Newspaper Media in 2014NTMC Conference 2015

Today’s Discussion

NAA UPDATE HOW AMERICA SHOPS AND

SPENDS 2014 RESEARCH INITIATIVES: 2015

The Print Audience

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79 million read on average weekday

94 million read on average Sunday

133 million in the past week

8 in 10 adults take action after seeing a print newspaper ad in a typical month

7 in 10 adults use newspaper delivered coupons each month

50% of adult Twitter users in a typical month read a newspaper in print during an average week.

The Digital Audience

U.S. Newspaper Digital Audience

166 million UVs, October 2014

Grew 17% from October 2013

78% of 18-34 year olds read newspaper digital content

Mobile-Exclusive users of newspaper digital content increased 85% From Oct. 2013 to 2014

PUBLIC POLICY

BUSINESS DEVELOPMENT

RESEARCH

Newspaper Association of America

Public Policy

• Successfully lobbied USPS to lower rates for Total Market Coverage products that are mailed at High Density Plus rates

• Testified before the House Judiciary Committee on the “Scope of Fair Use” emphasizing the need for strong copyright law to bring back revenue in support of journalism

• Helped member newspapers get ahead of a bogus subscription renewal scam in more than 50 markets, worked closely with the FTC, the Postal Inspection Service and several State Attorneys General to encourage enforcement action

Business Development• Hosted several timely and topical webinars from innovative ways to

drive local revenue growth, understanding new media metrics, to creating a successful social strategy for your publications.

• Created the successful inaugural Retail Revenue Exchange conference in September as an additional venue for newspaper members to meet with advertisers/agencies prior to 4Q sales season and calendar year media planning.

• Continue to spread the positive word on the power of newspapers and their print & digital platforms to advertisers and agencies: Carat, GroupM, Universal McCann, Horizon, Macy’s, Target, Pfizer, to the National Automobile Dealers Association and more.

Business Development• Providing media reports on the scope of the newspaper digital

audience and its growth around mobile and millennial audiences based on comscore data. Successful public relations articles such as “Newspapers Making Money” and “Newspapers and Millenials”.

• Development of infographics and promotional ads, for members use, on topics such as: Holiday Shopping, Back to School, Coupon Use and the Super Bowl.

• For audience development, our best practices projects related to building total audience across platforms, providing newspapers the data they need to make strategic decisions and completing the commitment to overall AAM qualifying and reporting rules to better reflect todays newspaper industry and the multiplatform challenges.

Going Forward…….

• We are an industry that continues to diversify, using the power of our brands to create new, nontraditional streams of revenues that support the local journalism that we do every day to serve our communities.

• Today, we are a lot closer to the industry we’ll be……than the industry we were. The industry we are today is……. Multi Product…….Multi Platform ………Multi Revenue Stream.

Research

• How America Shops and Spends 2014 Study• Research Initiatives: 2015

TRADITIONAL PRINT Rebalance the Ad vs. Consumer ratio Niche publications

DIGITAL Paid content as well as advertising Mobile, social, online video, search

NON-TRADITIONAL REVENUE Digital agency/marketing services Event marketing E-Commerce/transactions Direct Marketing

Multi-Platform Revenue Stream