may

Hi there DAA friends!

In the first half of 2015 Designers Against Aids again organized

lots of exciting projects with the aim to raise awareness about

HIV/AIDS among young people all over the world. With this

newsletter we keep you posted on all the activities we do all

around the world! This year has been quite busy: we’ve been

doing great projects such as the collaboration with Jean Paul

Gaultier and Eastpak, we worked together with Marc Jacobs,

we launched a few campaigns, we added a new collection to

our webshop, started with our workshops in Bali for the

project: ‘Asia against Aids – Back To Zero: Indonesia’ and much

more!

Besides the projects we’ve kept every single one of you

updated on our website and in our other social media channels

about our activities, news about HIV, celebrities and of course

about young people and safe sex. A new year also asks for new

initiatives. We decided to get active on a new social media

platform, named Fabusco. We will use Fabusco to sell our DAA

products, next to our other webshops. Another big event at

DAA was our stocksale at Coffeelabs, where we sold our

designer and vintage clothes and accessories. We feel this is

just a start of a very exciting future, educating youth worldwide

the DAA way. We continue to guide and inform young people.

Not only about (safe) sex, but about different aspects of what

leading a healthy life means. A healthy person will be a happy

person and will lead one hell of a happy life. We hope you’ll

enjoy reading about our journey and thank you for all the

support you give to us. It really means a lot.

January

Limited Edition Bags By Jean Paul Gaultier For Eastpak And DAA

It began with a single bag: Jean Paul Gaultier's unique creation for the fourth

edition of Eastpak Artist Studio in support of Designers Against AIDS (DAA). Now,

that first encounter has grown into something even bigger: a full collection of

limited edition and main collection bags. All inspired by iconic Jean-Paul Gaultier

looks: Pilot, Biker, Bomber and Denim.

"I think the condom is the greatest piece of clothing ever invented

and my message to everyone is "Protect yourself!". I have been

involved in the fight against AIDS for many years now and will

continue to do so for as long as I am needed."

–Jean Paul Gaultier-

We thank Mr Gaultier and Eastpak from the bottom of our heart for this

wonderful partnership.

February

The Safe Sex Campaign ‘50 Shades Of Safe’

Like every year, Designers against AIDS creates an online campaign for Valentine's

Day that aims to raise awareness around safe sex and HIV among young (and young

at heart) people. This year DAA came up with the idea to do something with 'Fifty

Shades of Grey', the hotly anticipated movie that will be in a cinema near you soon.

Directed by Sam Taylor-Johnson, 'Fifty Shades of Grey' stars Jamie Dornan as

Christian Grey and Dakota Johnson as Anastasia Steele.

Kendall Jenner, Gigi Hadid, Emily Ratajkowski and Cara Delevingne

for Marc Jacobs, LOVE Magazine and Designers Against Aids

Kendall Jenner, Gigi Hadid, Emily Ratajkowski

and Cara Delevingne worked together with

Marc Jacobs and LOVE magazine to support

Designers Against Aids by selling T-shirts

featuring their images and putting updates

about the event on all their social media. And

boy, did they support us!

The girls all had a picture made together with

the dog of Marc Jacobs, while wearing a T-

shirt with their faces or bodies on it. These

pictures became a true hit online. They were

featured on the Instagram of Love Magazine,

the girls' pages, Marc Jacob's, his dogs and all

their fans. There were articles in newspapers

like ‘De Standaard’, ‘Gazet van Antwerpen’

and ‘Nieuwsblad’ and on sites like ‘Glamour

NL’, ELLE (BE & NL), ‘The Daily Mail’, ‘I Love

Fashion News’ and ‘The DiSHH’. On top of

that, the pictures were spread across Twitter.

March

DAA Campaign: Protect Yourself!

With this campaign Designers Against

Aids wants to make people aware of

the fact that they should always try to

be safe, but that there are other ways

to do it than the ways that they usually

use to keep safe (think about a

sunblock or sunglasses).

The campaign has 3 images, each of

them with a woman who is protecting

herself from something. The hand

appearing on the right side of the

picture tells the woman that there are

other ways to protect yourself, for

example by using a condom.

April

DAA Supports HIV With A Selfie

On the 10th of April it was National Youth HIV/AIDS Awareness Day (NYHAAD).

