Newsletter City Flea Market July 2013

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    CITY FLEA MARKET *** Iss

    City FleaMarket

    ***

    July 2013FASHION, ART, FUN AND NETWORKING IN THIS ISSUE

    Whether youre looking for new furniture,

    clothes, antiques or just enjoy spending a day

    browsing whats for sale, get a change of

    pace from your local mall. The City Fleamarket offers great deals on used and new

    products, plus refreshments, food and

    activities to keep the day fun for the whole

    family.

    The Concept at lengthThe City Flea Market only carries new

    products, featuring arts and crafts items,

    shoes, jewelry, sports gear, clothing, hair

    products and books. The setup brings in local

    entrepreneurs, testing out a new retail

    business on the weekends, and an ethnically

    diverse customer base of shoppers scoping

    out deals.

    Hours: Every First Saturday of the month

    from 10:00am 18:00pm

    Free admission for the public and N$ 50.00

    per stall.

    Vendors and ExhibitorsIs it easy to become a vendor at The City Flea

    Market?

    All you need to do is rent a space by emailing

    us [email protected] call

    0812805621 and start selling! Thats it. How

    simple. The City flea market does all the

    advertising and promotion to get the

    customers to you!

    InterviewsWe interviewed some off our monthly

    owners to find out more about their busin

    and challenges.

    Note from the coordinatorI want to help develop a better network

    system for our hidden artists, crafts

    men/women, designers, entrepreneurs,

    authors and many more in Namibia.

    The City Flea Marketby Luise Mwanyangapo

    mailto:[email protected]:[email protected]:[email protected]:[email protected]
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    CITY FLEA MARKET *** | Issue 2

    I wanted to introduce an African market as

    an avenue for business, networking,

    entrepreneurship and to create awareness of

    an active sub cultural community. I want tohelp develop a better network system for our

    hidden artists, crafts men/women, designers,

    entrepreneurs, authors and many more in

    Namibia. My small skill-set has never limited

    me from trying to push forward.

    Its easy to get bogged-down by

    uncertainties. Im busy, young and

    overwhelmed, as I go back and forth

    struggling to identify my skills, strengths,

    passion and career goals so that I can choose

    a life path in which I can make a meaningful

    contribution. But, I think about the power

    that I have as a consumer. I also know that I

    can contribute to community development

    by purchasing locally made products.

    When I think about the collectives of

    craftswomen/men who are lifting themselves

    from poverty by rolling recycled paper,

    bottles or any other refuse into beautiful

    jewelry or making nothing into something, I

    remember that I am part of a global

    exchange that connects economies, culture

    and livelihoods. These labels and

    certifications are a reminder that I too can

    make a contribution and with that I introduce

    to you The City Flea Market.

    GARLIC AND FLOWER RESTAURANT

    NTN Gardens

    C/O Robert Mugabe & John Meinert Street

    Windhoek, Namibia

    Nowhere in the vibrant heart of Windhoekwill you feel so relaxed than in thetranquility of Garlic and Flowers. Therestaurants personalised decr whichcreates an intimate, comfortable mood;making it the most unique hangout spot intown and the music adds something extrato the mood accompanied by drinks andtraditional meals on offer.

    Coordinators Note

    Drawing of a Himba women from

    one of our hidden talented artists

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    CITY FLEA MARKET *** | Issue 2

    AFRORAGE PRODUCTS

    Afrorage Products

    Afrorage Products

    OUR UPCOMING EVENTS

    Please give a briefbackground on Ms. SharonKasanda?Originating from the vibrant country of

    Zambia, I currently live in the beautiful desert

    city of Windhoek, Namibia. My professional

    experience involves an MBA in International

    business and economic and innovation

    development in Namibia and the SADC

    region. I am also the published author of

    Dante International, an African crime thriller

    based in Namibia which reached the first

    stage of the Commonwealth Book Prize thisyear, 2013.

    Tell us about your business?Afrorage was created by the women in my

    family; me, my two sisters Naomi and

    Martha, and my mother, Miriam. We all have

    natural hair and we have always believed in

    the use and power of natural products for

    hair and body. We grew tired of being at the

    mercy of other companies that claimed their

    products boosted natural ingredients but

    only to find that their benefits were few and

    far between, and so we decided to create our

    own natural products that added nothing butthe goodness of nature with no sulphates, no

    polyethylene, no glycol or parabens, no

    petroleum or artificial fragrances, no dyes,

    mineral oils and definitely no preservatives.

    Who did you develop yournew hair line for?As we all have natural hair in the family, we

    thought it fit to develop something that we

    could use, try and test ourselves, a product

    that worked to add moisture, seal it in and

    create soft, shiny and manageable natu

    hair. As we went through the whole resear

    and development process, we found out th

    a number of natural haired women had t

    same problem; there was a lack of produc

    in the Namibian market that catered f

    natural hair that had nourishing and natu

    properties. We find that our products a

    amazing for natural hair and that wom

    that have relaxed hair and that simply wa

    to use natural products for their hair ha

    also taken up to using our products; o

    youngest customer is 3 years old!

