Next Generation Media Quarterly October 2010

Next

Generation

Location &

Loyalty

Property of Aegis Media. All rights reserved.1

Next

Generation

Media

Next

Generation

Location &

Loyalty


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Next

Generation

Media

http://www.slideshare.net/NextGenerationMedia

Next

Generation

Location &

Loyalty


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The Next generation is…

- technology transforming

media

- content accessible anywhere

- people in control

Next

Generation

Media

Next

Generation

People

Property of Aegis Media. All rights reserved.

Next

Generation

People


40% of the time Americans spend online is devoted to

just 3 activities – social networking, emailing,

and playing games

5

Produced by

http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/



















Next

Generation

People


85% of 35-54s in the UK have access to the

internet

6

Produced by

http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr10/











Next

Generation

People


There are 420m people online in China...

7

Produced by

http://www.cnnic.cn/uploadfiles/pdf/2010/8/24/93145.pdf

Next

Generation

People


...& 277m internet users in China access the

internet through mobile

8

Produced by

http://www.cnnic.cn/uploadfiles/pdf/2010/8/24/93145.pdf

Next

Generation

Mobile


19% of all phones shipped in Q2 2010 were

smartphones

10

Produced by

http://news.cnet.com/8301-1035_3-20011372-94.html







Next

Generation

Mobile


Nearly 300,000 Symbian devices were shipped

each day in Q2 2010

11

Produced by

http://www.symbian.org/news-and-media/2010/08/04/symbian-ships-nearly-300000-devices-day-q2-2010



















Next

Generation

Mobile


Google’s Android mobile operating system has

overtaken Apple’s iPhone operating system in

market share

12

Produced by

http://www.engadget.com/2010/08/12/gartner-and-idc-agree-the-android-invasions-accelerating-aroun/

















Next

Generation

Mobile


Google has over 98% of the mobile search market

13

Produced by

http://royal.pingdom.com/2010/07/29/google-undisputed-heavyweight-champion-of-mobile-search/













Next

Generation

Mobile


Amazon sold $1bn worth of goods through

mobile in the 12 months to June 2010

14

Produced by

http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=1451043&highlight=





Next

Generation

Content


Next

Generation

Content


The Moment of Truth site aggregates

conversations for the Buick Regal

16

Produced by

http://www.momentoftruth.com/

http://www.youtube.com/user/OfficialTwilightFilm

Next

Generation

Content


eCommerce site Overstock bought the url

http://o.co for $350,000

17

Produced by

http://o.co/

http://www.overstock.com/

http://www.revenews.com/wpmaster/breaking-news-overstock-purchases-single-letter-domain-o-co-for-350000/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+ReveNewsOnlineRevenueBlogs+(ReveNews+-+Online+Revenue+Blogs)&utm_content=Bloglines





















Next

Generation

Content


A Brilliant YouTube takeover ad for The

Expendables

18

Produced by

http://www.youtube.com/user/expendables

Next

Generation

Content


A very entertaining Chatroulette stunt to

promote the film The Last Exorcism

19

Produced by

http://www.youtube.com/watch?v=CNSaurw6E_Q

Next

Generation

Content


An Interactive YouTube game for Tipp-Ex

20

Produced by

http://www.youtube.com/watch?v=4ba1BqJ4S2M

Next

Generation

Content


The Wilderness Downtown experience for

Arcade Fire and Google Chrome

21

Produced by

http://www.thewildernessdowntown.com/

Next

Generation

Content


Limbo is a new ‘indie’ game for the Xbox 360

22

Produced by

http://www.limbogame.org/

http://en.wikipedia.org/wiki/Limbo_(video_game)

Next

Generation

Content


The Flipboard iPad app makes your Facebook

and twitter feed look like a magazine

23

Produced by

http://www.flipboard.com/

Next

Generation

Content


Flickr data shows places locals take photos

of, compared to places snapped by tourists

24

Produced by

http://www.flickr.com/photos/walkingsf/4671589629/in/set-72157624209158632/



Next

Generation

Content


Mila’s Daydreams

25

Produced by

http://milasdaydreams.blogspot.com/

Next

Generation

Content


Next

Generation

Social Media


Facebook has over 500 million members

27

Produced by

http://www.facebook.com/press/info.php?statistics

Next

Generation

Social Media


Facebook accounts for one in every six UK

internet page views

28

Produced by

http://weblogs.hitwise.com/robin-goad/2010/08/facebook_accounts_for_1_in_6_uk_page_views_has_it_reached_saturation_point.html



Next

Generation

Social Media


370,000 new twitter accounts are created each

day

29

Produced by

http://www.zdnet.com/blog/btl/twitters-big-news-a-new-look-for-the-home-page-and-not-much-more/39176



























Next

Generation

Social Media


16-24s in the UK do one fifth of their social

networking through mobile

30

Produced by












Next

Generation

Social Media


58% of social network users play at least one

embedded game

31

Produced by

http://digitalmusicnews.com/stories/091310socialgaming

Next

Generation

Social Media


Tweet about Uniqlo and get a discount

32

Produced by

http://www.uniqlo.com/uk/luckycounter/index.html

Next

Generation

Technology


Next

Generation

Location &

Loyalty


Foursquare’s biggest promo to date – 25% off at Gap

34

Produced by

http://aboutfoursquare.com/gap-25-discount/





Next

Generation

Location &

Loyalty


Visa & McDonalds reward checkins on

Brightkite

35

Produced by

http://blog.brightkite.com/2010/09/02/get-5-off-when-you-check-in-at-mcdonalds-courtesy-of-brightkite/























Next

Generation

Location &

Loyalty


Facebook launches Places

36

Produced by

http://blog.facebook.com/blog.php?post=418175202130

Next

Generation

Location &

Loyalty


Nike uses Facebook Places for their Destroyer

Burrito give-away

37

Produced by

http://www.psfk.com/2010/09/nike-sportswears-destroyer-burrito.html







Next

Generation

Location &

Loyalty


Levi’s free print shop in San Francisco

38

Produced by

http://workshops.levi.com/visit/

Next

Generation

Content


Next

Generation

Effectiveness


Groupon’s promotion with Gap generated $11min revenue

40

Produced by

http://www.revenews.com/barrysilverstein/will-success-for-the-gap-secure-groupons-first-mover-advantage/



















Next

Generation

Effectiveness


Benz sold 205 Smart cars in 3 ½ hours on

Taobao

41

Produced by

http://www.chinainternetwatch.com/771/benz-smart-on-taobao/







Next

Generation

Effectiveness


In-Game advertising for Gatorade increased

sales among gaming households by 24%

42

Produced by

http://www.gamasutra.com/view/news/30406/Nielsen_EA_Sports_InGame_Ads_Boosted_Gatorade_Sales.php

Next

Generation

Effectiveness


Halo: Reach generated $200m in sales in the

first 24 hours

43

Produced by

http://www.techflash.com/seattle/2010/09/halo_reach_200m_in_24_hours.html

Next

Generation

Effectiveness


The Plants Vs. Zombies iPhone game generated

$1m in revenue in 9 days

44

Produced by

http://adage.com/digital/article?article_id=145730

Next

Generation

Effectiveness


Snoop Dogg has sold more than $200,000 worth

of virtual goods across multiple social networks

45

Produced by

http://mashable.com/2010/08/19/virtual-goods-booming/





Next

Generation

Location &

Loyalty


Produced by

@

Next

Generation

Media

Next Generation Media Quarterly October 2010

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Transcript of Next Generation Media Quarterly October 2010