NYHAAD tries to acknowledge the needs of young people with HIV and AIDS. Each

year, young activists in high schools and at colleges and universities will use this day

to organize and educate about HIV and AIDS. Today’s young people are the first

generation who have never known a world without HIV and AIDS. Every month,

1.000 young people are infected with HIV and over 76.400 young people are

currently living with HIV across the country.

Designers against AIDS wanted to support National Youth HIV/AIDS Awareness Day

and did this by asking people via social media to take a selfie with a personalized

message about HIV and post it on Instagram (#designersagainstaids),

Twitter (@DAA) or/and on Facebook (www.facebook.com/designersagainstaids) on

the 10th of April. By sharing these pictures people express their commitment to an

AIDS-free generation.

Shop DAA On Fabusco

April was the month that Designers

against Aids went active on the

website ‘Fabusco’. Some of you may

think FABWHAT?! And that is not

that strange, as Fabusco is still a

very young website! Fabusco’s

concept started from a simple fact:

every morning you wake up

wondering what to wear, spending

hours in front of a closet full of

clothes. No one to help, what do you

do? Snap a pic, send it to your

friends or share your style on

Fabusco with a community to get

inspired by people from around the

world. On Fabusco, the social

community of women in everyday life

is sharing their styles through

pictures they upload onto the

platform named Fabusco. This

process creates inspiration for other

users and generates desire to wear

similar looks. Fabusco makes life

easier for their community giving

them the opportunity to buy their

favorite outfits directly from our

platform.

We love this concept and therefore

started with uploading DAA clothes

on Fabusco. The fun thing about

Fabusco is that retailers can link their

clothes to outfits people posted. In

this way Fabusco visitors can search

their favorite items and then buy

similar pieces directly on Fabusco.

http://www.fabusco.com/dailyitem/

Designers Against Aids Stocksale @ Coffeelabs

In April Designers Against

Aids organized a

stocksale at Coffeelabs in Antwerp, Belgium.

People could buy our

designer and vintage

clothes for a good price.

The event took place at

Coffeelabs, which is a

very cosy place to shop

and of course could

people afterwards enjoy

the great food and drinks.

May

New Bruno Pieters Pieces In Our Online Store

For the second time Bruno

Pieters donated pieces from his

collections to Designers Against

Aids. Designers Against Aids did

a photoshoot and is since the

beginning of May available on

the DAA charity store.

Franz Ferdinand Auctions Iconic Jacket And Shoes For DAA

The British band Franz Ferdinand auctioned off an iconic leather jacket (worn in a

video clip) and a pair of studded Miu Miu shoes to benefit DAA live on fashion

platform Hardly Ever Worn It and they also recorded a video where they ask their

fans to support us!

We shared the auction on our social media and tweeted it to Radio and TV station

MNM and JIM TV. We also promoted the jacket and shoes in the Facebook fanpages

of Franz Ferdinand.

Asia against Aids – Back To Zero: Indonesia

Designers Against Aids was in Bali this spring to

organize workshops. With the project ‘Asia

against Aids – Back to Zero : Indonesia’ DAA

wants to reach out to young people with all the

information they need for their sexual

health including what diseases are out

there, symptoms, protecting themselves,

where to get tested, their rights as well as

the support available to them regarding

these matters. DAA translated and made

readily accessible information about

sexual health in Bahasa Indonesia and

wants to focus on training young,

motivated people on how to do

prevention work, with the aim of

employing the best participant to run the

social media platform “Indonesia Against

AIDS” from the Asia office in Sanur, Bali

at the end of the workshop.

The workshop involves a live online campaign for participants to practice and perfect the

execution. The two students Dita and Dila Amalia, students PR and Communication from Jakarta,

are following the workshops. They will learn all there is to know about HIV and safe sex, how to

contact celebrities to ask them to help promote the new platform to their fans, how to share

every new article as much as they can on Indonesia's most popular social media, etc.

The girls went to DAA’s partners at Bali

Kids, a NGO that cares for Bali's

poorest and sickest children- many of

whom lost one or both parents to

HIV/AIDS. We are also helping Bali Kids

with a new HIV/AIDS teaching module

which they will use when visiting

young people in remote areas all over

Bali. Our hope is that these initiatives

aimed at young people will happen all

over Indonesia, Asia and the world

sooner rather than later.