Next gen uk seminar glasgow case study
16
“Online won’t work for our donors; they are over 80 years old!”
Transcript of Next gen uk seminar glasgow case study
“Online won’t work for
our donors; they are
over 80 years old!”
DM PACK – SHOES OFFER
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Advent 2012 Online Giving
Online Just Giving Direct Donations Total
Just Giving Page Donations Total
Combined JustGiving Total
1st e-reminder e-appeal 2nd e-reminder
Integrated Acquisition Campaign UK Case Study 1
Integrated Acquisition – How to use multi-channel
more effectively for recruiting new supporters
Integrated Acquisition Campaign UK Case Study 2
Results
No. mailed No. Gifts % response Gross income Avg. Gift Cost CPM Net Income GYPM ROI
Agency 'X' 50,759 253 0.50% £5,087 £20.11 £30,014 £591 -£24,927 £100 0.17
Xtraordinary 50,462 744 1.47% £12,460 £16.75 £30,858 £612 -£18,398 £247 0.40
Agency Acquisition Head to Head Test
No. mailed No. Gifts % response Gross income Avg. Gift Cost CPM Net Income GYPM ROI
Agency 'X' 50,759 253 0.50% £5,087 £20.11 £30,014 £591 -£24,927 £100 0.17
Xtraordinary 50,462 744 1.47% £12,460 £16.75 £30,858 £612 -£18,398 £247 0.40
Agency Acquisition Head to Head Test
Results
No. mailed No. Gifts % response Gross income Avg. Gift Cost CPM Net Income GYPM ROI
Agency 'X' 50,759 253 0.50% £5,087 £20.11 £30,014 £591 -£24,927 £100 0.17
Xtraordinary 50,462 744 1.47% £12,460 £16.75 £30,858 £612 -£18,398 £247 0.40
Agency Acquisition Head to Head Test
No. mailed No. Gifts % response Gross income Avg. Gift Cost CPM Net Income GYPM ROI
Agency 'X' 50,759 253 0.50% £5,087 £20.11 £30,014 £591 -£24,927 £100 0.17
Xtraordinary 50,462 744 1.47% £12,460 £16.75 £30,858 £612 -£18,398 £247 0.40
Agency Acquisition Head to Head Test
Results
No. mailed No. Gifts % response Gross income Avg. Gift Cost CPM Net Income GYPM ROI
Agency 'X' 50,759 253 0.50% £5,087 £20.11 £30,014 £591 -£24,927 £100 0.17
Xtraordinary 50,462 744 1.47% £12,460 £16.75 £30,858 £612 -£18,398 £247 0.40
Agency Acquisition Head to Head Test
No. mailed No. Gifts % response Gross income Avg. Gift Cost CPM Net Income GYPM ROI
Agency 'X' 50,759 253 0.50% £5,087 £20.11 £30,014 £591 -£24,927 £100 0.17
Xtraordinary 50,462 744 1.47% £12,460 £16.75 £30,858 £612 -£18,398 £247 0.40
Agency Acquisition Head to Head Test
