LOCAL NEWSPAPERS REPORT Quantitative research findings June 2012 Conducted by.
Newspapers Research Project
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Transcript of Newspapers Research Project
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PAPERS
AND PURPOSESBrandon Keane , CIWT 8th October 2010 Issue 1 Research Project
Inside:
A look at British press!
Oshin is elected to House Council
PHIL COX DROPS MEDIA STUDIES;
CLASS MATES STUNNED(Left): Phil
three months
ago on his
way to prom
Phillip Cox shocked teachers and pupils at Fairfax School
this week when he dropped Media Studies shortly before
being due to give an address to the class on a film trailer.
On Friday October 8th Philip Cox,
seventeen year old student at Fairfax
Sixth Form went to see Mr Richard
Cornell, Head of the Sixth Form, to
discuss his continuation of a MediaContinued on Page 33
(Above): Brandon in Tanzania this July
With AS Levels now well underway the
Fairfax Media Studies class was set the
task of presenting back to the class
about newspapers. Under the dubious
title of Papers and Purposes, one
such student set to work.
Brandon Keane, a sixteen year old
student from Fairfax Sixth Form who was
voted Mad Scientist in 2009, set about
the task with dedication, and set about
making a ridiculous newspaper-esque
front page for his presentation.
I just wanted it to stand out a little bit,
LOOKING AT
NEWSPAPERSBrandon said, when we caught up with
him today, I mean, I quickly realised I had
some space to fill and so began to think to
myself; how can I get the names of other
people into my first slide? The obvious
one was Phil, as I had a prom photo of
him in the limo. The next was Oshinselection, so I put there too. I couldve
talked about Timmys Hair and Beauty
section inside (complete with a top ten
comb list), or Mr Lees countdown of the
best British Films (all of them 007 related),
but I couldnt find space on the page.
Continued on Page 12
Studies as an AS Level. What was
actually said during the meeting remains
unknown and those present remain tight-
lipped about the entire affair, but what we
do know is that Phil has not been seen in
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And Now Onto The Actual Work
Summary
Within the research project, we have been asked to look at the
following:
What is a NewspaperDifferent Types of Newspaper
Who Owns What and How does that Affect Content
Political Alignment of the Newspaper
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What is a Newspaper
Urm
Some paperWith news written on it?
More seriously, newspapers are a way of accessing information,
whether that information is hard news, stock information, celebritygossip, weather or horoscopes.
Dictionary.com gives the definition as:
noun1. a publication issued at regular and usually close intervals, esp. daily or weekly, and
commonly containing news, comment, features, and advertising.
2. a business organization publishing such a publication.
3. a single issue or copy of such a publication.
4. newsprint.
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Different Types of Newspaper
Within Britain we have two main types of newspaper: broadsheets
and tabloids. There are also mid market newspapers, which lie
somewhere in the middle.
Owners and Political Allegiances
All newspapers are owned by someone, be it an individual or a
group, and most have a prevalent political view. This is important to
remember as it will affect how and what a newspaper publishes.
For example, they are not likely to print a huge article on somethingtheir owner has done wrong, or if they support the Conservatives
they might put a negative slant on the Labour Party Conference.
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Broadsheets
Summary
Also known as the quality press, broadsheets are less widely circulated than
tabloids, and are considered more intellectual.
Demographic
Traditionally the broadsheet papers were aimed at managers and people with
professions (such as doctors, lawyers etc)
Content
Matching this intellectual target demographic, the broadsheets present hard
news, focusing on the big stories with a mix of reporting, comment and opinion(although this opinion is unlikely to be anything but professional)
Layout
Broadsheets are very much text orientated compared to tabloids and
traditionally have fewer pictures.
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Broadsheets: The Modern World
Changing Broadsheets
In recent years the introduction of things such as rolling news
television and internet news sites the circulation of newspapers hasdecreased, and newspapers have had to adapt to survive.
One change is that the broadsheets have begun to try and juggle
the hard news with reader entertainment in an attempt to hold
readers.
