.

INTERNAL CAPABILITIESAt Next Solutions, the most important resources for your business are internal. Our customer care, content, design, and marketing teams are in-house and are trained by the brand representatives to have a high knowledge of the products we sell for you.

MARKET EXPERTISENext Solutions has been founded by a team of experienced professionals, experts in retail, eCommerce, logistics, and marketing. Thus, our Clients benefit from both our local expertise and our regular market studies.

WHY NEXT SOLUTIONS?

INTERNAL DIGITAL AGENCYRussia has its specific search engines, social networks, affiliate programs, and cultural norms. Therefore, Next Solutions has built an internal digital team to answer to our clients’ most demanding performances.

CONTROLWith Next Solutions, Brands keep the full control over their eCommerce and of each touch point with end-customers: prices, promotions, visuals, contact center scripts, and emails.

THE EASIEST WAY TO ENTER THE MARKETChoosing Next Solutions is a guarantee of optimum time to market.Depending on the complexity of the project, the average time to launch an e-Shop is 6 months. Besides, outsourcing to Next Solutions is not only faster but also much cheaper to start eCommerce in such a complex country like Russia.

Bolshoy Savvinsky per.,12, bld.8, Moscow, Russia, 119435+7 (499) 685-19-91

www.next-sol.ru

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