Newspaper ads that demonstrate the strategic role of Extension.
Newspaper Ads
description
Transcript of Newspaper Ads
Client Work
In the newspaper business I had the privilege of working with hundreds of local business owners and employees who relied upon me to create print and online campaigns that delivered results. This was one of the most satisfying aspects of my work – helping my clients win. Madison Avenue they aren't, but here are some of my favorites.
Rockville Bank
I work closely with the VP of Marketing to copywrite and art direct approximately 98% of all external ad material.
My role: Concept and copywriting
Arthur Murray
My role:
Concept, copywriting, art direction
Key Hyundai Insert
Side A
Role and results follow.
Key Hyundai Insert
Side B
This insert and a companion display campaign produced more than 250 calls.
My role: Art direction, editing
Chikurin Restaurant
My role:
Concept, copywriting
Gus’s Drum Pad -- Web
These ads consistently produced an average click through rate of more than 4% per month.My role: Concept, copywriting, art direction
Vernon Cycle
We put this together during the “gas crisis” of 2008.
My role: Copywriting, art direction, editing.
Mercury Oil -- Web
This ad produced an average click through rate of more than 10% per month.
My role: Concept, copywriting, art direction
State Farm Advertorial
This Agent wanted to share real stories with potential clients. This was part of a 26 week campaign.
My role: Concept, copywriting
Lafayette Barber Shop
Sheila built a robust customer base from the ads in this campaign.My role: Concept, copywriting, editing
Women’s Forum
My role: Concept, copywriting, art direction
Eastwood Wine & Liquor
We featured the proprietor in a new ad each week. This helped to differentiate Joe from the competition and made him “famous” in the community.
My role: Concept, copywriting, art direction
University of Hartford -- Web
This ad is one in a series that produced an average click through rate of more than 12% per month.
My role: Copywriting, art direction