Newsrewired: YouTube & Social Video
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WS YouTube&
social video16 March 2016
Esra Doğramacı, WS Digital@esrad
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The family
20 channels; 7 full time editors
incl. Arabic Mundo Persian Russian Turkish UrduBrasil Kyrgyz Vietnamese Chinese Azeri HindiAfrica Thai Uzbek Indonesian Ukrainian
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video will be 80 percent of all Internet traffic in 2019, up from 64 percent in 2014
Source: Cisco, 2014
ie not text, not pictures. If you want to make a bet, bet video -E.D.
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YouTube Red
315% growth Q4 2014to Q4 2015
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262% growth Q4 2014 to Q4 2015
Split from News CMS
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485% growth Q4 2014 to Q4 2015
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The top 10● 2 Arabic
2 Persian 5 Vietnamese 1 Russian
● 9/10 >26 mins● 4/10 are
livestreams
● Gender split19 female: 81 male
● Top countries:VietnamUSSaudi ArabiaRussia Canada
Last years top vid
was 2 mn. mins
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13/20 channels mobile first
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What othersare doing
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What we’redoing
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Innovation isn’t just about having more video tweets
● In 2014, Al Jazeera was already making video searchable based on transcribed interactive text
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This is what we usually see
English ArabicSpanish
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But this is where we shine
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The challenge
http://www.adweek.com/socialtimes/wp-content/uploads/sites/2/2015/05/Splice-3.png
Produce a local/regional breaking/trending ‘social vid’ with a 2 hour turn around time
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Criteria 1. Must work without sound
2. Mobile friendly (ie square for vertical viewing)
3. Readable text
4. 60-90 seconds
5. Work on multi-platforms, tease to site/elsewhere
6. Replicable
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So which app do I use?
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This is what we came up with
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What’s next?
Digi
Hub/TVU