advertisingmedia kit2011

No.1 for new homes, land and lifestyle

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Finding a home that matches your lifestyle is a constantly evolving issue for many Victorians.For over 16 years home magazine has delivered our readers the latest ideas in home design, building, innovation, furnishing and decorating.

Our publication has become the number 1 resource that readers turn to when seeking inspiration and information on the Victorian housing scene.

Inserted every Saturday into Victoria’s biggest selling newspaper the Herald Sun, home magazine places your message in the hands of the right audience week after week.

Our front covers feature homes built by Victorian Builders and showcase the latest trends and designs that have kept our readers informed about what is available.

Our advertisers also use home magazine to inform readers of their latest offerings.

No.1 for new homes, land and lifestyle

The perfect fit for your business

advertising media kit 2011

No.1 for new homes, land and lifestyle

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40km 20km60km80km100km

Winchelsea

Lorne

Torquay

Point Lonsdale

Sorrento

Flinders

Warragul

Gembrook

Warburton

MarysvilleKinglake East

Hurstbridge

Whittlesea

Wallan

CraigieburnSunbury

Gisborne

Woodend

Kilmore

St.Kilda

Sandringham

Frankston

Pakenham

Lara

Daylesford

Bacchus Marsh

Apollo Bay

Werribee Ferntree Gully

Ringwood

Ballarat

Geelong

Tullamarine

Avalon

Mornington

Each week your message reaches an audience of 975,000* loyal readers across metropolitan Melbourne and stretching beyond Geelong on the west coast.• 50% of home magazine readers are female^

• 18,000 people intend to buy or build a new home in the next 12 months*

• 260,000 readers have a home mortgage*

• 403,000 readers have used a power tool around the home.**

home magazine is the first resource that many Victorians use when they start their search for new ideas and products.

Can you afford not to be reaching nearly one million* Victorians every week with your message?

Who reads it and where does it go?

Sources: * Roy Morgan, March 2011. Filter: Metro Melbourne and Geelong +3.7% ^ News Limited Sections Research, November, 2010 ** home Reader Survey, June, 2009

advertising media kit 2011

No.1 for new homes, land and lifestyle

Each week home magazine reviews the latest innovations in building design showcasing homes from major builders in our Display section.Readers can easily identify the major features of the homes interacting with the icons and detailed floorplan (C) that accompany each review.

A detailed price structure also allows readers to review the property and see if it suits their budget, several location options (A) are offered along with specific details on the home and the open times of the Display Home (B).

Any home reviewed by home magazine is written and photographed independently at the discretion of the Editorial Team.

Display

AC

B

advertising media kit 2011

No.1 for new homes, land and lifestyle

EstateOur Estate section offers information on new land releases across Melbourne. With the spread of our city stretching all of the way around the bay new suburbs are popping up every month.To keep on top of the suburbs, where they are and what facilities they offer, our readers rely on Estate to provide them with information on where they can build a life.

The use of simple facts and essential resources linked to these communities are listed to provide a general overview of resources in the area.

advertising media kit 2011

No.1 for new homes, land and lifestyle

Inside StoryEvery week one of the most popularly read pages in home magazine is Inside Story.We source a wide and varied array of people who love showing off their favourite items in the comfort of their own home.

Footballers, actors, celebrities, artists and people of general interest make up this section which offers readers a voyeuristic view into someone elses life.

Inside Story is a great place to alert readers to your offering.

advertising media kit 2011

No.1 for new homes, land and lifestyle

Rates and Sizes

Full Page Half Page horizontal 1/4 page strip 2x3 Island ad 1x5 strip

Rates Investment GST Total

Full Page $26,058.58 $2,605.85 $28,664.43 Half Page horizontal $13,029.29 $1,302.92 $14,332.21 1/4 page strip $6,514.64 $651.46 $7,166.102x3 Island ad $3,908.78 $390.87 $4,299.651x5 strip $3,257.32 $325.73 $3,583.05

Inserts per 1,000* Investment GST Total

1-12 pages $117.90 $11.79 $129.69 12-24 pages $124.58 $12.45 $137.03

*Inserts subject to approval

advertising media kit 2011

No.1 for new homes, land and lifestyle

HomeworksEvery week a double page spread is dedicated to alert readers to various trades, services and products that appear in our homeworks section.Homeworks is a pictorial directory listing, that highlights readers to offerings within your business.

One of the most popular sections for advertisers, Homeworks introduces your business to our huge readership weekly.

advertising media kit 2011

Casual GST Total$1,303.98 $130.39 $1,434.37