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Prepared For: Chicago Bar Association Members Prepared By: Todd Elbrink - Local Sales Manager 312-297-7745

Eric Gordon – Account Executive 312-297-7724

Date 2/22/26

Newsradio At-A-Glance

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Integrated Solutions

TALENT ENDORSEMENTS

INTERACTIVE MUSIC GROUP

TELEVISION

SPORTS

IPAD + MOBILE

RADIO

INTEGRATIONS

SOCIAL MEDIA

OUTDOOR

SPECIAL EVENTS

LIVE EVENTS

+

DIGITAL

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COMBINED TV & RADIO STATIONS 156 MAJOR

MARKETS 24

CBS Local Is The Digital Destination For CBS TV And Radio Owned And Operated Properties

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Chicago’s

Best-In-Class

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CHICAGO’S EXCLUSIVE

ALL NEWS STATION

Around The Clock News & Information For Over 45 Years

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Newsradio Listeners

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1.7 Million Adults Listen To WBBM Newsradio Each Week…

Our Audience, Your Consumer!

5% 7%

12%

21% 25%

30%

A18-24 A25-34 A35-44 A45-54 A55-64 A65+

Age Cell Distribution

MALE 58%

FEMALE 44%

Gender

WELL EDUCATED HIGH INCOME

73% have attended college

$100,000+

33% in household income

$250,000+

80K in household income

SPENDING POWER

85% own their home

$28B yearly retail spending (equates to $19,806 per year per listener)

262K plan to buy a vehicle (year)

Scarborough R2 2015: Sep14-Aug15

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Traffic & Weather

Together on the 8’s

Traffic & Weather Every 10 Minutes

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Business At :25 & :55

Past The Hour

2 Dedicated Business Reports Each Hour & The Noon Business Hour

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Sports At :15 & :45

Past The Hour

2 Dedicated Sports Reports Each Hour

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Commercial

Environment

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• Efficiently Target Consumers

• Aligning With Content

• 1-2 Messages Per Break

• Your Message Stands Out

• Eliminates Commercial Clutter

• Eliminates Listener Fatigue

• Eliminates Listener Attrition

• Foreground Listening Environment

• Engages The Audience

• Produces A Better ROI

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Digital Media

Solutions

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Online Display • Streaming Media • Social E-Mail Marketing • Local Commerce • Mobile

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National Footprint From breaking news to original programming, CBS Local Digital Media is a daily news and entertainment resource connecting communities nationwide

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62MM 40MM 25MM 489 61.8 Million

Monthly Unique Users 39.9 Million

Monthly Unique Mobile Visitors

24.8 Million Monthly Total

Listening Hours

489+ On-demand

Podcasts and Growing

Source: Google Analytics, January2015 / Triton, Ando Media, January2015

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Source: Google Analytics, January2016/ Triton, Ando Media, January2016

Chicago Footprint Websites and audio streams from all 6 of Chicago’s Best-in-Class Radio Stations. The most comprehensive news and local information along side the most impressive lineup of music & entertainment content.

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2.7MM 1.2MM 1.8MM 44 2.7 Million

Monthly Unique Visitors

1.2 Million Monthly Unique Mobile

Visitors

1.8 Million Monthly Total

Listening Hours

On-Demand Local Podcasts and Growing