Next Design 3.0, Making Sense of Design Now

96
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. 1 The Visual Thinking Innovation Company StrategyLab | UnderstandingLab | InnovationLab

description

In the strategic design space, "defuzzing the future" involves helping organizations figure out what their challenges and opportunities actually are and then helping them move forward in human-centered ways. Come see how the new generation of design agencies becomes more involved in complex organizational issues, in the creation of organizations, and in their many innovation-related systems. Learn about the new skills and tools that are needed to transform existing design agencies into organizations that are prepared for new strategic design opportunities.

Transcript of Next Design 3.0, Making Sense of Design Now

Page 1: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.1

The Visual Thinking Innovation Company

StrategyLab | UnderstandingLab | InnovationLab

Page 2: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.2

We help multi-disciplinary teams improve their:

• Adaptability• Operational efficiency• Innovative output

Page 3: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.3

Disciplines

Page 4: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.4

Where We Work / The Innovation Journey

Page 5: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.5

What’s Missing?

Page 6: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.6

Scaling Innovation Skill

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

Page 7: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.7

Page 8: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.8

Page 9: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.9

Page 10: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.10

Page 11: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.11

Page 12: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.12

Page 13: Next Design 3.0, Making Sense of Design Now
Page 14: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.14

Company Profile Map

Page 15: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.15

Company Profile Map

Page 16: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.16

Page 17: Next Design 3.0, Making Sense of Design Now
Page 18: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.18

Page 19: Next Design 3.0, Making Sense of Design Now
Page 20: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.20

Company Profile Map

Page 21: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.21

Page 22: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.22

Page 23: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.23

Page 24: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.24

Company Profile Map

Page 25: Next Design 3.0, Making Sense of Design Now
Page 26: Next Design 3.0, Making Sense of Design Now
Page 27: Next Design 3.0, Making Sense of Design Now
Page 28: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.28

Innovation Skills Progression Ladder Example

Page 29: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.29

Continuous Innovation Model

Page 30: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.30

How We Understand Teams is Changing

Page 31: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.31

Innovation: Most Typical Disconnect/Challenge

Leadership & organization defines innovation here

Leadership & organization profiles are here

Page 32: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.32

Basadur Innovation Profile

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

Page 33: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.33

Basadur Innovation Profile

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

Page 34: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.34

Basadur Innovation Process

Basadur Innovation Process, Copyright © 2006 Basadur Applied Creativity.

Page 35: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.35

Page 36: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.36

Page 37: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.37

Page 38: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.38

Page 39: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.39

Page 40: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.40

Page 41: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.41

Page 42: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.42

Page 43: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.43

Page 44: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.44

Innovation Profile

Preferences are about who we are today versus what we might like to be tomorrow.

Page 45: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.45

Innovation Profile

What it’s NOT:

NOT an IQ test

NOT a personality test

NOT a right/wrong answer test

NOT roles to choose

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

Page 46: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.46

Roles Versus Preferences

Page 47: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.47

Innovation Profile

Preference helps you understand:

• WHO is on the team

• WHO is in the room

• HOW the team connects to task– At a preference level

– Not as will or interest

Page 48: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.48

Innovation Profile

Understanding Preferences Informs:

• How to manage the team?

• How to help/teach the team?

• How to inspire the team?

• How to make the team happy?

• How to lead the team?

• What to build for the team?

Page 49: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.49

10 Typical Innovation Challenges

My team:

1. has no vision 2. is building the wrong product3. does not get along4. thinks too much5. has no new ideas6. has trouble moving to action7. cannot define problems8. rushes to solutions9. has trouble getting outside the box10.has difficulty making decisions

Page 50: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.50

My Team Is Building the Wrong ProductsTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

Page 51: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.51

My Team Has No VisionTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

Page 52: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.52

My Team Does Not Get AlongTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

Page 53: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.53

My Team Does Not Get AlongTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

Page 54: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.54

My Team Thinks Too MuchTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

Page 55: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.55

My Team Has No New IdeasTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

Page 56: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.56

My Team Has Trouble Moving to ActionTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

Page 57: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.57

My Team Can’t Define ProblemsTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

Page 58: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.58

My Team Has Trouble Getting Outside the BoxTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

Page 59: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.59

My Team Rushes to ImplementationTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

Page 60: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.60

May Team Has Trouble Making DecisionsTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

Page 61: Next Design 3.0, Making Sense of Design Now

The innovation profile is one tool in a broader suite

of innovation tools

Page 62: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.62

Humantific Innovation Framework

Page 63: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.63

STRENGTH Pattern Optimization(Digging the same hole deeper)

ISSUES • Inability to invent• Stuck in the present

STRENGTH Pattern Creation(Digging new holes)

ISSUES • Inability to execute• Constantly digging new

holes

STRENGTH Pro-active& adaptable

ISSUES • Takes lots of smarts & work to achieve

Page 64: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.64

Research

Page 65: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.65

A Global Research Project Initiative byNextDesign Leadership Instituteand Basadur Applied Creativity

Participating Countries:Australia, Canada, China, Denmark, France, Germany, India, Italy, Spain,

Switzerland, United Kingdom, United States

Page 66: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.66

Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

Page 67: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.67

Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

Page 68: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.68

Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

Page 69: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.69

Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

Page 70: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.70

Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

Page 71: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.71

Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

Page 72: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.72

Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

Page 73: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.73

Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

Page 74: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.74

Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

Page 75: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.75

Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

Page 76: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.76

Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

Page 77: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.77

Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

Page 78: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.78

Class of Design Students / Domus Academy - Italy

NextDesign Leadership Institute

Page 79: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.79

Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

Page 80: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.80

Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

Page 81: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.81

Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

Page 82: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.82

Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

Page 83: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.83

Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

Page 84: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.84

Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

Page 85: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.85

Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

Page 86: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.86

Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

Page 87: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.87

Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

Page 88: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.88

Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

Page 89: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.89

Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

Page 90: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.90

Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

Page 91: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.91

Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

Page 92: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.92

Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

Page 93: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.93

Class of Design Students / National Institute of Design - India

NextDesign Leadership Institute

Page 94: Next Design 3.0, Making Sense of Design Now

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.94

The Visual Thinking Innovation Company

StrategyLab | UnderstandingLab | InnovationLab

Page 95: Next Design 3.0, Making Sense of Design Now

[ end ]

Page 96: Next Design 3.0, Making Sense of Design Now

Contact

GK VanPatter [email protected]

Elizabeth [email protected]