    What are the three essentiawe should all do to havebeautiful hair? Firstly, moisturize, moisturize, moisturiz

    How does one grow a tree? You water it a

    fertilize it, its the same with keepi

    beautiful and healthy hair, moisturize yo

    hair as often as you can, make sure y

    provide it with the necessary oils, prote

    and aqua to grow.

    Secondly remember what you put in

    what you get out; your diet, stress levels a

    general good health contributes to a healt

    head of hair. It is no myth that when you a

    stressed you hair breaks and falls out easily

    Thirdly sleep on a satin pillowcase eve

    night or do not forget to cover your hair w

    a silk or satin scarf. The fabric that t

    majority of pillowcases are made out

    tends to stick to and pull at your ha

    resulting in unnecessary hair loss as hair

    Meet Sharon Kasandaby Luise Mwanyangapo

    The City Flea Market has

    been a great place to not on

    promote the business but h

    also created a platform to

    have conversations about

    natural hair.

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    CITY FLEA MARKET *** | Issue 2

    snagged onto the fibres and is pulled out

    while tossing and turning every night.

    Anything we should never do?Avoid using heat often. With such prolonged

    use of heat tongs, blow dryers and other heat

    tools, the hair becomes weaker, more brittle

    and prong to breakageeven the gentlest of

    blow dryers can harm your hair. If you do

    need to use heat, make sure you use a heat

    protector to minimize damage to your hair.

    Remember each one of us has a different

    head of hair, find out what works for you and

    stick with it, do not copy beauty fads just

    because you want to follow the crowd,

    become an individual when it comes to your

    hair.

    How has The City Flea Marketassisted your business?The City Flea Market has been a great place

    to not only promote the business but has also

    created a platform to have conversationsabout natural hair. This is currently lacking in

    Namibia and so once a month at the flea

    market Afrorage will be onsite to assist with

    any advice, consultations or hair information

    that people may have need of.

    What are the future plans forAfrorage?Well we are definitely looking at expansion

    and growth and to definitely boost our

    product line. A lot of women have

    approached us with what they would like to

    see on the shelves with regards to hair

    products and we will be proud to be part of

    the natural product revolution.

    How has the Namibian marketresponded to your products?The Namibian market has been amazing.

    We now have women and men using ourproducts and we have had people saying

    they love what the product is doing for their

    hair, and that, is enough to put a smile on our

    faces! We are also now pushed to respond to

    our customers demands, so the Namibian

    market is definitely keeping us on our toes!

    Where can people access yourproducts?We will soon be stocked at a salon, but

    currently all you need to do is email

    [email protected] and

    we will advise you of the pick-up point for the

    products, and do log ontowww.facebook.com/Afrorage to find out

    more information, support the community

    and to like our page!

    Any final words you would liketo add?

    We would like to thank all our customers for

    the amazing support that we have

    experienced so far; we stick to our promise of

    having all our products 100% natural and free

    from sodium lauryl sulfates, polyethelen

    glycol, parabens, petroleum, artific

    fragrances, dyes, mineral oils a

    preservatives.

    The Afrorage product range includes t

    Afrorage Tropical Hair Butter: this moistu

    rich butter contains avocado and shea butt

    a coconut oil blend and an essential oil blen

    it is a great moisturiser, sealer and nutriereplenisher. The Afrorage Pure Oil Blen

    this pure oil blend contains a sweet almo

    oil blend and an essential oil blend. It is

    mixture of pure oils and can be used f

    adding instant pure moisture to the scalp a

    hair.

    And last but not least, remember that a mo

    natural you means a more healthy you!

    Sharon holding up some Afrorage products

    mailto:[email protected]:[email protected]://www.facebook.com/Afroragehttp://www.facebook.com/Afroragehttp://www.facebook.com/Afroragemailto:[email protected]
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    CITY FLEA MARKET *** | Issue 2

    Exhibitors &Visitors

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    Karibu Koutureby Luise Mwanyangapo

    Give us a brief background onMs. Mutindi Lydia Mulwa?Mutindi Lydia Mulwa is a dynamic 24

    year old, born in Nairobi Kenya and

    raised in Windhoek Namibia. I am a loverof opera and jazz music, an

    entrepreneur, god-mother to 3

    handsome boys, and a believer of the

    power of positive thinking. I am an avid

    reader, amateur pianist and a sky

    watching enthusiast. A Lawyer by

    profession and a business woman by

    heart.

