PowerPoint Presentation

Next Revolution in Social Media

M. Tolga Akura, PhDFounder

Dig-it 2.0Karachi, Pakistan

31 October 2013

People talk about you You existPeople do not talk about you You do not exist

During an experiment with a mouse, they gave whisky, vodka to the mouse and the mouse started playing and singing. When they gave Raki to the mouse, the mouse bang its hand on the table and said, that cat will come here

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There is only one thing in life that is worse than being talked about, and that is not being talked about. Oscar Wilde

During an experiment with a mouse, they gave whisky, vodka to the mouse and the mouse started playing and singing. When they gave Raki to the mouse, the mouse bang its hand on the table and said, that cat will come here

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During an experiment with a mouse, they gave whisky, vodka to the mouse and the mouse started playing and singing. When they gave Raki to the mouse, the mouse bang its hand on the table and said, that cat will come here

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During an experiment with a mouse, they gave whisky, vodka to the mouse and the mouse started playing and singing. When they gave Raki to the mouse, the mouse bang its hand on the table and said, that cat will come here

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During an experiment with a mouse, they gave whisky, vodka to the mouse and the mouse started playing and singing. When they gave Raki to the mouse, the mouse bang its hand on the table and said, that cat will come here

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During an experiment with a mouse, they gave whisky, vodka to the mouse and the mouse started playing and singing. When they gave Raki to the mouse, the mouse bang its hand on the table and said, that cat will come here

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Occupy Gezi

Gezi Demonstrations

Gezi Demonstrations

Gezi Demonstrations on Social Media

Gezi Demonstrations on Social Media

Gezi Demonstrations on Social Media

Gezi Demonstrations on Social Media

Worldwide Trends on Twitter on 27 Oct 2013

Power Shifts from Head to Long Tail (UGC)

GeneralspecificLow conversion ratehigh conversion rate

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The Era of User Generated Content (UGC)

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Kickstarter Achieved $1 million in 4 hours 24 minutes!

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A Higher Meaning and A Sense of Achievement

A Trend Towards Measurement

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Engineering Requires Delivering HappinessPleasureEngagementRelationshipsMeaningAccomplishments

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Power Through Careful Observation

Arthur Conan DoyleDr WatsonJoseph BellSherlock Holmes

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eBrandValue is used toIdentify major events that impact a brands value based on profiling and analysis of IDs within Big Data Social Media; Provide crititical intelligence that can be acted on: Sentiments and Trends- Categorical/ Brand SpecificBrands losing customer loyaltyCustomers switching from a brandCustomers switiching to a brandLead/ Prospect GenerationProduct positioning and developmentCommunication and creativeInnovation management.

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Is my brand outperforming its category growth (primary and selective)? Can I get the sales figures early (enough to react)?Are my marketing investments bang for the buck?Why consumers switch/prefer competition?

Marketing issues eBrandValue addresses

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Is my brand outperforming its category growth?

Can I get the sales figures early (enough to react)?Traffic light indicator for executivesRelevant competition setCritical benchmarks

Can I get the sales figures early (enough to react)? (2)Number of mentionsMindshareDetailed monitoring

Are my marketing investments bang for the buck?Summary for executivesDetailed with timeline

Why consumers switch/prefer competition?Mindshare switchers from/to a brandIncomers/outgoers to the brandTrend analysis & relevant dataCompetitive net switching rates

Many more Such as: Words and their sentiments among brands

RakBeerVodkaWineLiquorWhiskyWord%%%%%%%%%%%%Apple170107104nana51Bar11334121311462910Tavern2842841152111585Cheers861681951724951862Gold370832508410370Tekel6665656332523Carrefour8080nana0042300Migros12441033142646265

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Many more Such as: Social media monitoring, content analysis, Instant reply & CRM integration

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Take A Ways:Keen observation (eBrandValue)+Engineered engagement (happiness platform)=

Thank You.