NewYou pitch deck
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Transcript of NewYou pitch deck
NewYou.nuAn online, tablet, and phone app that increases wellbeing by combing psychology, game theory, and neurobiological plasticity into a series of real world self-development challenges
HypothesisThere are over a million people who would spend $10 - 20 to improve their wellbeing in a tangible way, using a digital application to do this.
AudienceAmbitious people who are looking for way to improve their odds of success –
Demographic: urban, tech savvy, 25 - 45, more spiritual than religious, health conscious, take yoga or belong to a gym
Experiment• Provide a meaningful experience that rewires they way they
perceive their reality for the better – – calmer,
– more focused,
– more courageous
• Provide an impetus to overcome their inertia through partner engagement
• Provide reinforcement through psychometrics
• Provide increasing levels of challenges
Execution Build a Team• Content - created by Atma• UX and Design - this must drive the
project• Developer - find a good one
Style of managementManagement 3.0:• Lean and agile development• Lean UX• Lean market analysis• Lean customer acquisition• Lean funding strategies• Versatile and early testing of monetization• Agile operations and management• Dynamic and participatory knowledge culture• Balancing vision and rapid failure• Natural language agreement workshops (a great tool for avoiding
future pain and conflict)
Next StepBuild, test, build, test, build, test, build…
Product Description
NewYou uses a novel approach for defining humanity, and for the gamification of innovative wellness practice: You are not just body, mind, and spirit. You are also the sum of all your interactions with others.
In NewYou, you go through 4 rooms by completing a series of repetitive real world challenges that rewire your brain for enhanced perception and wellbeing. But…
You have to do everything with a partner, who will receive all the points you rack up, and who will be responsible for your points. For one of you to get through to each level you both have to get through…
The whole process begins with an evaluation of your overall wellbeing, establishing a metric that will be used to evaluate your progress
I am currently alpha testing and searching for a cofounder. Because I believe design must drive development I am looking for a UX/AI - Design partner
What I’m looking for..