    What does Karibu Koutureoffer?Karibu Kouture is a Namibian ownedfashion label that specializes in the

    creative process of designing and

    creating authentic cultural infused

    fashion wear ranging from handbags,

    jewelry, shoes, and both women and

    menswear.

    How is your brand uniquefrom others?Karibu Kouture is different in that it

    embraces different cultural values, styles

    and traditional originality concepts toform sophisticated fashion pieces. Our

    tagline and moto is Welcome to Cultural

    Sophistication. We want to introduce

    the fashion enthusiast to cultural wear

    that represents various traditions and

    culture, but is still easy to wear, modern,

    comfortable and sophisticated. Our aim

    is to introduce cultural fashion norms to

    modern day sophistication.

    Why did you choose the cityflea market as a medium tosell your products?I have attended the flea market on

    various occasions and what Ive come

    across is that the crowd that visits the

    market is an inquisitive crowd lookingfor a new shopping experience. Upon

    this realization, I decided to leverage on

    it.

    How has the Namibian marketresponded to your offerings?I have been pleasantly surprised by the

    response I have received from Namibia.

    People have been very forthcoming and

    interested to know more about the

    brand and the products we offer.

    Where did you derive yourname from?I have an events management company

    by the name of Karibu Events. Karibu

    means welcome in Swahili an

    expression that is used quite commonly

    in Kenya. Karibu Kouture is a sister

    company of Karibu Events and it just

    made sense to carry the name over.

    Loosely translated, Karibu Kouture

    means Welcome to high fashion or

    sophisticated exclusive wear. Its a

    catchy name and a great conversationstarter.

    Being half Namibian halfKenyan, How would youdescribe the Namibianconsumer market towards youroffering?I call it being a conglomerate (Laughs).

    My mixed heritage is one of my proudest

    attributes and I have been fortunate

    enough to identify opportunities which

    can capitalize on this, as our productswhich include handbags, jewelry, shoes,

    women and menswear and kitenges are

    all sourced from Kenya. The Namibian

    consumer is inquisitive and eager to

    experience fashion in a new dimension

    which is our biggest selling point. For us,

    this attribute in respect of Namibian

    consumers presents us with an amiable

    opportunity to meet their demand.

    MUTINDI LYDIA MULWA

    Karibu Kouture

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    CITY FLEA MARKET *** | Issue 2

    There are brands that cater for our basic

    needs, brands that appeal to our desires, and

    then there are brands that position

    themselves as works of art. Concept stores

    are new-generation galleries that feed our

    urban culture.

    Shopping is essentially about the product,

    but concept stores have created an

    environment where ones artistic senses are

    also engaged.

    Careful attention to every aspect of thestores aesthetic and design is considered.

    These spaces are a reflection of the

    consumers they serve, their interests and

    their social scenes. Gone are the days of

    simplistic monetary exchange for product.

    The urban consumer is drawn by how the

    space caters to their lifestyle.

    Concept stores target consumers with

    particular tastes so whether youre a

    hipster, stuck on high fashion, or one of

    those people who loves to rock their

    grandmothers old clothes theres a

    concept store that caters specifically for yourstyle.

    A street wear brand might have a space with

    warehouse finishes and industrial paneling,

    complemented by graffiti images.

    Unknown Union is a concept store on Cape

    Towns Kloof Street that deals in high-end

    menswear. Before entering the store youre

    greeted by a phrase that reads: Before I die I

    want to. Clients and people passing by are

    encouraged to take a moment to reflect, pick

    up a piece of chalk and script a dream. The

    interior design is symmetrical, with rainbow

    coloured wooden mantels and shelves. Their

    design speaks to nature of their clientele,

    young, vibrant and uninhibited.

    The merchandise in store can vary from

    electronics, accessories to clothing. The opus

    of a concept store is that its filled with

    treats that delight its target market. So if

    you are a hipster, that particular concept

    store would be your one stop shop for

    everything your heart desires, well almost

    everything.

    Beyond the aesthetics, concept stores are

    also spaces where like-minded individuals

    mingle, and cultural, design, music and

    fashion events are held. With some stores

    boasting little bistros and sidewalk cafs.

    The art of store has shifted the retail

    paradigm, puncturing the urban landscape incities across the globe.

    The Art ofStoreby Chivimbiso Gava

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    CITY FLEA MARKET *** | Issue 2

    Come and join us at the next The next City Flea

    Market that will be taking place on:

    Saturday, 3rd

    August 2013 @ Garlic and

    Flowers 10:00am 18:00pm.

    Entrance is free so bring the whole family along.

    You can also find us via:

    Facebook: fashion and arts flea market

    Twitter: fleamarketnam

    Email:[email protected]

    Cell: 081 280 5621

    Brought to you by:

    Supported by:

    mailto:[email protected]:[email protected]:[email protected]:[email protected]