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The Daily Telegraph
Owned by the Barclay Brothers
Had a circulation of 673 010 in 2010
Traditionally the paper is aligned to
the political centre-right and supportsthe Conservative Party
Read traditionally by the middle
classes, the Daily Telegraph has, in the
past, had trouble with an ageingaudience that made it unpopular with
advertisers
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The Times
Owned by News International
Had a circulation of 502 436 in 2010
Traditionally the paper is aligned to
the political centre-right, although it(somewhat strenuously) supported
New Labour. As Milliband has said that
he wants to move away from New
Labour, it remains to be seen how this
will affect the Times
Once considered an elitist
newspaper, it is now seen as more
down market and populist
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The Financial Times
Owned by Pearson
Had a circulation of 432 944 in 2010
The Financial Times has never been a
paper that focuses or headlines withpolitical stories, and is centrally aligned
Its main spheres of influence within
the news world are (perhaps slightly
obviously) finance, as well as the artsand excellence editorial sections
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The Guardian
Owned by the Guardian Media Group
Had a circulation of 283 063 in 2010
The Guardian traditionally holds
political views found centre-left on thepolitical spectrum, and is the solidly
Liberal newspaper of the UK
The Guardian is often popular with
advertises because it is read mainly bystudents and young professionals
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The Independent
Owned by Independent News andMedia
Had a circulation of 183 457 in 2010
The Independent is, as the namesuggests, independent of any political
party and is politically central
The Independent is commonly held to
be a newspaper that will stick to itsguns as it was the only quality to firmly
and consistently oppose the Iraq War
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Tabloids
Summary
Also known as the gutter press, tabloids have a much larger circulation than
the broadsheets, but are considered less intellectual.
Demographic
Traditionally the tabloid papers are aimed at the working classes
Content
Unlike broadsheets, tabloids focus more on sensationalist or celebrity news
and entertainment, as well as stories that focus on the darker side of humanity,
such as; sexual infidelity, corruption and homicide.
Layout
Tabloids use a lot more pictures than broadsheets. They are also traditionally
of a physically smaller size, and many prefer to have very little actual text on
the front page in favour of more headlines and lures to draw us in to read it.
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Tabloids: Changing Terms
Red Tops
As many broadsheet newspapers adopt the tabloid paper size to make them
more accessible, many people have begun using a different term to describe
the more traditional tabloids.
This term is the Red Tops, referring to the red mastheads used by the Sun,
the Daily Mirror and the Daily Star.
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The Sun
Owned by Rupert Murdoch
Had a circulation of 3 009 987 in
August 2010- the highest in the UK
The Sun supported New Labour andTony Blair for twelve years before
turning its support to the Conservatives
The Sun is famous for sensationalist
stories (such as Freddie Starr ate myhamster), homophobia and, perhaps
most of all, its Page 3 Girls
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The Daily Mirror
Owned by Trinity Mirror
Had a circulation of 1 232 961 in
August 2010
The Daily Mirror is traditionally a pro-Labour paper, and politically is centre-
left
Like its rival, the Sun, the Daily Mirror
has a history of sensationalism, mostfamously in 2004 when they ran forged
pictures of British troops torturing and
abusing Iraqi prisoners
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The Daily Star
Owned by Richard Desmond
Had a circulation of
The Daily Star is traditionally pro-
Conservative, being centre-rightpolitically
The Daily Star has, like the other two
tabloids, endured some controversy
and, like the Sun, runs a topless modelsection during weekdays
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The Mid-Market
The mid-market papers are found between the tabloids and the
broadsheets. Due to their size they are often classed as tabloids,
but will often cover more hard news than tabloids.
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The Daily Mail
Owned by Daily Mail and GeneralTrust
Had a circulation of 1 993 698 in
August 2010
The Daily Mail is a Conservative
newspaper, and in the past has even
gone as far as to support Fascism in
Italy and Germany during WWII
Traditionally aimed at the lower middle
classes, it was the first British
newspaper to sell a million copies in a
day
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The Daily Express
Owned by Richard Desmond
Had a circulation of 671 414 in August
2010
The Daily Express is a Conservativenewspaper
The Daily Express has become
renowned for covering conspiracy
stories concerning Princess Diana,earning it the nickname The Diana
Express
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Thank You For Your Time
Any Questions?